Archive for 2014


Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced

By: Dan Kennedy on: November 22nd, 2014 3 Comments

Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used.

It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced.

Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do?

It is not uncommon for a client or GKIC member to express awe at all that I get done in a day. They envy that I can finish so much work and still be at the racetrack by four in the afternoon. They marvel that I am not interrupted during the day. Not even once.

They often say things such as, “I wish I could do that.”

The truth is they can and you can too. You can extinguish interruptions and have absolute control over your time so you can accomplish and do everything you want.

I don’t mess around when it comes to time. And my practices have helped me and my clients how to get a lot more done in a lot less time. Which has meant making more money in less time and, most importantly, having more time to enjoy it.

You need good tools to be productive and spend your time wisely. While this isn’t my entire list, here are a few productivity tips and tools I find useful:

Time Saving Tools: Some people think I’m anti-technology, a Luddite. Actually I’m not. But I’m only interested in tools and technology that genuinely save time with nominal side effects.

For example, the PC qualifies, but each application and use of it has to be judged separately.

The FAX qualifies. It’s my preferred form of communication because while it’s fast, it’s not so easy and instant that it encourages thoughtless communication.

In comparison, the side effects of unrestricted access through cell phones and email creates a lot of pressure and expectation for an instant response. You may be reached at inappropriate times and/or places with no advance notice. This means no time to think which causes hurried responses. It can cause you to agree to things you shouldn’t and wouldn’t if you gave the matter appropriate thought.

Instant, anytime access is not the same as productive and is certainly not the most effective.

The biggest “fly in the ointment” of all the communications technology is the terrible levels of stress it has caused by dramatically accelerating the speed at which everybody can make demands and expect responses from everybody else. When considering time-saving technology, it’s very important to refuse to be stampeded or pressured by this.

Psychological Triggers. Mindset, behaviors, and attitudes are critical when it comes to time management and goals.

You need visual and environmental devices to remind your subconscious of what it’s supposed to be doing to motivate and keep it interested and engaged. Or it can easily be distracted away from what you are supposed to be doing.

For instance, the subconscious mind works in pictures, so if you can create your target in visual terms, you get much better, faster results.

A plan. The orderly organization of work conserves both mental and physical energy, so “working a plan” is important.

I notice that many people in corporate environments go into their offices every day and “react” to each person and thing brought to them—this is no way to be productive.

There’s an old rule: a minute of planning is worth an hour of work. That has validity. On the other hand, planning can be carried too far; excess planning is paralyzing. I tend to plan my day the evening before.

For long range planning, at the risk of stating the obvious, I believe it’s smart to have a truthful and accurate view. I develop a complete list of known and potential obstacles between day one and the goal achievement and then develop strategies to counter them. Always plan for the best, but think through and try to safeguard against the worst so you don’t end up in a mess, stalled because you didn’t plan for it.

You must be diligent about your time. Over the past 40 years in business, I’ve created my own system for getting things done. Things that work in the entrepreneurial world. If you’d like to discover more about how I get more done in an hour than most people get done in a day…and how you can too, then click here now for a more detailed explanation.

And if you’d like to know about the mindset, behaviors, and attitudes I deem important to time management and life in general, then click here.

Now through Monday, November 24, 2014, GKIC is making available a confidential audio of Dave Dee interviewing me on these exact mindset and goal-setting secrets. Get more information on how you can get this free now.

You Will NEVER Be Successful Without These In Your Business

By: Dan Kennedy on: November 20th, 2014 1 Comment

If you’ve been in the GKIC world for any length of time, you’ve probably noted that I think it is an idiotic mistake to “wing it.”

For instance, recently I discussed why winging it won’t cut it during a sales presentation and why you absolutely must have a sales script if you want to succeed at sales.

But there’s an even bigger place that business owners and entrepreneurs “wing it.”

And it’s much more dangerous than winging a sales presentation.

In fact, it’s a big reason why so many businesses fail.

How do they wing it? They lack systems in their business.

“System” is one of my favorite words.

It is the opposite of chaos or happenstance. It means predictable, reliable results.

I’ve invested time in developing systems that get predictable, reliable results for my business for good reason.

For example, I’ve developed a system for selling my consulting services that never fails. A system for getting my newsletter written that never fails. A system for being personally productive that never fails. A system for selling from the platform that never fails. I’ve borrowed a system for launching a new product that never fails. And so on.

How many systems do you have?

Having and adhering to a system keeps you from missing something and allows you to do it faster than you could without the system.

We have many GKIC members who have experienced tremendous growth in 90 days (or less) after attending one of our live events such as the  Fast-Start Implementation Bootcamp. That’s because they take our proven systems, copy them into their business, and watch their business explode.

