Archive for 2014


The Secret To Retaining Customers For Life Through Writing

By: Dan Kennedy on: December 20th, 2014 No Comments

“To attract more customers.”

That is the number one reason I hear from business owners and entrepreneurs about why they think they need to learn to write better.

When asked, a few might give a different answer such as “I want to attract more media attention,” but the majority want to know how to attract more customers, clients, patients, followers, donors, etc.

That is fine, and certainly a good motivation to learn how to write better. But it is also simplistic and won’t necessarily get you where you ultimately want to go.

I think, in general, that marketers trade away long-term customer and business-value by not really being focused with “the bait” they put into the marketplace.

For instance, it’s fairly easy to attract quantity, but value in each individual person is a whole other issue.

Who might be a very, very valuable customer for you might be of little or no value for me, or vice versa, even if we, in fact, sell basically the same things.

Because if we don’t deeply resonate with them, then their value to us over a period of time disintegrates. Retention plummets. Sales are lower. And so on.

If you want your business to move to the top and create real success and wealth, you have to do more than just write to attract or even sell.

You have to create high levels of rapport, trust, and relationships. You have to sustain your customers’ interests on a continuing basis.

So by all means, get better at writing—but be very clear about your reasons for writing. Here are six things I believe all business owners interested in wealth and success should consider when writing:

1)    Attraction. When you are writing to attract a customer, client, patient, etc. you want to give a great deal of thought about who you want to attract, not just attracting anybody and everybody in the greatest quantity that you can get.

Measure your success by response percentages: how many of the right people you put together.

2)    Connection. There is more to a transaction with a customer than money.  Connection means that the person on the other end of all this communication has feelings about us as a result of the communication, and has a sense that we have feelings about them.  

3)    Acceptance of advocated position. We’re not just trying to get a customer. We’re not just trying to sell a product or a series of products.

We’re trying to get ‘buy-in’ to our positions, to what we’re all about.

That can be all the way to the most micro-practical of those positions, for example, long copy is better than short copy, or trying to convince somebody that if you’re into the do-it-for-them newsletter business, that ugly is better than pretty.  

You need to be able to influence your customers to buy-in to your position from the micro-philosophical stuff all the way to the macro-philosophical stuff that actually is more important in keeping customers.

4)    Sales and purchases. We write to sell things. That is a given and maybe overly obvious. But to sell things we have to get people to interact and participate with us and be involved. And that is actually one of the hardest things to do.

Over the years I’ve done a lot of involvement pieces. We give members the chance to win big cash prizes, an all-expense paid weekend getaway getting advice from me for their business, etc Despite it being free to enter, the number of people participating is not anywhere near what you’d think it’d be. I could give away a car and the percentage of people who actually participate would be painfully low.

But, involvement helps the person be satisfied with what they’re getting. It also, by the way, in many cases delivers value regardless of whether or not your product or service is as good as expected.

And whenever you get someone to participate, you move them to a much deeper level of commitment to you, and to your culture. So working on including these involvement pieces in your writing is critically important.

5)    Retention.  I’ve said it many times; it’s not just getting them, but keeping them. And how can you keep them for a month or longer, three months or longer, a year or longer and so on

This is one of the biggest issues of today. How can you write to keep them in the game and not abandon you.

6)    Ascension. You want to write so that you get people to move up. Meaning, you want your customers to move up actual ascension ladders, where they move up to the next rung and give you more money.

At this level, it’s not just more money you are convincing them to give you, but you are bringing them up in emotional commitment to the entire process too.

Part of the game of writing is trying to touch on all the necessary bases every time you’re in front of a prospect or customer so that you’re consistent with the image and message you’re presenting.

Look at a piece of your writing. Pick anything you want—a newsletter, an ad, a course you put together. How many of these things can you find in an individual piece of your writing?

If you want to get to the top and stay there, you need to learn how to weave these concepts into everything you write and communicate—you can learn more about how to do that here.  

Plus, through Monday, December 22, 2014 only, GKIC is offering you some extra help with a number of bonuses, but they disappear at Midnight on Monday so click here now to check them out.

Get 24,000 leads using this one strategy…

By: Dan Kennedy on: December 19th, 2014 2 Comments

In the past I wrote about the power of anonymous advertising. One notable example was of restaurateur, Ed Novak, who at the time owned The Broker Restaurant in Denver (he’s since sold to Jerry Fritzler who interestingly started out as a bus boy in the restaurant).

Since beginning with $900 in capital over 40 years ago, Ed repeatedly flummoxed his competitors with strategies like free shrimp cocktails for all customers…a selection of 20 different wines at just 25 cents above cost…promotion of a $7.00 prime rib dinners to get lunch customers back to the restaurant in the evening…and his biggest ploy: he ran a full page anonymous ad in the local paper featuring a questionnaire for people to fill out and send in – indicating their restaurant preferences, what they liked and disliked about the named restaurants, and offering a $20 certificate from one of the restaurants to everybody who sent in the questionnaire.

He received 24,000 responses!!!

