Archive for 2014


Make 2015 Your Best Year Ever With These Two Tools

By: Dave Dee on: December 29th, 2014 5 Comments

Here are two tools to help you make 2015 your best year ever.

The first one is a training I did on realistic, practical and workable goal setting.  I talked about why much of what you’ve probably been taught about traditional goal setting could actually be demotivating and holding you back.  Then I shared what I’ve learned about the psychology of goals and how to really stay motivated, and achieve them.

You can get this free training by clicking here.  I hope you like it because it meant a lot to me to share these ideas with you!

Secondly below you’ll find a post from Robert Skrob, of the Information Marketing Association, where he outlines how in just half a day, you can plan out much of your 2015 business calendar.  Enjoy.

The constant struggle to produce marketing campaigns and to fulfill the promises you have made to customers makes it difficult to spend much time planning. But the only true shortcut to success is planning.

Once you have completed your planning, you’ll be better able to stay on task, monitor your results and implement new ideas that may come up during the year. Without a planning calendar, it’s easy to get distracted by a great new idea or a sudden emergency and forget about your real priorities.

Planning doesn’t have to be a long, ugly process. Instead, here is a four-hour planning success template. Use a wall calendar so it’s easy to see the entire year at a glance. In one afternoon, you can create your operations plan for 2015. Set aside just four hours to work through this easy step-by-step process, and you’ll have the shortcut to success for 2015.

1:00 – 1:30 p.m.

A Candid Review of 2014

One of the most important parts of planning for 2015 is to reflect on the year that has just passed. Open your 2014 calendar and review your activities for the year. Take a look at each month for two minutes or so. Write down a couple of successful activities from each month that you want to repeat in 2015. Also consider the activities that generated disappointing results so you can avoid them in 2015.

1:30 – 2:00 p.m.

Create Your Business Targets

Before you can plot out your year, you have to give careful consideration to where you want to be when the year ends.

Determine your revenue and customer acquisition goals for the year. How many sales do you want to make to new customers? If you have multiple products, write down the anticipated sales for each one. Also, how much money do you want to make this year? Chances are, most of that has to come from profit on backend sales to existing customers. Better to know your earnings goals in advance so you can plan activities during the year to generate that revenue.

These are all difficult questions to answer; do the best you can and feel free to revise the numbers as you go.

You’ve worked for an hour, and your calendar is still blank. Twenty-five percent of your time is up, and you have “nothing” to show for your effort. While it may look like you haven’t accomplished anything, setting your goals now will make 2015 a lot more successful. Although you haven’t yet planned a single event or activity, you’ll be better off for the time you have spent reviewing the past year and creating your business targets.

2:00 – 2:20 p.m.

Customer Acquisition

As you run your company, it’s easy to become focused on the operational deadlines. It’s rare for a prospective customer to call to complain that you haven’t sent him or her any marketing this month. Since people who aren’t customers aren’t in your face complaining, it’s easy to forget about them. But they are the most important. No matter how loyal your customers are today, eventually they won’t be your customers. It is critical to add new customers every month so you can maintain and increase your business.

In the last planning step, you listed your customer acquisition goals for each of your programs. Now you need to outline the marketing work for the year to generate those members. For each month, map out customer acquisition offers, events and marketing campaigns. The key is to make sure you continue your customer acquisition efforts throughout the entire year.

2:30 – 3:00 p.m.

Sales to Existing Customers

As your business grows, you’ll discover customer acquisition increases in cost. Perhaps this year if you spent $36,800.00 on a marketing campaign, you could get 420 new customers. In 2015, you may discover that same $36,800.00 delivers only 303 new customers. These increasing costs require you to focus a lot of attention on selling additional products and services to your existing members.

Plan activities that will generate additional revenue from your existing customers. Use the number you determined as your annual profit target to map out the necessary backend programs to achieve your goal.

3:00 – 3:20 p.m.

Fulfillment/Customer Relationships

Once you acquire a customer, the most important thing you can do is to keep your promises. If your marketing told the customer you would deliver a product that would solve a particular problem, you better deliver that product. Providing high-quality products helps you retain customers longer, makes them want to buy more and encourages them to upgrade to higher-level coaching programs.

Map out the activities you need to do to deliver on your promises. Outline any ongoing deadlines. Also include time for product revisions.

3:20 – 3:40 p.m.

Administrative Improvements

Take a few minutes to note any administrative improvements you want to make during the year. Planning for them makes it easier to execute your marketing because your momentum won’t be interrupted by emergencies that could have been avoided.

Do you need to add people to your team? Do you have a dashboard to monitor your business? Are your employment policies up-to-date? Do you need to create some educational materials for your team members so they have a better understanding of your goals and activities to help them do their jobs? Do you have scripts to handle in-bound customer calls? Do problem vendors need to be replaced? Do you need to set up an investment program to maximize cash you receive from your business?

These activities need to be planned out for the year to make sure you allocate time to complete them. There is no sense worrying about them or feeling guilty because you don’t get them all done. Plan some time each month during the year to get a few of these items completed. By the end of the year, you’ll be a lot better off than if you had tried to fit them in as you went along.

3:40 – 4:00 p.m.

Add Date Commitments

Jot down any conferences or seminars you would like to attend in 2015. Look for conferences within your niche that you should attend. Plus, this is a good time to note events you’ve wanted to attend but haven’t found time for in the past.

4:00 – 4:30 p.m.