They’ve eliminated the trial and error that is not only causing them to miss something, but continually eats into their productivity and time.

Having a system for what you do gives you confidence.

Too many business owners lie awake at night wondering…

“Where will my next customer come from?”

“Will I still be in business a year or two from now?”

“How long can I keep up this hectic pace?”

“How will the economy affect me?”

And on and on.

But having a system in place quiets those concerns.

For example, putting a system in place that reliably and predictably attracts your ideal customers, clients, or patients means you never have to worry about where your next customer will come from.

If you have another system to sell to those customers, then you can reliably predict your income each month too.

Systems save you time. By using proven systems over and over again you can get more done in less time.

Systems allow you to scale and expand your business. For example, McDonald’s used systems to grow their business to the biggest restaurant chain in the world.

If you want less worry and stress…if you want more predictable results and income… if you want reliable income, then you must use systems in your business.

Right now you can get a system for creating and launching your own product with no list, and no product yet created.  If this seems too good to be true…it’s not…period.  Check out this video now in order to see what I’m talking about and pay particular attention to the strategy called the “seed launch.”   It’s been a game-changer for many, and it could be for you too, if you watch this video.  NOTE!!!  THIS WILL ONLY BE AVAILABLE UNTIL FRIDAY AT MIDNIGHT SO DON’T DELAY!  Click here now to get access to Jeff Walker’s Product Launch Formula before it disappears at Midnight on Friday.   

How To Take Total Control Of Your Business

By: Mike Stodola on: November 18th, 2014 No Comments

“It’s just easier if I do it myself.”

That’s a phrase I hear small business owners and entrepreneurs say—and while I understand, sometimes it can hold you back from growing your business.

What you are essentially saying is you don’t trust anyone but you to do the job right. Great for your ego perhaps, but not so great when it comes to the efficiency of your team.

In this the two minute video below, Dan Kennedy talks about his recommendation for how to create highly productive teams in your business.

Click here to save your spot now.

And I’d like to tell you a story about why this is so important—and a bit about how we do it here at GKIC.

To demonstrate, let me tell you about something that happened earlier in the fall.

We were running a promotion that wasn’t doing as well as we’d projected.

I had a few choices…

  • Let the promotion run its course and hope for the best;
  • Scramble to redo everything myself while mumbling under my breath about my team; or
  • Brainstorm with the team and execute adjustments together to improve the outcome.

Because I have a highly productive team I can count on—I was able to do number three. When we came together we realized we had missed some key elements and were able to correct our course.

There was no finger pointing. No one was afraid to ask a difficult question or share an idea. And everyone was willing to put in the extra effort to pull some things together last minute to get the job done and done right.

But let’s face it. Business isn’t always that way. Staff doesn’t always cooperate like that which means you end up putting out fires and doing more than you should because someone dropped the ball somewhere.

More often than not, you wouldn’t be able to make an adjustment midway because there’s just too much happening—too many fires to extinguish—too many frustrations you are dealing with.

Am I right?

There can be a ton of waste when it comes to managing staff and team members.

If you are like most businesses, there is always a lot in motion. You need to be able to count on your team members to be dependable and do the right thing, the right way. When your customers interact with someone from your team, you want them to feel good about that interaction. Happy even. And you want your staff to represent you as an ambassador of your company.

There are a couple of things we’ve done at GKIC which have helped tremendously

  • Use systems to manage employees. Here at GKIC, we often talk about using systems for attracting customers, money-making, marketing, sales, and so on. So it probably isn’t a huge surprise that we have systems in place to manage our team too.

Systems allow us to get our team members to function at a high level while getting things done consistently right. This means the leaders of GKIC are able to focus on innovation and improvements rather than fighting fires.

  • Open communication. Like every business, things don’t always go right. Mistakes are made, a campaign doesn’t go right, or a problem arises.

In general, there are typically a couple of ways these are handled in business. One way is to reprimand and hold people accountable. The second way is to be transparent about the mistake and encourage your employees to brainstorm ways to improve things the next time (or ideally, correct a situation immediately.)

We want our team to communicate openly –even when it’s difficult, because it is through this open communication of asking questions and raising issues that we get better at what we do. Which ultimately means we deliver something better to our customers and get better results.

Putting systems in place for managing, training, and supervising your team will make your business run more smoothly—giving you more freedom to work on your business or do things you enjoy. It makes life easier.

And when you find ways to work with your staff and team instead of having them live in fear of making a mistake, you’ll get far more wins. Plus they will come to you with ideas instead of just doing their job to collect a paycheck. This results in better promotions, new product ideas, and more profits.