That translates into $480,000.00 in certificates, prompting competitors to predict Novak’s impending bankruptcy (NOTE: You can still go to The Broker Restaurant today 18 years later.  Conversely most of Ed’s, then competitors, have been out of business for years)

Ed knew that the capture of names and addresses (not simply e-mail addresses) interested enough in dining out to complete and mail back such a survey is well worth the investment, and that, as always, he’ll come out ahead. (This is a strategy almost any kind of local business could steal and use.)

Novak knew the value of names: his Birthday Club list exceeded 70,000 people. (Imagine that…70,000 divided by 12 months; an average of 5,800 customers receiving free dinner coupons each month for their birthdays.)

Here is somebody with more vision, imagination, confidence and common sense than any 100 other restauranteurs added together.  Here is someone smart about buying customers for their lifetime value and referral value in mind, rather than being foolishly restricted just by the value of their first purchase or any one purchase!

While the strategy above still works today and you’d be wise to figure out how to use this in your business today you have the opportunity to get leads not for $20 apiece, but for pennies.  Customers can cost mere dollars.

And while I know you probably won’t go out and run an ad in the paper like the one described above because you may rightly, but probably wrongly have a bias against this media, you might be interested in this strategy, really a multitude of strategies, that are proven to work today using the latest online tools like blogs, e-mails, landing pages, YouTube and much more.

Maybe you’ll even couple one of these media strategies to test out the same proven campaign Ed used above. This would make me smile.  Almost.

In any case if you are looking for new strategies to capture leads and turn them into customers, look here (heck there’s even a story from a pizza shop owner if you like the restaurant theme.)

This offer is only good until midnight tonight so there’s not much time and below you’ll see some sweeteners GKIC has kicked in. While nice, they aren’t necessary for your success.

I’ll leave you with this truth that’s probably worth you writing down and pinning above your desk (most would be better served by tattooing it on their forehead.)

“Dumb business owners get a customer in order to make a sale.
Smart business owners make a sale in order to get a customer!”

NOTE: Only good until midnight December 19th. Click here now to get all the information on Jeff Johnson’s Traffic and Lead Academy and if you invest by midnight tonight on top of all the bonuses Jeff is offering including…A PRIVATE ONE-ON-ONE call with him for those who invest in full today, if you use this link to invest GKIC will include $1,682 in additional bonuses including…

  • The 5-figure sales letter template! Use this previously unreleased template to quickly generate a sales letter virtually guaranteed to work. This simple fill-in-the-blank template has been used dozens of times this year to generate five and six figure income surges and has worked every time. (Conservatively Valued at $497)
  • Five critical copy elements that will determine 90% of the success…or utter failure…of virtually any marketing piece. Get a 60 minute breakdown of these five crucial elements and see how by adjusting these five elements a campaign went from a fate worse than death, to a super money-maker…with just 15 minutes of work! (Valued at $297)
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This offer expires at the stroke of midnight tonight so don’t delay. Click here now and invest in the Traffic and Leads Academy and you’ll get the $1,682 in bonus templates, tools and money-making strategies.

Learn more about Traffic and Leads Academy…Click Here.

Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 1 Comment

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are always new opportunities to capitalize on if you are in the right state of mind.

There are four fundamental positions you can take to immediately improve and attract prosperity, rather than chasing it:
1- The Quality of Your Personal Philosophy
2- The Quality of Your Thinking
3- The Quality of Your Behavior
4- The Quality of the Value You Create to Exchange for Prosperity in the World

I am sharing suggestions for a new mindset and daily actions you can perform within these four categories for leverage and to set yourself apart to attract more money into your life. Give yourself permission to adopt a new mindset where following these top behavioral strategies will cause business and money will flow to you. It’s all about mindset and the use of your life energy to TAKE ACTION. Regardless of what your money inhibition has been, it is time to face it and move past it. It’s time to create goals and plans that allow you to move past any current overwhelming circumstance and make a firm decision to do what it takes to create the reality of prosperity that you want and deserve.

Focus on Wealth
Understand that creating wealth has more to do with your internal decisions, external knowledge, and actions, but little to do with the state of the economy. You must rise above the popular belief that it is necessary to be affected by the economy. Abundance is a mindset, not an external condition that controls your success. There are no limits to what you can create because you have unlimited resources around you.

Let’s define wealth. Prosperity author Catherine Ponder said “prosperity is more than money, wealth, and financial security, it is the way you live your life and the way you focus your life energy; it is the balance of what you can and cannot control, it is loving yourself and others, it is counting your blessings and enjoying who and what you currently are now.”

Right now, due to the way the media screams at you daily about the insane economy, you need “prosperity consciousness” in your life. Increasing this level of awareness enables you to create more self-confidence, self-trust, and self-esteem to build exactly what you want. These new empowering traits will help you generate and create financial security because of the actions you take. The more you believe in yourself, the more confidence you have to pull the trigger on important projects and take educated risks in your marketing!

Ralph Waldo Emerson described prosperity as the law of compensation whereby like attracts like. What you radiate out in your thoughts, feelings, mental pictures, and words, you also attract into your life. Now is the time to reprogram yourself for what you want. Create goals that support the future you really want, not what you think you can have. You are a Self-fulfilling prophecy.