Big Picture Planning

Take a quick look at that list of 2013’s successes and disappointments you created in the first phase of your planning. Are there any successes from 2013 that need to be included in your calendar for 2015? Are there any disappointments from 2013 repeated on your 2015 calendar that need to be removed?

Also, look at the work distribution. Did you load up too much work in any given month? Are travel commitments reasonable to maintain your workload? Are there ways to redistribute activities to make projects easier?

Look at the year. Are there ways to move activities around for efficiencies and to make sure you don’t create impossible deadlines for yourself?

4:30 – 5:00 p.m.

Update Your Personal Calendar

Open your personal calendar and put all of the dates and work you mapped out on the wall into your personal calendar. If you are running your info-business in addition to a job or another business you operate, plan around the work you have to do for that company.

But go through and set aside appointments with yourself to make sure you have the appropriate time to execute your business needs. Save some time for other activities that may pop up as you go along. Something always comes up unexpectedly, so give yourself several hours of flexibility per week at this stage of your planning.

Shortcut to Success in 2015

While it’s good to have your planning calendar up where you can see it, you may not want it on your wall all year long. If not, set aside an hour or two each month to pull out your calendar and see if you are on track with the shortcut you laid out at the beginning of the year.

If you discover you are behind on a couple of activities, it’s a lot easier to get caught up if only a month or two have gone by. If you remember four months later that you were supposed to do something to generate an activity or revenue, chances are you’ve lost that opportunity for the year.

***URGENT NOTE***Speaking of how to make 2015 your best year ever…another thing successful, profitable business people do is attend events.

When you read stories about GKIC Elite—the ones who are making their business and life dreams come true—I can guarantee you they’ve attended a conference (or two or seven…).

If you REALLY want to make 2015 your best year, then you will add this money-making event to your plan.

For more information or to register NOW to take advantage of the BEST AVAILABLE PRICE Before it expires click here.

Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

By: Dan Kennedy on: December 27th, 2014 4 Comments

There they are. Business owners, marketers, and salespeople huffing, puffing, straining and struggling to convey their marketing message…

…to convince a prospect of the virtues of their product or service, while an entire army of more persuasive, more instantly believable salespeople eager to do the heavy lifting for them are willing to do it for free.

But they keep these people locked away and out of sight.

How dumb is that?

Who are these slam-dunk salespeople that can improve your results ten-fold and are willing to do the work for you at no charge?

Your customers. Your clients. Your patients.

If you fail to put a system in place that utilizes the emotional connection that your customers, clients or patients can provide to link your company, product, service and deliverables to your prospects’ feelings, then you are not only working ten times harder, but you are losing customers and money every single day.

Plus referrals are the best type of customers you can get. They spend more both in the short and long run and are more loyal than the normal customer.

This has not only been my experience (and my clients’ experience) but has also been confirmed in studies, such as the one Darcy Juarez mentions in her article Is Your Business Leaking Profits?

When I lived in Phoenix, I bought cars from a top Ford salesman who knew the value of utilizing his customers’ emotions.

The walls of his cubicle were filled with photographs—each showing a customer or a customer with their family, smiling, standing next to their new Ford. Each photo is dated and has the customer’s name on it.

He was not only my car salesman the entire ten years I lived there, but through referrals, he was my family’s and friends’ car salesman.

My photo was there with my Lincoln. My brother’s photo was there with his pickup truck. My father’s photo was there with his Mercury Marquis. And so on.

Some families have many more photos there from the series of vehicles they purchased over the years.

It doesn’t take long to accept the pictures as proof that this guy treats his customers right—otherwise, how could he have so many photos of them?

Incidentally, when I went to buy a Ford from another dealership in another state, I walked in and paid cash for a $35,000 SUV.

I was never shown any testimonials. Never asked for one. And never asked for a referral either.

The next year, in that state, I bought two cars, neither from the $35,000 SUV salesman.

Using “photo proof” is one thing that will work in any business to show happy customers with their newly purchased merchandise or after their newly performed service.  

A restaurant can have a special menu item—an outrageous sized burger, ice cream sundae, etc. (at an inflated price I might add) and post a picture of customers with it on their wall.

An orthodontist can show patients after they get their braces off.

A florist can photograph happy surprised recipients of delivered flowers.

In my literature I often include photos of myself with famous people, actors and actresses I’ve worked with in infomercials, athletes, coaches, even former U.S. Presidents I’ve appeared on seminar programs with.

Using picture proof as part of your referral system not only can convert prospects to clients, customers, or patients, with less resistance and less fee resistance, but it can result in and be a part of your referral system to get clients being brought to you.

Not just told about you. Not just referred to you. Brought to you.

For example, in the restaurant example above, those who order the monster-sized dessert, hamburger, etc. will not only tell their friends about this experience; they will drag their friends along to the restaurant just so they can show them their picture on the wall.

Simply put, customers can and will say things that you can’t; “You’ve got to see my chiropractor, he’s a genius at getting rid of back pain.”

Or because your customers can make an emotional connection much, much faster and easier; “I’ve been going to his events for 10 years. I never miss one –they make me on average $80,000 to $100,000 extra every year.”

What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.

So let your customers help you. And help them do it more often by putting a referral system in place.

By the way, if you want even more ways to quickly multiply your customer base with people predisposed to do business with you…

Or if you’ve ever been afraid to ask for referrals, don’t know how (or your customers don’t know how), or you want a constant stream of referrals bringing business to you then this message from me will give you the answers for which you’ve been searching.