If you’d like to discover a better way to train, coach, manage and supervise people so your staff and team do their jobs right and make your customers enthusiastically happy, then I have some good news for you.

On November 20th, Keith Lee, who created the model we follow at GKIC is holding a FREE LIVEcast: “Proven Secrets to Creating Highly Productive Teams: How to Manage Your Team in One Hour a Week”

Keith’s system has been validated in many GKIC businesses as well.

During this Livecast, you’ll discover: How to take TOTAL Control of your business and your life with Step-By-Step, Easy to Implement Systems.

You’ll discover the types of systems you need in your business and how to borrow from others (use what Keith has created) to quickly and easily implement them in your business.

Click here and register for this FREE LIVECAST Now.

Nothing Is More Important: 4 Steps For Banishing ‘Incomplete Strategy Syndrome’

By: Dave Dee on: November 14th, 2014 3 Comments

“Every minute you spend in planning, saves 10 minutes in execution.” – Brian Tracy

Since I just returned home this week from Info-SUMMIT, I’ve been thinking about how to help you get the most out of the strategies you discover…

Whether it’s a program you just went through, an event you attended, or a webinar or Google Hangout you watched, if you are like most people, you feel motivated immediately afterwards to put the new ideas you’ve gained into action.

But far too often people get distracted. You forget, get “too busy” or opt for a different strategy because the freshness and the excitement subside as the days go by. So you continue running around—stressed out, wondering where your next customer will come from, working a ton of hours, and responding to business crisis.

Amazingly, that idea or strategy you put off —- to continue doing business the same way you always have —- could be the thing that could completely change your business and life.

So to help you change this, here is what you need to do.

Step 1: Take 5 to 10 minutes to write down the top ideas or strategies you want to put in place. Don’t spend hours thinking about this. Just write down what comes to the top of your mind. It is also helpful to include a quick thought about how this one thing will change your business and/or life. In some cases this may only take you a minute to do. The point is to do it quickly and not drag the process out.

Step 2: Pick 1 or 2 things you will execute in the next week (or month depending on complexity.) Make a plan for when and how you will get these done. If you need to, get out of your office and away from distractions to make your plan.

Once you have implemented these one or two strategies, you can move on to the next items on your list, but until then make these one or two items your sole focus. When other things come up, simply add them to your list to do later so you won’t forget.

Step 3: Have a set, fixed schedule when you will spend time completing these strategies. Write it on your calendar. Take this scheduled time seriously. Think of this appointment with yourself to be as important (if not more so) as if you were meeting with your number one, most valuable, most influential client, customer, or patient.

It’s easy to put it off and push this to the back seat priority-wise. However, you should never waiver on this. Should a true emergency arise, reschedule your time to work on your business IMMEDIATELY.

Step 4: Move swiftly by using a proven model for success. You need to move swiftly and implement things fast. Preferably without spending a ton of money trying to figure out how to make things work. It may be tempting to try and figure things out on your own, but it is almost always much faster and cheaper in the long run to use a proven system or tool so you can virtually guarantee success. You can always get creative and test your ideas to tweak a system later.

Nothing is more important than making time to work on your business. Rather than getting overwhelmed and doing nothing. Pick just one thing to focus on and see it through. Keep on schedule and don’t let anything derail you. Then let me know how great your business is going as a result –and repeat the process again.

If you have trouble carrying things through to completion, then a good option to consider is a coaching or mentoring program or a done-with-you program. These not only help you with a plan and the right steps, but hold you accountable so that you can work things through to completion. Call your GKIC concierge at 1-800-871-0147 to discover the options available to you. We’ll also be making a great done-with-you program available this weekend for three days only, starting on Saturday, November 15, 2014, so watch your in-box for details.

There’s explosive need for this right now

By: Dan Kennedy on: November 14th, 2014 1 Comment

When I started in the information marketing business 40+ years ago, there was double digit inflation, double digit unemployment, and double digit interest rates. Not great conditions.

There weren’t as many tools and media available, and I had to stumble around to figure things out. Still my first time out I made about $15,000.

I’ve made some expensive mistakes too.

In fact, just one strategy, had I implemented it from the beginning instead of doubting it would work, would have meant I’d have an additional $30 million dollars in the bank right now.

I’m not too happy about that, but I share it as a demonstration about what doubt rather than testing can do to your bottom line.

There is an explosive need for information right now. People are trying to find the guy who can teach them how to do things and often someone to also do it for them. You can be “that guy” and have your info-marketing business up, running, done, and making money for you in a very short amount of time.

Here’s a simple strategy I used, that still works well today.