Focus on what you want to create, not what you don’t want to create. You receive exactly what you focus on. Poverty thinking brings poverty. Wealth thinking brings wealth. Grudges bring deathly poison to any business. Ask yourself: What am I focusing on right now? Is it positive or negative? The more positive you are in your attitude and your actions, the more abundance you will have in your life.

Avoid Negativity
Be proactive and expose yourself to information that is inspiring and uplifting. Doing so will edify the flow of your natural creative juices. Eliminate people from your life who negatively influence you or challenge your positive mood. You have to be in the right state of mind to see and create opportunities. Ask yourself: Who and what is dragging me down and how can I remove it from my reality? Expose yourself to information that empowers you daily. Do this for 21 days and I promise you will have an entirely new outlook to life and better money results.

Have Integrity with Self
To create wealth, you must have integrity with yourself. Be on guard against being manipulated emotionally by the fear and drama of those around you and recognize the potential stress of allowing others to influence you. Ask yourself: “Where have I been out of integrity with my own beliefs and actions?”

Be Creative
Acknowledge that people are spending lots of money on things they want and need. To grow in your current environment, be creative. Give your customers what they’re asking for, and keep a positive mindset. Ask yourself “What can I do to capitalize on new and exciting products and services that will get attention?”

If you have not asked the people in your world what they want, it’s time to do so! You might want to send out a survey to your current clients, customers, or patients and ASK them what they like, don’t like, and what they would like more of. Then decide where you want to focus your energy and resources.

Set up a brainstorming session with your staff, associates, or mentors and put all your challenges on the table. Get outside of your comfort zone and think about what you can be proactive about to manifest what you want. Ask yourself WHO in your life can give you suggestions to improve your bottom line. Enlist the knowledge, skills, intuition, and experience of others in your world and stop trying to do it all alone.

Instead of doing it alone, if you want serious support and the tools to make your income jump to the next level, consider joining my Peak Performers Implementation coaching program.

Let me assist you to become more effective with all aspects of your Entrepreneurial business. Whether you’re looking for Wealth Building, Performance, Productivity, Right Mindset Thinking, Entrepreneurial Marketing, Masterminding, Implementation Strategies, or if you want to network with other like-minded and successful people, Peak Performers is the place to go! You can find out more at www.GKIC.com. There are some videos from existing members sharing how Peak Performers has changed the quality of their lives and business.

Find Your Blind Spot Coach
Lee Milteer
www.milteer.com

Five Tips To Increase Your Conversions This Holiday Season

By: Dave Dee on: December 16th, 2014 1 Comment

We’re racing towards Christmas—FAST.

There are a lot of shoppers that haven’t even STARTED their Christmas shopping. People are still trying to figure out that unique gift for that special someone or what to buy the person who “has everything.”

There’s still plenty of buying to be done which translates into plenty of opportunities for you.

But what if you don’t sell traditional gift type products or services?

Could you offer a gift certificate?

Or is there a service you offer that could make people’s life easier at the holidays—such as a restaurant that could offer to cook the holiday meal or quick meals on the go for stressed out holiday shoppers? Maybe a tune-up for the car or a special car emergency kit for those traveling during the holidays?

And have you made yourself appealing to holiday shoppers?

So how do you go about capturing their attention and providing the best experience for your holiday shoppers to drive conversions, fast?

Here are my top tips for helping people in the shopping mood get the most out of your offers.

  1. Create a dedicated Holiday Page on your website. People don’t want to work to find what they want—and may not even know you have something special to offer for the holidays.

Show them a page with gift ideas on it.

Pack your landing page with holiday images and suggestions of the kinds of gifts you have to offer will really draw people in and get them engaged.

This is especially important if you might not normally be the sort of place people would think of shopping for a gift. Nearly every business can offer at the very least a gift certificate, so making a landing page with a holiday looking gift certificate may just spark some new business.

  1. Use holiday themed emails. Entering the conversation that is already going on in their head is always a good idea. And this time of year it’s especially easy to do because there is a good chance the holidays is exactly what’s on their mind.

Subject lines that include things such as “7 unique gifts for that hard-to-shop-for person,” “Last chance for Free shipping on holiday gifts” and “3 ways to make your last minute Christmas shopping easier” instantly grab attention.

  1. Provide suggestion cheat-sheets. Sometimes people are totally clueless about what to get their loved ones. Providing a detailed guide can help people get past this issue. Include size or amount charts where applicable.

To do this, simply list some target audiences followed by a product suggestion or two for each category. For example…

  • For the college student
  • For the new business owner
  • For the entrepreneur
  • For the writer
  • For the stressed out mom
  1. Trigger higher spending. Sure you want to increase conversions, but you can also look at increasing your average order size. You can offer things such as:
  • Free delivery at a certain level of spending. For example, if you offer free shipping at $100, let people know when they are close to that threshold.
  • An upsell, or two. While not everyone is going to take your upsell, about 20% usually do. Offer at least one—if not two upsells.
  1. Offer a special touch. Do you offer themed gift-wrapping? Do you have a special holiday report you can throw in?