Discover how you can create a referral system at little or no cost that generates an endless flow of your ideal customers, clients, and patients who are already predisposed to do business with you here.

The Secret To Retaining Customers For Life Through Writing

By: Dan Kennedy on: December 20th, 2014 2 Comments

“To attract more customers.”

That is the number one reason I hear from business owners and entrepreneurs about why they think they need to learn to write better.

When asked, a few might give a different answer such as “I want to attract more media attention,” but the majority want to know how to attract more customers, clients, patients, followers, donors, etc.

That is fine, and certainly a good motivation to learn how to write better. But it is also simplistic and won’t necessarily get you where you ultimately want to go.

I think, in general, that marketers trade away long-term customer and business-value by not really being focused with “the bait” they put into the marketplace.

For instance, it’s fairly easy to attract quantity, but value in each individual person is a whole other issue.

Who might be a very, very valuable customer for you might be of little or no value for me, or vice versa, even if we, in fact, sell basically the same things.

Because if we don’t deeply resonate with them, then their value to us over a period of time disintegrates. Retention plummets. Sales are lower. And so on.

If you want your business to move to the top and create real success and wealth, you have to do more than just write to attract or even sell.

You have to create high levels of rapport, trust, and relationships. You have to sustain your customers’ interests on a continuing basis.

So by all means, get better at writing—but be very clear about your reasons for writing. Here are six things I believe all business owners interested in wealth and success should consider when writing:

1)    Attraction. When you are writing to attract a customer, client, patient, etc. you want to give a great deal of thought about who you want to attract, not just attracting anybody and everybody in the greatest quantity that you can get.

Measure your success by response percentages: how many of the right people you put together.

2)    Connection. There is more to a transaction with a customer than money.  Connection means that the person on the other end of all this communication has feelings about us as a result of the communication, and has a sense that we have feelings about them.  

3)    Acceptance of advocated position. We’re not just trying to get a customer. We’re not just trying to sell a product or a series of products.

We’re trying to get ‘buy-in’ to our positions, to what we’re all about.

That can be all the way to the most micro-practical of those positions, for example, long copy is better than short copy, or trying to convince somebody that if you’re into the do-it-for-them newsletter business, that ugly is better than pretty.  

You need to be able to influence your customers to buy-in to your position from the micro-philosophical stuff all the way to the macro-philosophical stuff that actually is more important in keeping customers.

4)    Sales and purchases. We write to sell things. That is a given and maybe overly obvious. But to sell things we have to get people to interact and participate with us and be involved. And that is actually one of the hardest things to do.

Over the years I’ve done a lot of involvement pieces. We give members the chance to win big cash prizes, an all-expense paid weekend getaway getting advice from me for their business, etc Despite it being free to enter, the number of people participating is not anywhere near what you’d think it’d be. I could give away a car and the percentage of people who actually participate would be painfully low.

But, involvement helps the person be satisfied with what they’re getting. It also, by the way, in many cases delivers value regardless of whether or not your product or service is as good as expected.

And whenever you get someone to participate, you move them to a much deeper level of commitment to you, and to your culture. So working on including these involvement pieces in your writing is critically important.

5)    Retention.  I’ve said it many times; it’s not just getting them, but keeping them. And how can you keep them for a month or longer, three months or longer, a year or longer and so on

This is one of the biggest issues of today. How can you write to keep them in the game and not abandon you.

6)    Ascension. You want to write so that you get people to move up. Meaning, you want your customers to move up actual ascension ladders, where they move up to the next rung and give you more money.

At this level, it’s not just more money you are convincing them to give you, but you are bringing them up in emotional commitment to the entire process too.

Part of the game of writing is trying to touch on all the necessary bases every time you’re in front of a prospect or customer so that you’re consistent with the image and message you’re presenting.

Look at a piece of your writing. Pick anything you want—a newsletter, an ad, a course you put together. How many of these things can you find in an individual piece of your writing?

If you want to get to the top and stay there, you need to learn how to weave these concepts into everything you write and communicate—you can learn more about how to do that here.  

Plus, through Monday, December 22, 2014 only, GKIC is offering you some extra help with a number of bonuses, but they disappear at Midnight on Monday so click here now to check them out.

Get 24,000 leads using this one strategy…

By: Dan Kennedy on: December 19th, 2014 6 Comments

In the past I wrote about the power of anonymous advertising. One notable example was of restaurateur, Ed Novak, who at the time owned The Broker Restaurant in Denver (he’s since sold to Jerry Fritzler who interestingly started out as a bus boy in the restaurant).

Since beginning with $900 in capital over 40 years ago, Ed repeatedly flummoxed his competitors with strategies like free shrimp cocktails for all customers…a selection of 20 different wines at just 25 cents above cost…promotion of a $7.00 prime rib dinners to get lunch customers back to the restaurant in the evening…and his biggest ploy: he ran a full page anonymous ad in the local paper featuring a questionnaire for people to fill out and send in – indicating their restaurant preferences, what they liked and disliked about the named restaurants, and offering a $20 certificate from one of the restaurants to everybody who sent in the questionnaire.

He received 24,000 responses!!!

That translates into $480,000.00 in certificates, prompting competitors to predict Novak’s impending bankruptcy (NOTE: You can still go to The Broker Restaurant today 18 years later.  Conversely most of Ed’s, then competitors, have been out of business for years)

Ed knew that the capture of names and addresses (not simply e-mail addresses) interested enough in dining out to complete and mail back such a survey is well worth the investment, and that, as always, he’ll come out ahead. (This is a strategy almost any kind of local business could steal and use.)