I identified a very small niche market of about 3,000 people all in the same business who happened to have a profound interest and limited knowledge about a subject I happen to be very knowledgeable about. I created a catalog offering information on different subjects to determine what their interests were. Note, I didn’t create the products at first, only the catalog describing them.

After cleaning the list, I mailed the catalog to a list of about 2,000. I created the products as people ordered them. Not only was I able to identify what their primary interests were but I was also able to create a “hot list” of about 250 buyers.

I then sent a sales letter marketing a newsletter focused on the topics these people had demonstrated the greatest interest in. Again, I created the marketing first.

I mailed my sales letter to the 250 buyers, several times in a sequence with additional cover letters. Within a month, I had nearly 80 subscribers at $149 a year. Gradually I mailed to the entire universe of 2,000. I kept at it. Within the year I had nearly 1,000 subscribers.

With all the possibilities to expand your business, even with as few as 1,000 subscribers, you can easily provide an income of $250,000 to $1 million a year.

Here are three important tips for starting your info-marketing business:

1) Limit experimentation: It’s expensive to experiment with media and strategy. A good strategy is to follow what the leader is doing so you can be successful as soon as possible. If someone is doing something more than once, then it is probably working for them—which means it will probably work for you too.

2) Determine what the market will buy first. As noted above, finding out what my customers wanted BEFORE I spent time creating a product paid off. It’s expensive and time-consuming, not to mention frustrating to create a product that no one wants to buy. First get your customers to line up, wallets in hand wanting to buy what you have to offer and then create the product.

3) Do it quickly. Money loves speed. So the faster you can implement something, the more money you’ll attract and the faster you’ll get money into your bank account.

Whether I’m creating a sales letter, a campaign, or an information product such as a book, I use a proven formula, templates, and a copy bank. GKIC does the same. And you should use templates and tools to get your marketing and product creation done fast too.

Nothing stops the information marketing industry…not the economy, not war, not inflation.

Nothing.

Just look around and you can see that it is alive and well—and that people are doing very, very well in the info-marketing business.

Every day people wake up to a business where money is always in motion. It’s a way to make money that is adaptive to most any situation or circumstance. It offers maximum lifestyle flexibility. It’s fun. It has global reach. And if you know what you’re doing, you can quickly take your income to dizzying heights.

So what are you waiting for?

If you want an easy way to get into the information marketing industry so you can put your income on auto-pilot and escape the work-money link…then I have some good news for you.

GKIC has 75 23 spots available in their NEW Eight Week “guide you by the hand” Ultimate Info-Marketing Machine Program that will help you shortcut trial and error and allow you to work directly with Dave Dee and GKIC’s product development team to create and launch your very own information marketing product.

Discover how you can get all their templates, tools, and personal attention and guidance here.

Five Success Tips & Strategies From Info-SUMMIT

By: Dave Dee on: November 12th, 2014 1 Comment

“If you went to Vegas and stood at a slot machine and every time you put $5 in, it spit $20 back out, how long would you stand at that slot machine?”

That was one of my favorite images from this past weekend at Info-SUMMIT 2014 and it was a good description of the kind of tips, systems, and tools that were delivered there. Tips that when implemented will pay you big dividends…reliably and consistently.

If you weren’t there, you definitely missed out. And while I obviously can’t cram three days of material (five days if you count the pre-day event with Dan Kennedy and the Traffic 2.0 Bonus day), I can give you some highlights and big pieces of advice that were handed out.

  • “If you’re only in one medium, you’re an idiot.” Even though he’s a really nice guy, Brian Kurtz of Boardroom, one of the giants and established leaders of state-of-the art direct marketing, announced this to the packed room. Brian says if you are only doing one kind of advertising, you risk being shut down. You need to be doing multi-channel marketing, according to Brian, and because there is a lot less clutter in your offline mailbox, if you aren’t using direct mail, it’s an excellent channel to add.

During his state of the union address, Dan Kennedy warned about the trends in the industry, and how the rules keep changing especially when it comes to Google. There are things happening that if you rely on online only it could spell big trouble for you.

  • “Model what works, then be creative.” Russell Brunson who started his first online company while in college and within a year of graduation had sold over a million dollars gave this advice.

But he wasn’t alone.

Multiple speakers made the case for starting with the results you want and reverse engineering how to get them.

In Dr. Dustin Burleson’s presentation of “The Right Prescription for Info-Business Success” where he shared 12 things working extremely well in his business, he said most people do it backwards. They start with their thoughts and emotions when what you really need to start with is the results you want and then look at what actions you need to take to get those results. In other words, look at who is successful and what is working, then model that in your business.