If you have something special that ties in, this can be the final personalization that helps seal the deal. Plus, if gift-wrapping is something you normally charge for, this might just be a way to increase your order size.

Be sure to let people know what special touches you offer by including a distinctive box that tells what you offer and what their options are. And don’t forget to remind them again at check out.

What other ways are you targeting your customers this holiday season? Share your ideas in the comment section.

NOTE: If you think this isn’t important, think again. According to one government study, our attention spans have narrowed from 12 seconds in 2000 to 8 seconds as of 2013. Yet another reason to make sure you focus in on targeting your audience.

If you want more key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients—year-round—so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then take advantage of our LIMITED TIME offer to receive our “Roadmap To Success” Direct Marketing Toolkit.  Click here now.

The #1 Thing You Should Do If You Are Struggling To Make Sales Or Don’t Have Time

By: Dan Kennedy on: December 12th, 2014 2 Comments

Years ago, I discovered the #1 thing I should focus on in business:  making saleable things and selling them.

And I can’t tell you how happy I am to have had that revelation early in life.

Without it, I most certainly would have struggled to survive, let alone grow my business.

Because one of the biggest problems that stop businesses from growing and also gets businesses quickly into trouble is failing to focus on making sales.  

It’s not uncommon to find situations where everybody in the company gets so focused on their own little job, each in his own cubicle, that they collectively place customers’ needs and preferences dead last on their list of priorities.

In large companies, the bigger a business gets, the more likely it is to be infected this way.

In smaller companies, where each person has multiple (and often conflicting) responsibilities, the customer becomes the interruption, perceived as an annoying distraction to getting the work done.

With entrepreneurs running solo, they put longer and longer hours in, trying to wear too many hats, and as a result, end up with “sales” near or at the bottom because they don’t have time to give it the attention it deserves.

When you carefully analyze the majority of companies that get into financial trouble or that are stymied on how to grow their company, you will discover that they have sacrificed effective sales methods and customer service in favor of the convenience and preferences of employees.

So if your sales are shrinking or if you are struggling to make sales…if you feel you are too busy to focus on sales or find you are putting sales at the low-end of the spectrum, I suggest you stop what you are doing right now and evaluate. Because this is a sure sign that you are headed for trouble.

The #1 thing you need to focus on is making sales. It’s the fastest and best way to grow your company.

Here are three recommendations for keeping sales the focus in your business:

Have people on your team whose sole purpose is selling. Sales is too important. When you hire someone and have them split their time between sales and some other role, it often leads to sales getting the short end of the stick.  

Not too mention you can hire people to worry over every imaginable detail and potential problem for a whole lot less when you leave the sales part out of the position. And a sales person devoted solely to sales can make a whole lot more from the same time spent on selling or causing sales.  

Never put someone with a financial background as CEO of your company. When sales are shrinking, it is the tendency of financial people to cut investments in the things that drive sales. It is better to have someone who knows how to make money in this position.

Create “miracle salesmen.” In 1937, W. Clement Stone energized his sales force by hiring Napoleon Hill to conduct classes for his entire national sales force on the thirteen principles from Hill’s book THINK AND GROW RICH. In Stone’s words, he and Hill built “miracle salesmen.” What he discovered is that many sales managers and companies have forgotten or were under-valuing the fact that motivation is more important than technique.

About this training Stone said, “My sales managers began to be builders of miracle salesmen, and our salesmen began to make such phenomenal sales records that the results achieved seemed unbelievable to those who haven’t learned the art of motivation.”

Most modern sales training is heavily weighted to process, with barely a nod to attitudes, but the truth is that most salespeople can sell—but don’t; they have sufficient skills to sell—but don’t, because they are not sufficiently motivated and self-motivated to overcome the inherent rejection and frustration of selling. Conversely, you can teach people all the technique in the world, and they’ll still fail if burdened with unproductive attitudes or lacking successful attitudes.

If I had a sales force, I would implement a continuing, multi-faceted system of “attitude training and improvement” to build self-images, confidence and ambition of my salespeople.

Which is why I’m very happy to introduce a completely new way to help you attract, recruit and motivate the best salespeople to sell your stuff so you can concentrate on making saleable things for them to sell.

What most people define as and perceive as important has not one darned thing to do with making a lot of money. 

What you need is to come up with saleable things and then sell them. Discover how to leverage your talents, work less hard, while earning the income you desire and taking all the time off you choose in “The Ultimate No B.S. Renegade Guide To Putting Together a Highly Effective Sales Team.

The REAL Reasons That Your Sales Are Lower Than You Expect (Part One)

By: Dave Dee on: December 11th, 2014 1 Comment

“People are programmed to buy.” –Frank Kern

About a week ago, an article in the National Retail Federation appeared that theorized three reasons why Black Friday shopping revenue was lower this year.

The reasons cited to influence spending are focused mainly on things outside of a business owner’s control.

These include retailers offering discounts much earlier, that the economy is improving, and that consumers are more savvy about spending.

