Free Articles

Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

By: Dan Kennedy on: October 22nd, 2014 No Comments

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible. His success is a significant example of what can be generated when you build on your successes and strive to make your ads the best they can be. Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club. Book-of-the-Month Club, which offered a [...]


Three Steps To Never Prospect Again

By: Dan Kennedy on: October 17th, 2014 1 Comment

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in [...]


Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 1 Comment

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer. He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended. He [...]


Three Things I’ve Learned About How To Fire Up Your Internal Motivation

By: Dave Dee on: October 14th, 2014 1 Comment

I remember the day so well… I was working at Magic Masters selling magic tricks. Magic Masters is located in the hotel lobby of the Hilton in downtown Atlanta.  That particular day there was barely anyone in the hotel. Which meant no one was coming over.  Which meant I had limited opportunity to sell people magic tricks. I was frustrated and angry about being in debt, not making any money, and [...]


Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: October 10th, 2014 4 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear [...]


How To Build An Empire When You Don’t Have Time, Money, Or Ideas

By: Dave Dee on: October 9th, 2014 7 Comments

“If opportunity doesn’t knock, build a door.”—Milton Berle What stops you from creating the income and life you want? Time… Money… Ideas…? A recent article in Southwest Magazine talks about how actor and Emmy Award-winning host and producer of the classic PBS children’s show Reading Rainbow, LeVar Burton, got what he wanted after being told “no” multiple times. In 2009 when the network cancelled his Reading Rainbow show, Burton didn’t [...]


One Of The Fastest Ways To Build Rapport…And Sell Something

By: Dave Dee on: October 7th, 2014 2 Comments

Have you been watching Success Expert, Brian Tracy’s free training videos? I have. And if you want to become the best in your field—and receive all the money that comes with it, then I highly recommend you check them out here. In his most recent video, Brian talks about three ways to build rapport (and the seven mistakes to avoid when doing so.) In Dan Kennedy’s GameChanger DNA System, Dan [...]


How To Make Closing The Sale The Easiest Part Of Selling

By: Dan Kennedy on: October 3rd, 2014 4 Comments

Long, long ago, I realized I needed to get good at selling. A good portion of your financial success rests on being able to maximize your marketing by turning the leads you get from said marketing into paying customers, clients or patients. Realizing this, I got really good at selling. Very early in my selling career, I learned, mastered and used “hard sell” and very manipulative closing tactics. For those [...]


Why Top Producers Earn 10x More Than Their Competitors

By: Dan Kennedy on: October 2nd, 2014 2 Comments

Recently, my friend Brian Tracy told me he now knows exactly why top producers earn 10X more than the average person.  He actually put together a full report on that which you can get here. Here’s how this all came about… Brian said, “Our research shows that top producers continue to make 80% of the all the income and sell 10X more than their peers and competition…even in this economy!” [...]


Three “FATAL” Sales Flaws You’re Probably Making Today

By: Dave Dee on: September 25th, 2014 4 Comments

In today’s podcast Dave Dee interviews Sales Director Extraordinaire Nick Loise and they talk about… Why “Old School” sales tactics just don’t work and what to do about How most people are leaving a lot of money on the table by refusing to learn on key skill One thing that can instantly kill any trust you’ve established The one skill that makes cosmetic surgeon, Dr. Charlie Martin, one of the [...]