8 Ways To Make Your Product Or Service Stand Out From The Competition

By: Darcy Juarez on: January 16th, 2014 8 Comments

It turned the worst and last, little no-name hotel in Las Vegas into one of the largest and most successful hotels on the strip. And it’s one of my favorite Dan Kennedy marketing stories (as related in Dan Kennedy’s Magnetic Marketing program.) You see the owner didn’t have a tremendous amount of money to do advertising at the time so he couldn’t compete with the larger hotels that used billboards, television and full page ads[…]


The Secret Profit-Boosting Tip From The Boring Store

By: Darcy Juarez on: January 9th, 2014 2 Comments

“The Boring Store” in Chicago is anything but… With its bright orange awning and illustration of a private detective pushing a shopping cart, it is Chicago’s only “Secret Agent Supply Store.” With grappling hooks, secret decoders and glasses with rear-view mirrors, they have everything you need to be a spy. But what The Boring Store really serves as is a front for a non-profit writing and tutoring center, 826CHI. The center uses the proceeds from[…]


The Most Powerful Marketing Force Available. Are You Using It?

By: Dan Kennedy on: January 9th, 2014 6 Comments

An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’ One of the easiest ways to do this is to look at what everyone is talking about. According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith. Yahoo reported that the top obsessions[…]


One cool strategy that you can use to make more money now

By: Dave Dee on: January 7th, 2014 5 Comments

Recently I read that the travel website Orbitz is experimenting with a new pricing strategy to boost online sales. Their plan: Show higher priced hotel offers to Mac computer users. Why? Their research shows that Mac users’ spending habits are higher than PC users. Orbitz found that Apple users spend as much as $30 more a night on hotels and are 40%-50% more likely to book a four-or-five-star hotel than PC users. They also found[…]


The 7 Critical Marketing Areas You Need To Have In Place To Be Successful

By: Darcy Juarez on: January 4th, 2014 8 Comments

In business, there are 7 critical areas of marketing every business must have in place. Think of it as your “Wheel of Marketing.” And in order to have your business run smoother, be less stressful, less time-consuming and excel faster, you must have all the spokes in place and balanced. We determined the spokes of our “Wheel of Marketing” from working with Dan Kennedy and our millionaire and multi-millionaire entrepreneur GKIC members. Through our members[…]


What This Crazy World Series Can Teach You About Becoming An Instant Hit

By: Darcy Juarez on: October 29th, 2013 3 Comments

This past weekend the “water cooler” talk has hit a record high for the World Series. Even if your team didn’t make it to the World Series this year, (my Cubs didn’t,) my guess is you’ve at least heard something about the crazy endings to games 3 & 4.  You might have even been curious enough about what you heard to find a replay of the “first walk-off interference play” that lead the Cardinals to[…]


3 ½ Business-Boosting Lessons You Can Learn From J.C. Penney’s Rebranding Disaster

By: Dave Dee on: August 6th, 2013 6 Comments

Last week J.C. Penney Co. hired a new senior vice president of marketing. Debra Berman, formerly with Kraft Foods, was hired to win back customers and create more frequent sales. This is the latest in a plan by J.C. Penney’s CEO to reconnect with their customers and revitalize their struggling brand. Why are they struggling? Well, the former CEO tried to transform the store to attract a “younger” and “hipper” audience…and failed, amassing nearly a[…]


This Is Your Invitation To A “Profit Party.”

By: Darcy Juarez on: July 18th, 2013 4 Comments

Today I want to do something a little different. I want you to imagine that you are planning a special party at your house. What do you do to get ready? You do some deep cleaning and perhaps some touch-up painting. You plan the menu. You make your guest list. You create invitations and send them to that list. Depending on what the purpose of your party is, your list might be different. If it’s[…]


My Grandmother Made History. Here Are Three Lessons We All Can Learn From It…

By: Darcy Juarez on: May 31st, 2013 1 Comment

Last month, my 94 year old grandmother made history… While vacationing with my family in Grand Rapids, having virtually no symptoms other than what she described as a little heartburn, she had a heart attack. My family took her to the hospital where she refused to believe she was sick. Even after being told she’d had a heart attack, she refused to lie in bed and sat in a chair instead, saying, “I’m not sick.[…]


How To Make More Money On Memorial Day (Or Any Holiday)

By: Darcy Juarez on: May 24th, 2013 1 Comment

What are you doing for the holiday weekend? This weekend is Memorial Day weekend in the U.S. Swimming Pools open. Parades take place. People barbecue. Oh yeah, and there are summer sales. Memorial Day weekend is the biggest sales event time of year until November’s Black Friday and Cyber Monday. Last year, retailers for clothes, appliances and cars offered significant discounts and it looks to be the case this year too. Tying holidays to your[…]