Novak knew the value of names: his Birthday Club list exceeded 70,000 people. (Imagine that…70,000 divided by 12 months; an average of 5,800 customers receiving free dinner coupons each month for their birthdays.)

Here is somebody with more vision, imagination, confidence and common sense than any 100 other restauranteurs added together.  Here is someone smart about buying customers for their lifetime value and referral value in mind, rather than being foolishly restricted just by the value of their first purchase or any one purchase!

While the strategy above still works today and you’d be wise to figure out how to use this in your business today you have the opportunity to get leads not for $20 apiece, but for pennies.  Customers can cost mere dollars.

And while I know you probably won’t go out and run an ad in the paper like the one described above because you may rightly, but probably wrongly have a bias against this media, you might be interested in this strategy, really a multitude of strategies, that are proven to work today using the latest online tools like blogs, e-mails, landing pages, YouTube and much more.

Maybe you’ll even couple one of these media strategies to test out the same proven campaign Ed used above. This would make me smile.  Almost.

In any case if you are looking for new strategies to capture leads and turn them into customers, look here (heck there’s even a story from a pizza shop owner if you like the restaurant theme.)

This offer is only good until midnight tonight so there’s not much time and below you’ll see some sweeteners GKIC has kicked in. While nice, they aren’t necessary for your success.

I’ll leave you with this truth that’s probably worth you writing down and pinning above your desk (most would be better served by tattooing it on their forehead.)

“Dumb business owners get a customer in order to make a sale.
Smart business owners make a sale in order to get a customer!”

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Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 1 Comment

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are always new opportunities to capitalize on if you are in the right state of mind.

There are four fundamental positions you can take to immediately improve and attract prosperity, rather than chasing it:
1- The Quality of Your Personal Philosophy
2- The Quality of Your Thinking
3- The Quality of Your Behavior
4- The Quality of the Value You Create to Exchange for Prosperity in the World

I am sharing suggestions for a new mindset and daily actions you can perform within these four categories for leverage and to set yourself apart to attract more money into your life. Give yourself permission to adopt a new mindset where following these top behavioral strategies will cause business and money will flow to you. It’s all about mindset and the use of your life energy to TAKE ACTION. Regardless of what your money inhibition has been, it is time to face it and move past it. It’s time to create goals and plans that allow you to move past any current overwhelming circumstance and make a firm decision to do what it takes to create the reality of prosperity that you want and deserve.

Focus on Wealth
Understand that creating wealth has more to do with your internal decisions, external knowledge, and actions, but little to do with the state of the economy. You must rise above the popular belief that it is necessary to be affected by the economy. Abundance is a mindset, not an external condition that controls your success. There are no limits to what you can create because you have unlimited resources around you.

Let’s define wealth. Prosperity author Catherine Ponder said “prosperity is more than money, wealth, and financial security, it is the way you live your life and the way you focus your life energy; it is the balance of what you can and cannot control, it is loving yourself and others, it is counting your blessings and enjoying who and what you currently are now.”

Right now, due to the way the media screams at you daily about the insane economy, you need “prosperity consciousness” in your life. Increasing this level of awareness enables you to create more self-confidence, self-trust, and self-esteem to build exactly what you want. These new empowering traits will help you generate and create financial security because of the actions you take. The more you believe in yourself, the more confidence you have to pull the trigger on important projects and take educated risks in your marketing!

Ralph Waldo Emerson described prosperity as the law of compensation whereby like attracts like. What you radiate out in your thoughts, feelings, mental pictures, and words, you also attract into your life. Now is the time to reprogram yourself for what you want. Create goals that support the future you really want, not what you think you can have. You are a Self-fulfilling prophecy.

Focus on what you want to create, not what you don’t want to create. You receive exactly what you focus on. Poverty thinking brings poverty. Wealth thinking brings wealth. Grudges bring deathly poison to any business. Ask yourself: What am I focusing on right now? Is it positive or negative? The more positive you are in your attitude and your actions, the more abundance you will have in your life.

Avoid Negativity
Be proactive and expose yourself to information that is inspiring and uplifting. Doing so will edify the flow of your natural creative juices. Eliminate people from your life who negatively influence you or challenge your positive mood. You have to be in the right state of mind to see and create opportunities. Ask yourself: Who and what is dragging me down and how can I remove it from my reality? Expose yourself to information that empowers you daily. Do this for 21 days and I promise you will have an entirely new outlook to life and better money results.

Have Integrity with Self
To create wealth, you must have integrity with yourself. Be on guard against being manipulated emotionally by the fear and drama of those around you and recognize the potential stress of allowing others to influence you. Ask yourself: “Where have I been out of integrity with my own beliefs and actions?”

Be Creative
Acknowledge that people are spending lots of money on things they want and need. To grow in your current environment, be creative. Give your customers what they’re asking for, and keep a positive mindset. Ask yourself “What can I do to capitalize on new and exciting products and services that will get attention?”

If you have not asked the people in your world what they want, it’s time to do so! You might want to send out a survey to your current clients, customers, or patients and ASK them what they like, don’t like, and what they would like more of. Then decide where you want to focus your energy and resources.

Set up a brainstorming session with your staff, associates, or mentors and put all your challenges on the table. Get outside of your comfort zone and think about what you can be proactive about to manifest what you want. Ask yourself WHO in your life can give you suggestions to improve your bottom line. Enlist the knowledge, skills, intuition, and experience of others in your world and stop trying to do it all alone.

