Whether the economy is good or bad, up or down, every year the holidays attract consumers ready and willing to spend money.
It’s not surprising to see consumers spending a wad of cash without question. They splurge, are happy about spending money, and flock to retail stores and online without being persuaded to do so.
In fact, in the U.S. it is not uncommon to hear about friends or family who have made it an annual tradition to go shopping on the day after Thanksgiving. Called “Black Friday,” this has become known to be the biggest shopping day of the year. Lots of shopping continues all month long and there are even family traditions for hitting the stores the day after Christmas for more special offers.
But you don’t have to be a retailer or wait until the holidays to attract a crowd to your store or business.
No, you can bring a steady stream of consumers to your doorstep all year round. Customers, clients, or patients who will be just as eager to spend money with you as a holiday shopper on Black Friday.
Today I’ll share four questions you must answer and share with you a video that shows you how you could literally double your sales overnight.
Let’s start by asking yourself these four questions:
1) Who do you love? Love is in the air at the holidays but too often with businesses there is a case of too much love. The Bo Diddley song titled “Who Do You Love” is a good reminder of one of the key building blocks you’ll need. In other words, don’t be too broad. Instead, ask who is your ideal customer that you LOVE doing business with and who loves doing business with you?
Without thoroughly sketching out who this customer is, you’ll waste time and more importantly a ton of money on advertising that either won’t work or will attract the wrong type of customers.
2) What’s your big intriguing offer? Every year shoppers wait in line hours before stores open to be the first one to cash in on a special offer or deal. Word has caught on so much so that people don’t even need ads to know what’s being offered—they just know there will be something good. The news, reputation, and word-of-mouth about the incredible offers draw people predictably every year.
Of course, you don’t have to offer deep discounts to attract your ideal audience. (Tweet this!) However, it is critical that you create and test different offers so that you find the right offer that will predictably attract your ideal customer, client, or patient to you over and over again.
For example, an interactive ad agency offers a comprehensive website audit to show a prospective client what they are doing well and what could be improved on their website. Or an auto repair shop offers to top off your car’s fluids anytime when you get your oil changed at their shop.
3) Why should they do business with you versus your competitor? Pretty much every retailer gears up for the holidays –but what makes a consumer choose Target over Walmart? Or one clothing store over another when both stores offer the exact same brand and style of clothing at the same price?
Crafting a compelling message that entices the most qualified prospects to want to do business with you over anyone else is another key factor. When you create messages that truly resonate with the desires and emotions of your ideal clients, your prospects will be drawn in by your ads and promotions and they will understand that buying from you is their only viable solution.
For instance, at GKIC our messaging is about giving small business owners and entrepreneurs real solutions without the B.S. This resonates with people who are tired of getting partial answers but not being told the whole truth about what it takes to be successful.
4) How will you repeat this over and over? Every year in the U.S., the day after Thanksgiving shoppers predictably and reliably flock to the malls in droves. Retailers might not know exactly how much they will sell or the exact number of how many will show up, but they can make a pretty accurate prediction on what’s going to happen based on what they’ve done in the past. This is because they have a proven and tested system in place which is what you need in your business too.
Developing a system that is proven to attract your ideal customer, client, or patient, makes a big relevant and intriguing offer, and delivers a compelling message will help you create a steady stream of customers flowing into your business year round.
P.S. – Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.