But what the article doesn’t address is what YOU as a business owner can do about it. Which by this omission could lull people into subconsciously (or consciously) settling for poor results because they think that the reasons why low sales are occurring is beyond their control.

Last year at SuperConference℠, one of Dan Kennedy’s “Amazing But True” facts was that “Price matters a lot more to you than it does to people you are selling to.”

The truth is people like to buy stuff—and discounts, the economy, and even shopping smarts aren’t going to convince or deter them from buying. So rather than focusing on things that don’t really influence buying, if you get to the REAL reasons your sales are lower and instead focus on what YOU can do to make them better, those days of mediocre results will be a distant memory.

In fact, you’ll find that focusing on the right things will help you to connect to the real reasons people buy. Sure things may happen from time to time where you won’t hit your mark, but most of the time, when you look at the big picture you’ll be able to trace it back to one of the four reasons I’ll cover in my two part article:

1. Bad marketing. When people see the same type of ad everywhere, they become immune. If your ad and your message looks like everyone else’s, people will no longer see your ad. So if everyone is offering a discount this season and so are you, your ad may just blend in.

Solution: People want cool and valuable stuff, so focus on creating ads that stand out by offering something that is different, relevant, and enticing to YOUR buyers. And create an ad that speaks directly to your ideal customer.

For example, here at GKIC, we used to offer discounts every week on different products. Sure that entices people, but it doesn’t really give people a great reason to buy and it makes every offer appear the same—causing immunity.

Instead now we offer exclusive bonuses that are extremely valuable and directly relevant to the buyer and the offer. For instance, if the product has to do with “How to Create An Info-Product”, we might include something that shows how to market and sell info-products in 30 days or less. The bonuses are something that cannot be purchased any other time or any other way which gives incentive to buy now. The bonus is also directly related to the product we are offering. Oh, and when we do offer a discount—people pay more attention because it doesn’t happen as often.

2. Not enough traffic. If you have a good offer that converts well, but still aren’t selling enough, it may be that you don’t have enough traffic.

Solution: There are three ways to improve your traffic to reach more buyers.

Expand your target: If you’ve really tapped into your market, consider expanding your target. For instance, you could expand the geographic area that you market to or leverage your existing clients by asking them for referrals.

Use additional media: Another way to gain more traffic is to advertise in additional media. You can either test different types of media –say ad direct mail or PPC (Pay Per Click) or you can also find additional media to advertise in that are similar to your most successful campaigns. For instance, if you are running an ad in a fitness magazine and getting good a good return, consider finding additional fitness publications to run your ad in.  Or right now Jeff Johnson has a free video showing you simple ways to capture more leads and also shares how just one change in his business doubled his sales!  Click here to get access now.

Expand your sales force. A third way to get more traffic is to hire a sales person to help you. Not only can this help you scale your revenue, but a sales person can also help you learn critical information from buyers AND non-buyers that will help you improve your sales messages. This happens when your sales people bring back valuable feedback from prospects and buyers from speaking to them in the field. Sales people can help you discover what are the most common objections. What works best at overcoming those objections. And even what offer is generating the most sales for them.

If your sales aren’t performing as well as you’d like them to, one of these ideas could help improve your results. Next Thursday, I’ll be back with two more reasons why your sales are low with solutions on how to fix them.

Even the most savvy and successful entrepreneurs and marketers get caught making these mistakes or forget to take a hard look and examine why their sales aren’t what they should (or could) be. If you want to break through—if you want to ESCAPE the same ole, same ole ordinary thinking then the place for you to be is The 2015 SuperConference℠ giant Magic Show where we will have a NO B.S. Cast that will be focusing on REAL strategies and systems that will help you turn whatever you’ve got into gold, create the business life you actually like, and trigger exponential growth.

If you want to find the MISSING THING –this is the place to find it. Don’t wait. Don’t ponder. Don’t procrastinate. Hurry while you still have time to save up to $1800. The price goes up December 31st, so don’t delay.

NOTE: I just watched this video from Jeff Johnson where he claims to show you how he doubled his sales in less than 15 minutes for FREE.  Honestly, when I hear stuff like that I’m usually pretty skeptical…however knowing Jeff and knowing that he’s as ethical and honest as they come, I decided to do something I don’t usually do.  I watched this video.  And Jeff didn’t disappoint…not by a long shot.  In fact he gave out a ton of killer strategies that you can apply right now to increase your sales.  So what about doubling your sales in 15 minutes without spending a single penny…yeah he shows you how he did that.  He actually increased sales by 103%.  He shows you exactly how he did this at 13:34 seconds into the video.  Check it out now, click here.

How To Attract Customers Like It’s Black Friday All Year Long

By: Dave Dee on: December 9th, 2014 1 Comment

Whether the economy is good or bad, up or down, every year the holidays attract consumers ready and willing to spend money.

It’s not surprising to see consumers spending a wad of cash without question. They splurge, are happy about spending money, and flock to retail stores and online without being persuaded to do so.