Instead of doing it alone, if you want serious support and the tools to make your income jump to the next level, consider joining my Peak Performers Implementation coaching program.

Let me assist you to become more effective with all aspects of your Entrepreneurial business. Whether you’re looking for Wealth Building, Performance, Productivity, Right Mindset Thinking, Entrepreneurial Marketing, Masterminding, Implementation Strategies, or if you want to network with other like-minded and successful people, Peak Performers is the place to go! You can find out more at www.GKIC.com. There are some videos from existing members sharing how Peak Performers has changed the quality of their lives and business.

Find Your Blind Spot Coach
Lee Milteer
www.milteer.com

Note: Do You Want To Immediately Increase Your Sales, Attract More of Your Ideal Clients Customers and Patients, AND Increase How Much You Can Charge For The Same Products or Services Your Selling Today?  Then Click Here Now and Get The 10 Big Breakthroughs To Immediately Increasing Your Income For FREE.  Plus You’ll Discover How To Get Three More Money Making Marketing Tools Sent To Your Door As Well For Free.  Just ($4.95 s/h)  Click Here Now.

Five Tips To Increase Your Conversions This Holiday Season

By: Dave Dee on: December 16th, 2014 1 Comment

We’re racing towards Christmas—FAST.

There are a lot of shoppers that haven’t even STARTED their Christmas shopping. People are still trying to figure out that unique gift for that special someone or what to buy the person who “has everything.”

There’s still plenty of buying to be done which translates into plenty of opportunities for you.

But what if you don’t sell traditional gift type products or services?

Could you offer a gift certificate?

Or is there a service you offer that could make people’s life easier at the holidays—such as a restaurant that could offer to cook the holiday meal or quick meals on the go for stressed out holiday shoppers? Maybe a tune-up for the car or a special car emergency kit for those traveling during the holidays?

And have you made yourself appealing to holiday shoppers?

So how do you go about capturing their attention and providing the best experience for your holiday shoppers to drive conversions, fast?

Here are my top tips for helping people in the shopping mood get the most out of your offers.

  1. Create a dedicated Holiday Page on your website. People don’t want to work to find what they want—and may not even know you have something special to offer for the holidays.

Show them a page with gift ideas on it.

Pack your landing page with holiday images and suggestions of the kinds of gifts you have to offer will really draw people in and get them engaged.

This is especially important if you might not normally be the sort of place people would think of shopping for a gift. Nearly every business can offer at the very least a gift certificate, so making a landing page with a holiday looking gift certificate may just spark some new business.

  1. Use holiday themed emails. Entering the conversation that is already going on in their head is always a good idea. And this time of year it’s especially easy to do because there is a good chance the holidays is exactly what’s on their mind.

Subject lines that include things such as “7 unique gifts for that hard-to-shop-for person,” “Last chance for Free shipping on holiday gifts” and “3 ways to make your last minute Christmas shopping easier” instantly grab attention.

  1. Provide suggestion cheat-sheets. Sometimes people are totally clueless about what to get their loved ones. Providing a detailed guide can help people get past this issue. Include size or amount charts where applicable.

To do this, simply list some target audiences followed by a product suggestion or two for each category. For example…

  • For the college student
  • For the new business owner
  • For the entrepreneur
  • For the writer
  • For the stressed out mom
  1. Trigger higher spending. Sure you want to increase conversions, but you can also look at increasing your average order size. You can offer things such as:
  • Free delivery at a certain level of spending. For example, if you offer free shipping at $100, let people know when they are close to that threshold.
  • An upsell, or two. While not everyone is going to take your upsell, about 20% usually do. Offer at least one—if not two upsells.
  1. Offer a special touch. Do you offer themed gift-wrapping? Do you have a special holiday report you can throw in?

If you have something special that ties in, this can be the final personalization that helps seal the deal. Plus, if gift-wrapping is something you normally charge for, this might just be a way to increase your order size.

Be sure to let people know what special touches you offer by including a distinctive box that tells what you offer and what their options are. And don’t forget to remind them again at check out.

What other ways are you targeting your customers this holiday season? Share your ideas in the comment section.

NOTE: If you think this isn’t important, think again. According to one government study, our attention spans have narrowed from 12 seconds in 2000 to 8 seconds as of 2013. Yet another reason to make sure you focus in on targeting your audience.

If you want more key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients—year-round—so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then take advantage of our LIMITED TIME offer to receive our “Roadmap To Success” Direct Marketing Toolkit.  Click here now.

The #1 Thing You Should Do If You Are Struggling To Make Sales Or Don’t Have Time

By: Dan Kennedy on: December 12th, 2014 2 Comments

Years ago, I discovered the #1 thing I should focus on in business:  making saleable things and selling them.

And I can’t tell you how happy I am to have had that revelation early in life.

Without it, I most certainly would have struggled to survive, let alone grow my business.

Because one of the biggest problems that stop businesses from growing and also gets businesses quickly into trouble is failing to focus on making sales.  

It’s not uncommon to find situations where everybody in the company gets so focused on their own little job, each in his own cubicle, that they collectively place customers’ needs and preferences dead last on their list of priorities.

In large companies, the bigger a business gets, the more likely it is to be infected this way.

In smaller companies, where each person has multiple (and often conflicting) responsibilities, the customer becomes the interruption, perceived as an annoying distraction to getting the work done.