  • “Content is NOT king. Emotional bonds are king.” I think Dan Kennedy shocked some people when they heard him say the first part of this during his presentation, “What Would Walt Do? The 17 Success Principles of Walt Disney.” Dan says you can’t protect content, so don’t try to be like someone else, be you. He says your customers should know your back story, philosophy and what you are about.

Our celebrity guest speaker, Peter Guber echoed this sentiment in his talk about “Telling Purposeful Stories for Business Success.” Peter says that it’s how you interact and capture your audience’s emotion that makes them want to connect with you.

During his presentation, “List Hacks: Unique Ways to Add 1,000 People A Day To Your List Or More (Without Spending A Fortune On Ads),” Russell Brunson also talked about the importance of creating an emotional bond with your prospects and clients. He took us through the elements of building an attractive character, how to get people to identify with you, and some story lines you could use. (These—along with other tips from Info-SUMMIT—are listed on our Facebook Page here.) Russell also revealed that the way he learned to develop his character was from Dan Kennedy’s Personality in Copy when Russell said, “If you don’t own Personality In Copy, you’re crazy.”

  • “Over delivering must be our mantra.” This is what Brian Kurtz said during his presentation, “Light Bulb Moments from 33 Years in the Trenches of Direct Marketing.” And Dan Kennedy asked the question, “What are you doing to reinvest in your customer?” You should always be investing more in your customers than anything else.

Robin Robins says using strategic partnerships and sponsors helps her to be able to do just that. By over-delivering and using sponsors to help you with this, you can cut down marketplace clutter and marketing incest while creating more loyal customers and cutting down your costs at the same time.

  • “You don’t need a catastrophe to tell you that you have something to share with the world.”

After describing (during his presentation of How to Create and Promote the 12 most Lucrative Information Products and Programs) his near death experience that became his ‘wake-up call’ Brendon Burchard laid the above gem on the audience.

While it isn’t uncommon to hear a speaker reveal a bad experience that drove them to build the business and life of their dreams, Brendon so aptly pointed out that you don’t need something bad to happen to you to get started creating your dream business and life. Don’t wait to make your business what you want. Do it now.

Take these five pieces of advice to heart and put them into action and you can’t help but grow your business.

NOTE: If you want to grow your business—and your net profits and personal income by leaps and bounds, then you need to learn what works and apply what you learn. Everything you need to implement a successful model in your business awaits you at Fast Implementation Bootcamp which takes place in Atlanta, GA on December 4-5, 2014.

In two days’ time, you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. Instead of struggling by yourself to create the perfect campaign, you’ll also have a marketing coach there to help you make sure you’ve got it right.

The best part is that as a GKIC member you can get this coaching for zilch, zero, nada. That’s right, GKIC is doing an exclusive Boot camp for you completely free of charge.

To learn more about the next bootcamp go to http://gkic.com/bootcamp

Nothing Can Help You Sell More, Sell More Efficiently And Sell Faster Than This

By: Dan Kennedy on: November 7th, 2014 5 Comments

When it all comes together, there’s no more efficient way to make money than with One-To-Many selling.

For one of my clients, I took a one-to-one selling model that is almost a religion in their industry, replaced it with a one-to-many group meeting strategy.

This new one-to-many strategy produced $12-million in front-end revenue plus over $20-million of annualized back-end revenue in one fourth the time ordinarily required.

Adding or converting to one-to-many selling can be at the core of a great deal of success for you too.

However, it’s important to understand that there are a lot of things you can do in one-to-one selling that you cannot get away with when you are selling to a group.

That’s because in one-to-one selling, you have a captive audience. People generally don’t want to come off as being rude so they will rarely get up and leave in the middle of your one-to-one presentation.

But in group selling, a person can get up and walk out of the room. They can mentally tune out.

If online, they can click away from your presentation and go elsewhere.

Or if you mail them a DVD, they can turn it off.

You have to be really sensitive that you can lose your audience in group selling.

Which is why it’s a bit surprising to me that there’s a lot of SLOPPINESS, HASTE & WASTE in the way most people approach their one-to-many opportunities and efforts.

Some even forego script-writing entirely and arrogantly and foolishly leap on stage or in front of a camera or microphone and “wing it.”

Monumentally S-T-U-P-I-D.

No other theatrical performance occurs this way. No other professional performer works this way. A Broadway play or a movie is planned, scripted, re-written, focus group tested, storyboarded, and rehearsed.

Professional comedians from Steven Wright to Seinfeld to Louie C.K. go to small clubs to try out and fine-tune new material before building it into a monologue or HBO Special. The late Joan Rivers who had been doing comedy for years also did it this way.