In fact, in the U.S. it is not uncommon to hear about friends or family who have made it an annual tradition to go shopping on the day after Thanksgiving. Called “Black Friday,” this has become known to be the biggest shopping day of the year. Lots of shopping continues all month long and there are even family traditions for hitting the stores the day after Christmas for more special offers.

But you don’t have to be a retailer or wait until the holidays to attract a crowd to your store or business.

No, you can bring a steady stream of consumers to your doorstep all year round. Customers, clients, or patients who will be just as eager to spend money with you as a holiday shopper on Black Friday.

Today I’ll share four questions you must answer and share with you a video that shows you how you could literally double your sales overnight.

Let’s start by asking yourself these four questions:

1) Who do you love? Love is in the air at the holidays but too often with businesses there is a case of too much love. The Bo Diddley song titled “Who Do You Love” is a good reminder of one of the key building blocks you’ll need. In other words, don’t be too broad. Instead, ask who is your ideal customer that you LOVE doing business with and who loves doing business with you?

Without thoroughly sketching out who this customer is, you’ll waste time and more importantly a ton of money on advertising that either won’t work or will attract the wrong type of customers.

2) What’s your big intriguing offer? Every year shoppers wait in line hours before stores open to be the first one to cash in on a special offer or deal. Word has caught on so much so that people don’t even need ads to know what’s being offered—they just know there will be something good. The news, reputation, and word-of-mouth about the incredible offers draw people predictably every year.

Of course, you don’t have to offer deep discounts to attract your ideal audience. However, it is critical that you create and test different offers so that you find the right offer that will predictably attract your ideal customer, client, or patient to you over and over again.

For example, an interactive ad agency offers a comprehensive website audit to show a prospective client what they are doing well and what could be improved on their website. Or an auto repair shop offers to top off your car’s fluids anytime when you get your oil changed at their shop.

3) Why should they do business with you versus your competitor? Pretty much every retailer gears up for the holidays –but what makes a consumer choose Target over Walmart? Or one clothing store over another when both stores offer the exact same brand and style of clothing at the same price?

Crafting a compelling message that entices the most qualified prospects to want to do business with you over anyone else is another key factor. When you create messages that truly resonate with the desires and emotions of your ideal clients, your prospects will be drawn in by your ads and promotions and they will understand that buying from you is their only viable solution.

For instance, at GKIC our messaging is about giving small business owners and entrepreneurs real solutions without the B.S. This resonates with people who are tired of getting partial answers but not being told the whole truth about what it takes to be successful.

4) How will you repeat this over and over? Every year in the U.S., the day after Thanksgiving shoppers predictably and reliably flock to the malls in droves. Retailers might not know exactly how much they will sell or the exact number of how many will show up, but they can make a pretty accurate prediction on what’s going to happen based on what they’ve done in the past. This is because they have a proven and tested system in place which is what you need in your business too.

Developing a system that is proven to attract your ideal customer, client, or patient, makes a big relevant and intriguing offer, and delivers a compelling message will help you create a steady stream of customers flowing into your business year round.

If you are looking for a fast and easy way to attract more customers, clients or patients—and create a stampede of business year-round and not just during your “busy” time of year, then check out this FREE training from one of the smartest marketers I know where he’ll show you how you can literally double your customers overnight…for FREE…in as little as 15 minutes.  Click here now before he takes this video down.

Attracting Customers

WARNING: If You Suffer From This, You May Never Get Wealthy

By: Dan Kennedy on: December 6th, 2014 2 Comments

The opposite of wealth attraction is wealth inhibition.

Many people are so wealth-inhibited they never even think in terms of getting wealthy.

Their thoughts are limited to buying a lottery ticket or fantasizing about some unknown and unexpected fortune being left to them in a will.

But having said that, a lot of people do seriously try to figure out how to convert their knowledge, ability, time, energy, and effort into real wealth.

Unfortunately, the majority of the people in this second group never get traction, never get going, never get wealthy because they suffer from wealth inhibition.

Inhibition affects all sorts of things you do or don’t do, such as what you’ll charge or who you are prepared to ask for money.

I’ve spent a ton of time working closely with entrepreneurs who have collectively produced 1 Billion dollars worth of revenue thanks to promotions I’ve had a hand in.

I’ve also spent a ton of time working with people in sales. Both those who identify themselves as sales people as well as those who don’t identify themselves as sales people but have careers as dentists, psychologists and so on.

I’ve made a point to be observant of what attracts wealth to some and not others. Two things are true that reflect wealth inhibition about members of both groups.

One has to do with price. Most fear discussion of price, fear raising prices, are paranoid about pricing higher than their competitors.

I have to work long and hard to get these people to raise their prices or fees far beyond present levels, industry norms, or competitors’ prices, in order to charge what their service or expertise is really worth.

I can give numerous examples where I’ve forced fee and price increases of 200% to 2,000% with absolutely no adverse impact. This shows just how far under priced a lot of people are!

In these cases, this is not a practical issue. This is a business person’s own wealth inhibitions and fears getting in the way.