With entrepreneurs running solo, they put longer and longer hours in, trying to wear too many hats, and as a result, end up with “sales” near or at the bottom because they don’t have time to give it the attention it deserves.

When you carefully analyze the majority of companies that get into financial trouble or that are stymied on how to grow their company, you will discover that they have sacrificed effective sales methods and customer service in favor of the convenience and preferences of employees.

So if your sales are shrinking or if you are struggling to make sales…if you feel you are too busy to focus on sales or find you are putting sales at the low-end of the spectrum, I suggest you stop what you are doing right now and evaluate. Because this is a sure sign that you are headed for trouble.

The #1 thing you need to focus on is making sales. It’s the fastest and best way to grow your company.

Here are three recommendations for keeping sales the focus in your business:

Have people on your team whose sole purpose is selling. Sales is too important. When you hire someone and have them split their time between sales and some other role, it often leads to sales getting the short end of the stick.  

Not too mention you can hire people to worry over every imaginable detail and potential problem for a whole lot less when you leave the sales part out of the position. And a sales person devoted solely to sales can make a whole lot more from the same time spent on selling or causing sales.  

Never put someone with a financial background as CEO of your company. When sales are shrinking, it is the tendency of financial people to cut investments in the things that drive sales. It is better to have someone who knows how to make money in this position.

Create “miracle salesmen.” In 1937, W. Clement Stone energized his sales force by hiring Napoleon Hill to conduct classes for his entire national sales force on the thirteen principles from Hill’s book THINK AND GROW RICH. In Stone’s words, he and Hill built “miracle salesmen.” What he discovered is that many sales managers and companies have forgotten or were under-valuing the fact that motivation is more important than technique.

About this training Stone said, “My sales managers began to be builders of miracle salesmen, and our salesmen began to make such phenomenal sales records that the results achieved seemed unbelievable to those who haven’t learned the art of motivation.”

Most modern sales training is heavily weighted to process, with barely a nod to attitudes, but the truth is that most salespeople can sell—but don’t; they have sufficient skills to sell—but don’t, because they are not sufficiently motivated and self-motivated to overcome the inherent rejection and frustration of selling. Conversely, you can teach people all the technique in the world, and they’ll still fail if burdened with unproductive attitudes or lacking successful attitudes.

If I had a sales force, I would implement a continuing, multi-faceted system of “attitude training and improvement” to build self-images, confidence and ambition of my salespeople.

Which is why I’m very happy to introduce a completely new way to help you attract, recruit and motivate the best salespeople to sell your stuff so you can concentrate on making saleable things for them to sell.

What most people define as and perceive as important has not one darned thing to do with making a lot of money. 

What you need is to come up with saleable things and then sell them. Discover how to leverage your talents, work less hard, while earning the income you desire and taking all the time off you choose in “The Ultimate No B.S. Renegade Guide To Putting Together a Highly Effective Sales Team.

The REAL Reasons That Your Sales Are Lower Than You Expect (Part One)

By: Dave Dee on: December 11th, 2014 1 Comment

“People are programmed to buy.” –Frank Kern

About a week ago, an article in the National Retail Federation appeared that theorized three reasons why Black Friday shopping revenue was lower this year.

The reasons cited to influence spending are focused mainly on things outside of a business owner’s control.

These include retailers offering discounts much earlier, that the economy is improving, and that consumers are more savvy about spending.

But what the article doesn’t address is what YOU as a business owner can do about it. Which by this omission could lull people into subconsciously (or consciously) settling for poor results because they think that the reasons why low sales are occurring is beyond their control.

Last year at SuperConference℠, one of Dan Kennedy’s “Amazing But True” facts was that “Price matters a lot more to you than it does to people you are selling to.”

The truth is people like to buy stuff—and discounts, the economy, and even shopping smarts aren’t going to convince or deter them from buying. So rather than focusing on things that don’t really influence buying, if you get to the REAL reasons your sales are lower and instead focus on what YOU can do to make them better, those days of mediocre results will be a distant memory.

In fact, you’ll find that focusing on the right things will help you to connect to the real reasons people buy. Sure things may happen from time to time where you won’t hit your mark, but most of the time, when you look at the big picture you’ll be able to trace it back to one of the four reasons I’ll cover in my two part article:

1. Bad marketing. When people see the same type of ad everywhere, they become immune. If your ad and your message looks like everyone else’s, people will no longer see your ad. So if everyone is offering a discount this season and so are you, your ad may just blend in.

Solution: People want cool and valuable stuff, so focus on creating ads that stand out by offering something that is different, relevant, and enticing to YOUR buyers. And create an ad that speaks directly to your ideal customer.

For example, here at GKIC, we used to offer discounts every week on different products. Sure that entices people, but it doesn’t really give people a great reason to buy and it makes every offer appear the same—causing immunity.

Instead now we offer exclusive bonuses that are extremely valuable and directly relevant to the buyer and the offer. For instance, if the product has to do with “How to Create An Info-Product”, we might include something that shows how to market and sell info-products in 30 days or less. The bonuses are something that cannot be purchased any other time or any other way which gives incentive to buy now. The bonus is also directly related to the product we are offering. Oh, and when we do offer a discount—people pay more attention because it doesn’t happen as often.

2. Not enough traffic. If you have a good offer that converts well, but still aren’t selling enough, it may be that you don’t have enough traffic.

Solution: There are three ways to improve your traffic to reach more buyers.