There is a science to crafting ANY and EVERY kind of presentation for intended effect. SALES presentations delivered One-To-Many in person or through media are sensitive. You need not risk guesswork. There are well-tested, well-proven structures and methods that yield top results.

That said, here are 5 ways you can use well-crafted one-to-many sales presentations to increase your profits:

#1: If you now have unconverted leads: this can convert more of them, thus lowering your waste, making each lead more valuable and allowing you to out-spend competitors or expand your reach in lead generation, to grow faster with the same capital and lead flow.

#2: If you have one on one sales appointments and close fewer than 60% face to face or have a salesforce of 1, 10 or 100 doing so: this can extract value from the “appointment, no sale” prospects thought to be valueless.

#3: If you have opportunities to acquire customers through affiliates, joint venture partners, hosts, or speaking at others events or your own road shows: this can leverage these activities, secure more affiliate and partner cooperation (as you put more money in their pockets) and maybe even make powerful strategies possible that are currently thought to be impractical.

#4: If you want to automate part or all of your selling: You can automate with on-demand or scheduled pre-recorded webinars to which you drive traffic. This can give you the highest performing webinar possible-so you can bid more for traffic and get more from serious sources.

#5: If you have a local professional practice such as healthcare or financial services: this can be the basis for in office group-selling events that leverage your existent patient/client base and create referrals as never before. In fact, I guarantee you can add $20,000 to $100,000 to monthly income in just hours.

I routinely see this make 6-figure differences to small businesses, and 7-figure contributions to larger businesses. NOTHING CAN HELP YOU SELL MORE, SELL MORE EFFICIENTLY AND SELL FASTER than the right application of a well-crafted One-To-Many presentation.

My observation of almost every speaker’s presentations, every sales DVD, every webinar, every group pitch is that serious mistakes are being made, serious flaws occurring, important drivers of response omitted. Which is why for the first time ever, GKIC is releasing a NEW resource created by me dedicated solely to One To Many Selling. Find out more here.

5 Surprising, Yet Good, Side Effects Of Information Marketing

By: Dave Dee on: November 7th, 2014 4 Comments

The year was 1998.

Professional musician and circus clown, Derek Sivers had a new CD of his music he wanted to sell online.

So he created a website to sell it.

When his musician friends saw what he was doing, they asked him if he’d sell their music on his site too.

Then friends of friends asked him to sell their music too.

And that is how CD Baby, an online music store that sells indie musician CDs and song downloads, was born.

Sivers says he doesn’t consider himself too bright and that he just sort of stumbled into information marketing. Well he may have “stumbled” into it, but he certainly got the hang of it.

Ten years after Sivers launched his CD Baby site, he sold it for $22 million dollars.

Not bad, eh?

Today Sivers has another information marketing business called the Wood Egg which publishes annual guides for how to move to and start a business in 16 different countries in Asia.

I’m sure when Sivers decided to sell some of his CDs online he never imagined it would grow into a multi-million dollar business and provide him with incredible freedom to do anything he wanted.

But having an information marketing business turn into something unexpectedly great isn’t all that unusual.

Take radio advertising sales representative Harmony Tenney.

When she decided she wanted to teach her clients how to get the results they wanted from their radio ads, she had no idea how much this would impact her personally.

She created a “how-to” information kit for customers so they would know how to buy radio advertising better and get results that would grow their business.

When the kit created great results for her clients, testimonials came pouring in which built her into one of the most successful radio advertising representatives in the country.

Today Tenney has information products that target different niches such as lawyers, business owners, and nonprofits. These products teach her clients how to get results, grow their business using radio ads, and avoid getting caught up by a radio sales rep that might not have a clue.

Tenney’s information product has served her in four ways:

1) She’s able to out advertise her competition. Because she makes money from the sales of her information products, she’s able to use this income to do more advertising than other radio sales reps.

2) She’s built her reputation in the radio advertising community. The product provides information that business owners need to make good decisions about radio advertising. This has positioned her as an expert in the field.

3) She’s been able to eliminate cold calling. People in her community who invest in her products become prospects, allowing her to avoid having to cold-call and contact business owners who have no intention of buying radio advertising. This also frees up her time and eliminates marketing waste by allowing her to concentrate on the ones who are interested.

4) She boosted her income as a radio sales representative. Because her information products have positioned her as an expert in the field, people trust her and want to work with her. This combined with not having to waste time on uninterested prospects and having more money to market herself than her competitors, allows her to soar above the massive competition in her field.

So while information marketing can provide you with great income and freedom, there is a whole lot more that can be gained from creating your own information products for your business.

Are you trying to solve a problem for yourself? If so, maybe like Sivers, there is an information marketing product lying in wait, begging you to launch it.

