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Is it Time to Go Long?
April 26 2015

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long copy format across various media channels (direct mail, website, an email...

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18 Objections Buyers Have That Kill The Sale And How To Overcome Them
April 25 2015

“The wise copywriter anticipates unspoken objections and answers them before they can be voiced.” – Jerry Buchanan If there is an almost universally made error that I see in sales it is this: leaving questions and objections CERTAIN to be in the mind of the...

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Time-Sensitive Spending Triggers
April 24 2015

Life Events That Flush Out Whales Into the Open Waters No matter what business you may be in, there are ways to identify potential whales through behavior patterns. Once you are able to figure out what these benchmarks or patterns may be, you can rely on direct, targeted...

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Success Stories

  • Had His World Opened By the New Ideas at GKIC
    Had his world opened by the new ideas at GKIC.
    - Tony Bonifacic
  • Says "Implement NOW!"
    Says "Implement NOW!"
    - Scott Baughman
  • Implementation... the Difference Between a Good Idea and a Good Bank Account
    One of the Dan Kennedy tenants that we really hold on to is his philosophy of, "If I'm thinking of you or your problems 3 times when I wake up and I'm not sleeping with you, it's time for you to go".
    - Suzanne Shafer