A second area has to do with pulling the punch when closing the sale. The primary requirement to quote fees such as $215,000 for a membership fee to a private residence club, $70,000 to a dental patient, or in my case $100,000 to $150,000 or more plus royalties to complete a project has little to do with prowess in your field and everything to do with your ability to keep a straight face and voice free of stammer when quoting the fee.

The tendency is for voice tremors with the temptation to discount without ever being asked, out of fear, wealth inhibition, and presumption. In short, to pull the punch.

I have a corporate client in fire alarm sales. If you will, imagine the salesperson who goes into a person’s home to sell a fire alarm. Armed with his sales materials, upon entering the home he discovers the family he is calling on is in relative poverty, at least by his standards. He observes worn carpet and beat-up furniture that is falling apart. He can clearly see the people aren’t doing well.

Conversationally he discovers that Papa hasn’t worked in months and the kid’s got some kind of problem that causes lots of medical bills.

The salesperson becomes increasingly queasy about closing these people. In many cases, he will not close the sale. He will subconsciously pull his punches, accept the first objection easily. Or he’ll consciously, deliberately throw the game at the end and toss that one aside and get out of there.

This is an analogy to the way everybody behaves in all sorts of situations, if operating from a belief of limited wealth. 

I can also give you examples where people are mad because you try to think and make decisions for them. In one case, my friend Glenn Turner was chased down the street by somebody because Glenn made the assumption that the person couldn’t afford the sewing machine he was selling and felt they shouldn’t go in to debt to buy it. The husband caught up with him down the street and called him on it, saying, “How dare you think for me? I’ve got a right to buy that thing for my wife if I want to.”

The queasiness about price, about who somebody is selling to, about their ability to pay, their ability to afford it are all deadly telltales that you suffer from wealth inhibition.

And whether you take their money for what you are selling or somebody else takes it, be it the liquor store, the church, the cell phone company, I promise you somebody is getting their money.

The truth is anytime you start to make decisions for other people, it really reflects more about what’s going on internally with you than it does with anything else.

If you want your wealth attraction glowing and functioning at full power, you can’t have queasiness. You can’t have any reluctance. You can’t charge less than what you are worth and have a problem with raising your prices. You can’t have any inhibition. You can’t ever pull a punch.

In a bigger sense, you have to understand that your wealth is an addition for you but a subtraction for no one. And that whatever a person has or doesn’t have, whatever the state of economic affairs in the world, it has nothing to do with how much wealth you accumulate.

Unless and until you rid yourself of these inhibitions and buy this premise hook, line, and sinker, you will always suffer from wealth inhibition.

The good news is once you identify the things sabotaging you, understand how money moves, and get your mindset right, you can change your wealth inhibition to wealth attraction. If you’d like to know how to rid yourself of wealth inhibition and instead magnetically attract money–you can discover more about my secrets that I finally divulged about wealth attraction secrets here.

By the way, ignoring this message could result in you constantly spinning your wheels in your business…and in life. I highly encourage you to take a moment now to read my important message about wealth attraction.

Make Profits Appear Before Your Eyes With These 3 “Magic Tricks”

By: Dave Dee on: December 4th, 2014 2 Comments

There are a lot of similarities in magic and business.

When I do a magic trick, people often tell me they always wanted to be a magician but don’t know how to go about it.

Now that I do more business building than magic tricks, people tell me they want their business to be more successful, but are unsure of what they need to do to make it so.

Some other similarities…

People often want to know how a magic trick is performed and business owners want to know how successful businesses do it—in essence what their financial, marketing, advertising, and “sales tricks” are.

Psychology plays a central role in both marketing and even the simplest magic trick.

And while magicians make things appear and disappear, successful businesses make problems disappear and opportunities appear from seemingly nowhere.

Put these three “magic” techniques to work for you in your business to create effects that are guaranteed to work:

1.) The art of illusion: Magicians are trained in the art of illusion. The expert magician skillfully diverts the audience’s attention which results in them confounding even the most careful observers.

Successful business owners give the illusion that they produce money from thin air and that everything they touch turns to gold.

How this secret works: While it appears that everything turns to gold, successful business owners know that testing on a small scale to see what works first before rolling out on a large scale is the secret to this illusion. By putting tested and proven systems to work in your business on a massive scale will help you make revenue appear predictably and money woes disappear instantly.

2.) The psychic secret: A technique often used by magicians is cold-reading. This convinces people their minds are being read. But this is not just for show. There are practical business applications for cold-reading that you can use when you sell or need to persuade a prospect or client face-to-face.

How this secret works: Cold reading techniques are used to get a better read on people so you can build rapport faster, uncover their buying motives, and close more sales or win more negotiations. (I’ll reveal fill-in-the-blank templates, key questions, and specific language you can use to do your own cold-reading at 2015 SuperConference℠.)

3.) Make large objects appear out of nowhere: Magicians use sleight of hand to make small things instantly appear, but they employ other methods for making large objects appear and disappear such as when David Copperfield made the Statue of Liberty disappear and re-appear. In business, you can use your regular methods to make small amounts of cash appear, but if you want to generate a big bump in revenue that makes a large sum of cash instantly appear, then you’ll need to employ a different strategy.