Or maybe there’s something that could be done in a different or better way. Sometimes the best businesses are just improvements of ideas that already exist.

In Sivers’ case, selling CDs wasn’t new. But he came up with a different way (at the time) and in some ways, a better way to buy them than what already existed.

What about problems your customers’ have? Is there something there that will solve their problems and perhaps provide the same side effects as Tenney?

Often times I hear about the positive side effects of having an information marketing business that people had no idea would happen. So don’t worry if your initial goal is to make money or not. Just create an information product to do the thing you want—whether it’s to attract more leads, provide a way for your own clients to solve a problem, or improve your own situation. And watch the happy side effects unfold.

If you’ve created an information marketing product, what are some of the happy, yet unexpected side effects you’ve encountered? Let me know in the comments below.

This Gets My Vote Every Time… (How To Make Money From A Hobby You Love)

By: Dave Dee on: November 5th, 2014 1 Comment

Ahh, the day after election day. Such an important day as your vote has made a big impact on the future of your business (among many other things.)

If you’re like many business owners I know, you’ve given this careful consideration.

But what about electing to change your future, regardless of who got voted into office?

That gets my vote every time.

And I know of no better opportunity to create the life of your dreams than info-marketing. But what you may not realize is that info-marketing isn’t just for business related topics. You can turn your hobby into money too.

Robert Skrob, President of Information Marketing Association, says, “There have never been greater, more diverse, more lucrative opportunities for everyone—from very experienced, successful entrepreneurs to rank beginners—in the field of information marketing.”

He is exactly right.

Every day Google processes 3.5 billion searches.

What are people searching for? Information. And from those searches, people make purchases.

What are they buying? Products such as traditional books, eBooks, audio programs, videos or DVD’s, membership websites, webinars, tele-coaching and coaching programs, and seminars.

Most often you probably hear me talk about associating an info-marketing business to your existing business. But the truth is the possibilities are almost endless when you consider the number of hobbies and interests’ people are willing to pay someone to teach them. People need and want information on almost every topic imaginable—from photography to travel to pets to woodworking and knitting to tennis or golf.

It’s a great time to start an information marketing business because today people have less and less time —which is what fuels this industry. Less time to find out how to do something and more pressure to be proficient. Less leisure time to figure out how to do something they are interested in. They are looking for answers to their questions and solutions to their problems and they want to know NOW.

So how can you turn your hobby into money?

Let’s say you love doing crafty things like knitting, sewing, or making jewelry. You could put together a “how-to” guide, make videos demonstrating techniques, or even put together idea books, for starters.

Maybe you love animals. There is a growing interest in this subject.

After a quick search I found a few interesting titles such as “How to choose what to feed your dog” and “Coaching People to Train their Dogs.” Or you’ve heard of hunting dogs? Well, there are also “fishing dogs” which led to the information product: “A guide to Fishing dogs—the history, talents and training of ‘fishing dogs.”

You don’t even need to be an expert. You can put together an introductory product or a product that takes people through the stages of creating a project from beginning to end at different skill levels from beginner to advanced.

Besides the money you can earn from this, there are several other great things about creating an information marketing business.

  • You can do it in your spare time.
  • You can start small.
  • It doesn’t cost much to get started.
  • It can provide a consistent, steady “money while you sleep” stream of income.
  • It won’t feel like work because you’ll be talking about something you love.

To get started: Pick a hobby, something you love to do in your spare time, or a skill you’ve picked up along the way. As mentioned earlier, there are unlimited possibilities for this.

Think about what it is you love to do? Garden? Knit? Fish? Travel? Make something out of Wood? Golf? Take care of your pet?

Once you’ve picked a topic, you’ll want to do some research to see if there is a good market for it. After you’ve done some research to determine there is a market and interest in your topic, then all that’s left is to combine your passion with a successful info-marketing blueprint.

Creating an information marketing product around your hobbies, interests, and passions is one case where, as the saying goes, “Do what you love and the money will follow” can come true.

Elect to make this the year that you use a business model that truly allows you to design the life you want.

BTW, you want to make sure to NOT miss out on the ONE-TIME ONLY Livecast Training I will present direct from the Info-SUMMIT in St. Louis this coming Friday, November 7th at 11AM Eastern. It’s called:

“The Ultimate Information Marketing Machine: The New Product Creation and Launch System”

During this FREE training session, I will expose the Magic Blueprint GKIC’s Product Wizards use to easily create KILLER Info-Products that regularly sell for $100s of THOUSANDS launch after launch, including:

How To Easily Identify and Create A NEW Type Of Product That Your Customers Ardently Desire and Will SELL Like Gangbusters
A Simple & Powerful Launch Sequence That Sells Your NEW Product Like Crazy…And That Can Be TRULY Put On Autopilot
The Key Secret to Making Money as an Info-Marketer BEFORE You Even Launch Your New Product

 But you need to sign up right away – this will NOT be recorded for replay, so you get just one chance.