Expand your target: If you’ve really tapped into your market, consider expanding your target. For instance, you could expand the geographic area that you market to or leverage your existing clients by asking them for referrals.

Use additional media: Another way to gain more traffic is to advertise in additional media. You can either test different types of media –say ad direct mail or PPC (Pay Per Click) or you can also find additional media to advertise in that are similar to your most successful campaigns. For instance, if you are running an ad in a fitness magazine and getting good a good return, consider finding additional fitness publications to run your ad in.  Or right now Jeff Johnson has a free video showing you simple ways to capture more leads and also shares how just one change in his business doubled his sales!  Click here to get access now.

Expand your sales force. A third way to get more traffic is to hire a sales person to help you. Not only can this help you scale your revenue, but a sales person can also help you learn critical information from buyers AND non-buyers that will help you improve your sales messages. This happens when your sales people bring back valuable feedback from prospects and buyers from speaking to them in the field. Sales people can help you discover what are the most common objections. What works best at overcoming those objections. And even what offer is generating the most sales for them.

If your sales aren’t performing as well as you’d like them to, one of these ideas could help improve your results. Next Thursday, I’ll be back with two more reasons why your sales are low with solutions on how to fix them.

Even the most savvy and successful entrepreneurs and marketers get caught making these mistakes or forget to take a hard look and examine why their sales aren’t what they should (or could) be. If you want to break through—if you want to ESCAPE the same ole, same ole ordinary thinking then the place for you to be is The 2015 SuperConference℠ giant Magic Show where we will have a NO B.S. Cast that will be focusing on REAL strategies and systems that will help you turn whatever you’ve got into gold, create the business life you actually like, and trigger exponential growth.

If you want to find the MISSING THING –this is the place to find it. Don’t wait. Don’t ponder. Don’t procrastinate. Hurry while you still have time to save up to $1800. The price goes up December 31st, so don’t delay.

NOTE: I just watched this video from Jeff Johnson where he claims to show you how he doubled his sales in less than 15 minutes for FREE.  Honestly, when I hear stuff like that I’m usually pretty skeptical…however knowing Jeff and knowing that he’s as ethical and honest as they come, I decided to do something I don’t usually do.  I watched this video.  And Jeff didn’t disappoint…not by a long shot.  In fact he gave out a ton of killer strategies that you can apply right now to increase your sales.  So what about doubling your sales in 15 minutes without spending a single penny…yeah he shows you how he did that.  He actually increased sales by 103%.  He shows you exactly how he did this at 13:34 seconds into the video.  Check it out now, click here.

How To Attract Customers Like It’s Black Friday All Year Long

By: Dave Dee on: December 9th, 2014 1 Comment

Whether the economy is good or bad, up or down, every year the holidays attract consumers ready and willing to spend money.

It’s not surprising to see consumers spending a wad of cash without question. They splurge, are happy about spending money, and flock to retail stores and online without being persuaded to do so.

In fact, in the U.S. it is not uncommon to hear about friends or family who have made it an annual tradition to go shopping on the day after Thanksgiving. Called “Black Friday,” this has become known to be the biggest shopping day of the year. Lots of shopping continues all month long and there are even family traditions for hitting the stores the day after Christmas for more special offers.

But you don’t have to be a retailer or wait until the holidays to attract a crowd to your store or business.

No, you can bring a steady stream of consumers to your doorstep all year round. Customers, clients, or patients who will be just as eager to spend money with you as a holiday shopper on Black Friday.

Today I’ll share four questions you must answer and share with you a video that shows you how you could literally double your sales overnight.

Let’s start by asking yourself these four questions:

1) Who do you love? Love is in the air at the holidays but too often with businesses there is a case of too much love. The Bo Diddley song titled “Who Do You Love” is a good reminder of one of the key building blocks you’ll need. In other words, don’t be too broad. Instead, ask who is your ideal customer that you LOVE doing business with and who loves doing business with you?

Without thoroughly sketching out who this customer is, you’ll waste time and more importantly a ton of money on advertising that either won’t work or will attract the wrong type of customers.

2) What’s your big intriguing offer? Every year shoppers wait in line hours before stores open to be the first one to cash in on a special offer or deal. Word has caught on so much so that people don’t even need ads to know what’s being offered—they just know there will be something good. The news, reputation, and word-of-mouth about the incredible offers draw people predictably every year.

Of course, you don’t have to offer deep discounts to attract your ideal audience. However, it is critical that you create and test different offers so that you find the right offer that will predictably attract your ideal customer, client, or patient to you over and over again.

For example, an interactive ad agency offers a comprehensive website audit to show a prospective client what they are doing well and what could be improved on their website. Or an auto repair shop offers to top off your car’s fluids anytime when you get your oil changed at their shop.

3) Why should they do business with you versus your competitor? Pretty much every retailer gears up for the holidays –but what makes a consumer choose Target over Walmart? Or one clothing store over another when both stores offer the exact same brand and style of clothing at the same price?

Crafting a compelling message that entices the most qualified prospects to want to do business with you over anyone else is another key factor. When you create messages that truly resonate with the desires and emotions of your ideal clients, your prospects will be drawn in by your ads and promotions and they will understand that buying from you is their only viable solution.

For instance, at GKIC our messaging is about giving small business owners and entrepreneurs real solutions without the B.S. This resonates with people who are tired of getting partial answers but not being told the whole truth about what it takes to be successful.

