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The five types of sales funnels you need to create “income at will”

By: Dan Kennedy on: January 23rd, 2015 1 Comment

A few months ago, a business with a list well over a hundred thousand strong launched a campaign that was a total bust. Their list is highly targeted. They did a lot of research and spent a good deal of time creating an avatar of their ideal client. Their demographic is one where there is disposable income waiting to be snatched up. Their open rate and click-through rate was high. […]


Is Your Email Dying? 5 Things You Should Do If You Don’t Want to Kill Your List

By: Dave Dee on: January 21st, 2015 4 Comments

Email marketing can be super profitable. In fact, email marketing delivers the highest ROI of any digital marketing strategy. According to Mark the Marketer, on average for every $1 spent, there is a whopping $44.25 ROI – and sixty-six percent of consumers have made a purchase as a result of an email marketing message. But you can also lose customers faster through email than any other form of media… Because […]


Don’t even think of creating another product until you read this…

By: Dan Kennedy on: January 16th, 2015 3 Comments

One of the things I talk about a lot is having systems in place so you can do the bulk of the work once. This saves you time, delivers predictable and proven results and prevents you from having to continually reinvent the wheel. But it’s not just your marketing that needs systems in place. When creating products, a product-creation system will help speed the process and ensure that you can […]


Sell more by knowing your prospects deepest thoughts, desires and fears.

By: Dave Dee on: January 14th, 2015 1 Comment

“Find out all you can about your prospects before you call on them: their general living conditions, wealth, profession, hobbies, friends, and so on. Every hour spent in this kind of research will help you impress your prospect.” –David Ogilvy On Thursday, I’ll be giving a free training on how to get deep into the mind of your prospect.  (Click Here Now For Full Details!) Because getting to know your […]


7 Reasons Adding Coaching or Consulting Is Good For Business

By: Dan Kennedy on: January 9th, 2015 2 Comments

One of the fastest ways to increase your income is to offer high-priced services to a select number of people. (This is a strategy I detail in Moving Money Up the Pyramid). One of the possibilities for many is doing coaching (group or private) or consulting.  Here I’ll also explain seven other benefits to adding this revenue stream to your existing business. 1.) Keep your top customers or clients. As […]


Six Ways To Grow Your Business FAST In 2015

By: Dave Dee on: January 8th, 2015 4 Comments

As the year was ending, I shared two tools you can use to make 2015 your best ever, including a free training I did and Robert Skrob’s step-by-step blueprint for planning your year in just half a day.  Tomorrow we’ll announce a new training series from one of the smartest marketers and all around businessmen I know…Eben Pagan.  (To get a sneak peek click here) Today, I’d like to give […]


Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

By: Dan Kennedy on: January 2nd, 2015 3 Comments

“A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.”—Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author When I heard Earl make this statement, a light bulb went off for me. What I got from it was that you do not necessarily need either genius or persistence to […]


Make 2015 Your Best Year Ever With These Two Tools

By: Dave Dee on: December 29th, 2014 5 Comments

Here are two tools to help you make 2015 your best year ever. The first one is a training I did on realistic, practical and workable goal setting.  I talked about why much of what you’ve probably been taught about traditional goal setting could actually be demotivating and holding you back.  Then I shared what I’ve learned about the psychology of goals and how to really stay motivated, and achieve […]


Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

By: Dan Kennedy on: December 27th, 2014 4 Comments

There they are. Business owners, marketers, and salespeople huffing, puffing, straining and struggling to convey their marketing message… …to convince a prospect of the virtues of their product or service, while an entire army of more persuasive, more instantly believable salespeople eager to do the heavy lifting for them are willing to do it for free. But they keep these people locked away and out of sight. How dumb is […]


The Secret To Retaining Customers For Life Through Writing

By: Dan Kennedy on: December 20th, 2014 2 Comments

“To attract more customers.” That is the number one reason I hear from business owners and entrepreneurs about why they think they need to learn to write better. When asked, a few might give a different answer such as “I want to attract more media attention,” but the majority want to know how to attract more customers, clients, patients, followers, donors, etc. That is fine, and certainly a good motivation […]