Click Here To Save Your Spot NOW!

I’m told there are technical restrictions to the number of external viewers we can support, so I suggest you lock down you spot now before it’s too late.

3 Mistakes to Avoid if You Want To Sell $1,000,000+ of Information Products

By: admin on: November 4th, 2014 No Comments

In the past 12 months I’ve sold more than $1,000,000 of information in the form of my Celebrity Launchpad and Instant Local Celebrity Mentoring (group coaching) products, my New TV Power home-study kit, and my books Break Through Your Upper Limits on TV, What They Teach You at The Wharton Business School, and The Greatest Book of All Time.

In the process, I’ve earned the GKIC Info-Marketer of The Year Award from my mentors Dan Kennedy, Dave Dee, and the other fine folks at GKIC. And I’ve accomplished all this with a staff that includes me, my wife, a part-time Virtual Book-keeper, a very part-time Virtual Assistant, and a summer intern — my daughter who needed to earn extra money so she could go to Italy with her boyfriend during summer break from USC.

These 7-figures of sales have created the opportunity for me to work with and empower almost 300 entrepreneurs to make a difference and a fortune sharing their messages on ABC, NBC, CBS and FOX Local TV News and Talk shows all across America, and I’ve become good friends with many of my clients.

If You want to achieve this $1,000,000 level of sales in your info-marketing business, you must avoid these 3 big mistakes:

1) Lack of Unique Positioning.  Dan Kennedy always lectures about how key it is “to show up like no one else, in a category of one.” You will doubtless hear him say those exact words from the state at Info-Summit or most any speaking engagement. In my work, I attribute much of my success to the fact that I have remained focused on my unique position in the marketplace as The Only Person In The World Who Teaches Authors, Speakers, Coaches and Entrepreneurs How To Create Celebrity With Local TV News & Talk Show Interviews.

2) Lack of Celebrity. Dan Kennedy has written “If you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset. Then the question: do you have a plan you are following, working, implementing, step by step to make yourself a (bigger) celebrity? If not, why not? If not now, when?”

People don’t buy much high-priced stuff from “Nobody’s.” In order for you to get someone to give you a lot of money for your information products, you have to be a “Somebody.” At Dan’s Advanced Wealth Attraction Academy event in June, he talked about the importance of “Who-ing.”   He actually went so far as to say, “If you’re not focusing on making yourself a bigger, more important Who, then you’re focusing on the wrong thing in business.”

In my own experience of doing 61 TV appearances over the past 3 years, and helping my clients to book themselves on more than 1469 TV appearances, including Good Morning America, The TODAY Show, Dr. Oz, CNN, The Daily Buzz, etc., the impact of those appearances and actively, aggressively leveraging those Free Marketing Videos produced for you by ABC, NBC, CBS and FOX TV stations, cannot be replicated — regardless of how much you can spend — with any other form of marketing available to entrepreneurs like you and me.

3) Lack of Strong Guarantee. The Guarantee that I provide to Celebrity Launchpad attendees is that they will be invited to do at least 2 appearances on ABC, NBC, CBS, FOX or CW News & Talk shows by the end of their 4-day live event workshop, or else I’ll refund their entire $10,000 investment PLUS $500. In actuality, the least that anyone has achieved has been 4 invitations to appear on TV shows, and the average attendee at the past 14 Celebrity Launchpad live events has been invited to appear on 8.2 TV appearances per person. If you are truly an expert on your topic, your product should deliver results for your clients, and your success will be greatly influenced by how strongly you can Guarantee those results. At Info-Summit in St. Louis, I’ll be introducing a new “ON-AIR Guarantee” for my Instant Local Celebrity Mentoring experience, and I predict that this will have a very positive impact on sales.

If you are going to be at Info-Summit 2014, please join my wife, Ali, and me on Friday November 7 for a special luncheon and presentation: How You Can Create Celebrity For Free With Local TV. All we ask is that you RSVP with us to reserve your place at the luncheon by stopping by Exhibit Booth #15

BIO: CLINT ARTHUR is the GKIC Info-Marketer of The Year, and the author of Break Through Your Upper Limits on TV, and What They Teach You At The Wharton Business School. He has appeared on Network TV more than 61 times, and has helped his students book themselves on more than 1459 appearances with ABC, NBC, CBS, FOX & CW News & Talk shows through his Info-Products.