Archive for 2014

Make 2015 Your Best Year Ever With These Two Tools

By: Dave Dee on: December 29th, 2014 5 Comments

Here are two tools to help you make 2015 your best year ever. The first one is a training I did on realistic, practical and workable goal setting.  I talked about why much of what you’ve probably been taught about traditional goal setting could actually be demotivating and holding you back.  Then I shared what I’ve learned about the psychology of goals and how to really stay motivated, and achieve them. You can get this[…]


Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

By: Dan Kennedy on: December 27th, 2014 4 Comments

There they are. Business owners, marketers, and salespeople huffing, puffing, straining and struggling to convey their marketing message… …to convince a prospect of the virtues of their product or service, while an entire army of more persuasive, more instantly believable salespeople eager to do the heavy lifting for them are willing to do it for free. But they keep these people locked away and out of sight. How dumb is that? Who are these slam-dunk[…]


The Secret To Retaining Customers For Life Through Writing

By: Dan Kennedy on: December 20th, 2014 2 Comments

“To attract more customers.” That is the number one reason I hear from business owners and entrepreneurs about why they think they need to learn to write better. When asked, a few might give a different answer such as “I want to attract more media attention,” but the majority want to know how to attract more customers, clients, patients, followers, donors, etc. That is fine, and certainly a good motivation to learn how to write[…]


Get 24,000 leads using this one strategy…

By: Dan Kennedy on: December 19th, 2014 7 Comments

In the past I wrote about the power of anonymous advertising. One notable example was of restaurateur, Ed Novak, who at the time owned The Broker Restaurant in Denver (he’s since sold to Jerry Fritzler who interestingly started out as a bus boy in the restaurant). Since beginning with $900 in capital over 40 years ago, Ed repeatedly flummoxed his competitors with strategies like free shrimp cocktails for all customers…a selection of 20 different wines[…]


Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 1 Comment

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are[…]


Five Tips To Increase Your Conversions This Holiday Season

By: Dave Dee on: December 16th, 2014 1 Comment

We’re racing towards Christmas—FAST. There are a lot of shoppers that haven’t even STARTED their Christmas shopping. People are still trying to figure out that unique gift for that special someone or what to buy the person who “has everything.” There’s still plenty of buying to be done which translates into plenty of opportunities for you. But what if you don’t sell traditional gift type products or services? Could you offer a gift certificate? Or[…]


The #1 Thing You Should Do If You Are Struggling To Make Sales Or Don’t Have Time

By: Dan Kennedy on: December 12th, 2014 2 Comments

Years ago, I discovered the #1 thing I should focus on in business:  making saleable things and selling them. And I can’t tell you how happy I am to have had that revelation early in life. Without it, I most certainly would have struggled to survive, let alone grow my business. Because one of the biggest problems that stop businesses from growing and also gets businesses quickly into trouble is failing to focus on making[…]


The REAL Reasons That Your Sales Are Lower Than You Expect (Part One)

By: Dave Dee on: December 11th, 2014 1 Comment

“People are programmed to buy.” –Frank Kern About a week ago, an article in the National Retail Federation appeared that theorized three reasons why Black Friday shopping revenue was lower this year. The reasons cited to influence spending are focused mainly on things outside of a business owner’s control. These include retailers offering discounts much earlier, that the economy is improving, and that consumers are more savvy about spending. But what the article doesn’t address[…]


How To Attract Customers Like It’s Black Friday All Year Long

By: Dave Dee on: December 9th, 2014 1 Comment

Whether the economy is good or bad, up or down, every year the holidays attract consumers ready and willing to spend money. It’s not surprising to see consumers spending a wad of cash without question. They splurge, are happy about spending money, and flock to retail stores and online without being persuaded to do so. In fact, in the U.S. it is not uncommon to hear about friends or family who have made it an[…]


WARNING: If You Suffer From This, You May Never Get Wealthy

By: Dan Kennedy on: December 6th, 2014 3 Comments

The opposite of wealth attraction is wealth inhibition.(Tweet this!) Many people are so wealth-inhibited they never even think in terms of getting wealthy. Their thoughts are limited to buying a lottery ticket or fantasizing about some unknown and unexpected fortune being left to them in a will. But having said that, a lot of people do seriously try to figure out how to convert their knowledge, ability, time, energy, and effort into real wealth. Unfortunately,[…]