How this secret works: While there are several ways to create an instant cash surge in your business, the root of it starts by rounding up a herd of customers who you have carefully targeted. Next you’ll want to put a fence around that herd by taking care of them and nurturing a relationship with them through carefully crafted messages. And then put a system in place to build your customer relationships and train them to respond to your offers so that they are ready to receive and respond to your message whenever you need to generate a large sum of cash fast. (Dan Kennedy refers to this as “sending the bill to the herd.”)

Many people will never become rehearsed or quick enough to become a practicing magician. But you can carry out some seemingly magical results in your business that will amaze both you and your friends (and more importantly, put money into your bank account) when you put these ideas to work in your business.

Are you ready to finally Escape the stress and frustrations you feel in your business? Have you always wanted to have your business perform like top small businesses you see featured but just didn’t know how?

At SuperConference℠ 2015 The Magic Show marketers will showcase what amounts to their “best marketing tricks” live and in a sense “break the magician’s code” when they reveal how they do it and how you can too. Don’t miss your chance to receive the best possible price on the 2015 SuperConference℠ which is being offered right NOW. This price will go up after the first of the year. So don’t miss out.

For more information on SuperConference℠ 2015 and to lock in the lowest rate possible click here.

Four Things Renegade Millionaires Do To Live Life On Their Terms

By: Dan Kennedy on: December 2nd, 2014 6 Comments

What do all Renegade Millionaires have in common?

They have some clear, strong ideas about how they want to live their lives.

Most people do not.

Most people actually give this very little thought. They let circumstances, situations and relationships dictate their life.

Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday.

There are a lot of businesses that seem to put most of their energy and marketing efforts (and dollars) into the holiday season. Believing this is THE time of year that will make or break their year; they count on this time of year to make money and seem to believe they must discount to compete.

This does not make a wealthy man.

I see many people, including many in businesses, who are accessible 24-7-365, with cell phones and constant checking of email, permitting their public to invade their lives, time and space with impunity at almost any whim, and feeling compelled to not only welcome the invasion but to be instantly responsive.

This is in detriment to their health, peace of mind, relationships, overall quality of life, and it is actually detrimental to making money as well.

I have seen people surround themselves with props such as the gigantic ornate home or helicopter pad. I’ve chosen not to surround myself with things to impress others. I’d prefer to have the money and use it for the lifestyle that suits me, not a lifestyle that impresses others.

Some of the way I’ve chosen to live my life is based on what I’ve read about Frank Sinatra. I’ve long admired Sinatra. He was at the center of his universe, with everyone and everything revolving around him.

Occasionally someone has asked me, “Do you think the whole world is supposed to revolve around you and what you want?”

I confound them by answering “yes.” I want it all and why not?

A lot of entrepreneurs never attract the type of wealth they long for and never live the life they want because they feel uncomfortable with this type of thinking.

Most of their discomfort comes from childhood conditioning, societal programming, peer criticism, and fear of what others will think of them instead of from practical considerations.

From a purely practical point of view, asking for what you want, setting out to get what you want, endeavoring to arrange your life to suit yourself, and getting the world around you to cooperate makes perfect sense.

Insisting on the type of wealth that creates piece of mind makes perfect sense.

It really is a matter of personal esteem and self-respect, and of belief that all things are possible.

Here are four things you must do to attract the type of wealth that will allow you to create the life you want:

1) Take control of the relationships and circumstances that make up your world. Mold it all, like a ball of Play-Dough, to suit you. When you do, you’ll have created a statement of deserving, and statement of optimism that will help you attract wealth.

2) Understand abundance. There are no shortages. Your wealth does not mandate another’s poverty. There is plenty to go around. When you get that, you’ll not only be more comfortable about having wealth, you’ll feel differently about the way you structure your business.

3) Liberate yourself from guilt. The discomfort you feel from creating a world that suits yourself—a world that creates financial stability that gives you peace of mind, is stopping you from attracting wealth. Once you overcome the mental and emotional positions that are making you feel guilty, you’ll enable your subconscious system to readily attract wealth.

4) Focus attention on the results you create. My mentor, James Tolleson, said that it was easy to impress people, but more difficult and more worthy to inspire them. I’ve let my messages, my know-how, my work stand on its own, and avoided doing things to impress.

This is not to say I don’t shamelessly promote and use self-aggrandizement for profit; I have, and I do. But I focus attention on the successful results I create, not trappings.

If you find it troubling to ask for what you want or to set out and get it…if you find it troubling to create peace of mind…if you find it troubling to arrange your life to suit you…then you ought to ask yourself why.

NOTE: Time after time after time, I’ve beaten direct-mail controls, replacing full-color, glitzy brochures with plain-jane, black and white sales letters. I often observe very weak ad and sales messages presented with enormously expensive fanfare and wonder why instead they don’t work harder at creating something that doesn’t need glitz and instead gets results. If you want to know how to create more wealth with marketing that gets results, then I invite you to take a 2 month FREE Trial and receive $633.91 worth of money-making, wealth-building information here.  Click here now.