4) How will you repeat this over and over? Every year in the U.S., the day after Thanksgiving shoppers predictably and reliably flock to the malls in droves. Retailers might not know exactly how much they will sell or the exact number of how many will show up, but they can make a pretty accurate prediction on what’s going to happen based on what they’ve done in the past. This is because they have a proven and tested system in place which is what you need in your business too.

Developing a system that is proven to attract your ideal customer, client, or patient, makes a big relevant and intriguing offer, and delivers a compelling message will help you create a steady stream of customers flowing into your business year round.

If you are looking for a fast and easy way to attract more customers, clients or patients—and create a stampede of business year-round and not just during your “busy” time of year, then check out this FREE training from one of the smartest marketers I know where he’ll show you how you can literally double your customers overnight…for FREE…in as little as 15 minutes.  Click here now before he takes this video down.

Attracting Customers

WARNING: If You Suffer From This, You May Never Get Wealthy

By: Dan Kennedy on: December 6th, 2014 2 Comments

The opposite of wealth attraction is wealth inhibition.

Many people are so wealth-inhibited they never even think in terms of getting wealthy.

Their thoughts are limited to buying a lottery ticket or fantasizing about some unknown and unexpected fortune being left to them in a will.

But having said that, a lot of people do seriously try to figure out how to convert their knowledge, ability, time, energy, and effort into real wealth.

Unfortunately, the majority of the people in this second group never get traction, never get going, never get wealthy because they suffer from wealth inhibition.

Inhibition affects all sorts of things you do or don’t do, such as what you’ll charge or who you are prepared to ask for money.

I’ve spent a ton of time working closely with entrepreneurs who have collectively produced 1 Billion dollars worth of revenue thanks to promotions I’ve had a hand in.

I’ve also spent a ton of time working with people in sales. Both those who identify themselves as sales people as well as those who don’t identify themselves as sales people but have careers as dentists, psychologists and so on.

I’ve made a point to be observant of what attracts wealth to some and not others. Two things are true that reflect wealth inhibition about members of both groups.

One has to do with price. Most fear discussion of price, fear raising prices, are paranoid about pricing higher than their competitors.

I have to work long and hard to get these people to raise their prices or fees far beyond present levels, industry norms, or competitors’ prices, in order to charge what their service or expertise is really worth.

I can give numerous examples where I’ve forced fee and price increases of 200% to 2,000% with absolutely no adverse impact. This shows just how far under priced a lot of people are!

In these cases, this is not a practical issue. This is a business person’s own wealth inhibitions and fears getting in the way.

A second area has to do with pulling the punch when closing the sale. The primary requirement to quote fees such as $215,000 for a membership fee to a private residence club, $70,000 to a dental patient, or in my case $100,000 to $150,000 or more plus royalties to complete a project has little to do with prowess in your field and everything to do with your ability to keep a straight face and voice free of stammer when quoting the fee.

The tendency is for voice tremors with the temptation to discount without ever being asked, out of fear, wealth inhibition, and presumption. In short, to pull the punch.

I have a corporate client in fire alarm sales. If you will, imagine the salesperson who goes into a person’s home to sell a fire alarm. Armed with his sales materials, upon entering the home he discovers the family he is calling on is in relative poverty, at least by his standards. He observes worn carpet and beat-up furniture that is falling apart. He can clearly see the people aren’t doing well.

Conversationally he discovers that Papa hasn’t worked in months and the kid’s got some kind of problem that causes lots of medical bills.

The salesperson becomes increasingly queasy about closing these people. In many cases, he will not close the sale. He will subconsciously pull his punches, accept the first objection easily. Or he’ll consciously, deliberately throw the game at the end and toss that one aside and get out of there.

This is an analogy to the way everybody behaves in all sorts of situations, if operating from a belief of limited wealth. 

I can also give you examples where people are mad because you try to think and make decisions for them. In one case, my friend Glenn Turner was chased down the street by somebody because Glenn made the assumption that the person couldn’t afford the sewing machine he was selling and felt they shouldn’t go in to debt to buy it. The husband caught up with him down the street and called him on it, saying, “How dare you think for me? I’ve got a right to buy that thing for my wife if I want to.”

The queasiness about price, about who somebody is selling to, about their ability to pay, their ability to afford it are all deadly telltales that you suffer from wealth inhibition.

And whether you take their money for what you are selling or somebody else takes it, be it the liquor store, the church, the cell phone company, I promise you somebody is getting their money.

The truth is anytime you start to make decisions for other people, it really reflects more about what’s going on internally with you than it does with anything else.

If you want your wealth attraction glowing and functioning at full power, you can’t have queasiness. You can’t have any reluctance. You can’t charge less than what you are worth and have a problem with raising your prices. You can’t have any inhibition. You can’t ever pull a punch.

In a bigger sense, you have to understand that your wealth is an addition for you but a subtraction for no one. And that whatever a person has or doesn’t have, whatever the state of economic affairs in the world, it has nothing to do with how much wealth you accumulate.

Unless and until you rid yourself of these inhibitions and buy this premise hook, line, and sinker, you will always suffer from wealth inhibition.

The good news is once you identify the things sabotaging you, understand how money moves, and get your mindset right, you can change your wealth inhibition to wealth attraction. If you’d like to know how to rid yourself of wealth inhibition and instead magnetically attract money–you can discover more about my secrets that I finally divulged about wealth attraction secrets here.

By the way, ignoring this message could result in you constantly spinning your wheels in your business…and in life. I highly encourage you to take a moment now to read my important message about wealth attraction.