Advertising

Get an “Unfair” Advantage Over The Competition With These 7 Event Strategies

By: Dan Kennedy on: April 9th, 2013 2 Comments

Over the past week, I spent three days conducting the first of only four live events I’ll do this year. Although I’ve considerably shrunk the number of events I do, I still consider there to be no substitute for getting people together in a room. Never underestimate the power of holding live events for your customers, clients and patients. You sacrifice a lot when you don’t get them in the same room with you. Years[…]

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Dwindling customers? How to make more money FAST

By: Dan Kennedy on: March 28th, 2013 12 Comments

A recent article about one of the world’s largest ferry boat systems says they are swiping money from one program to keep another program afloat. Why are they forced to do this? Increased  costs coupled with a dwindling customer base. A cry all too familiar to many businesses these days. Swiping money from Peter to pay Paul may keep them afloat – but only temporarily.  It’s a stop-gap method that eventually catches up to every[…]

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The Most Important Question You Should Ask When Advertising

By: Dan Kennedy on: February 26th, 2013 5 Comments

Over the weekend advertisers spent between $1.65 and $1.8 million for a 30-second commercial during the Oscars. That’s a lot to spend, however if the economics are right spending that much can really pay off for a business. Especially if their competitors aren’t willing or able to do the same. Years ago, I thought about building a multi-million dollar company like Nightingale-Conant. However, I learned through painful experience the impracticality of building a mail-order business[…]

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What Can Kim Kardashian Teach You About Marketing?

By: Darcy Juarez on: January 8th, 2013 5 Comments

Besides losing weight, one of the top New Year’s resolutions is to get organized. The great thing about getting organized is that sometimes in the midst of it you discover things you didn’t realize you had. The best organizers even know how to find hidden money. Take Kim Kardashian. Her former moniker was “Queen of the Closet Scene.” She got this “pre-fame” nickname after she began organizing celebrity closets for people such as Cindy Crawford,[…]

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Happy New Year: What I’ve Learned About Goal-Setting…

By: Dan Kennedy on: January 1st, 2013 No Comments

January is one of the times of year that goal-setting is promoted. People, especially people involved in business or entrepreneurial endeavors, seem to get the importance of goals and goal-setting. Yet every year, from talking to friends and associates and reading studies, a high percentage will fail to achieve their goals. There are, of course, all sorts of theories about why this occurs such as the “fear of success” and “fear of failure” arguments or[…]

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Young Entrepreneurs…How To Lay The Foundation Today For Your Children’s Business Success Tomorrow…

By: Darcy Juarez on: December 18th, 2012 2 Comments

One of my goals for 2013 is to see more people learn what direct response marketing is and how to get results with it. And while there are a whole lot of people that don’t know about it yet, one change I’d love to see is in teaching people about it at a younger age. This year, “Take our Daughters and Sons to Work Day” program will be celebrated Thursday, April 25, 2013. The day[…]

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How To Sell Better, Even If You Aren’t A Skilled Copywriter

By: Dan Kennedy on: December 11th, 2012

A recent encounter at Info-Summit reminded me of a powerful technique you can use to multiply your income… You can use this whether you are experienced or not, have skill or not, or know very little or a lot about your industry. In fact, even if you consider yourself an amateur copywriter, you can use this to out-perform an experienced pro. It’s a rare secret advantage far too few businesses use. It’s revealed in a story[…]

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How to guarantee victory in your advertising campaign…

By: Dave Dee on: November 6th, 2012 9 Comments

Today people head to the polls in the U.S.A. to decide who will be our next president. Over the past few days, candidates have displayed a mannerism that the most successful entrepreneurs use to chart their course to business victory. It’s something you’ll need if you intend to unseat your competition. Fight off feelings of being overwhelmed and eliminate chaos. And lead yourself and your business to the transformation, quality of life, wealth and victory[…]

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The One Simple Difference Between Top Income Earners And Everyone Else…

By: Dan Kennedy on: October 23rd, 2012 3 Comments

Recently, having trekked to four cities in four days on my book promotion tour for my new book No B.S. Guide to Trust-Based Marketing, I received a question. I was traveling with the sponsor team on a Lear jet, moving at the end of each day’s event to the next city. Everybody on the team knows I write books, newsletters, and other products as well as advertising copy for clients. So one asked what I[…]

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How To Make People Choose You When They Are Ready To Buy…

By: Dave Dee on: October 2nd, 2012 11 Comments

Last week a friend of mine’s husband had six hours of dental work. Deathly afraid of the dentist, he put his visit off so long that he needed a lot of work done. In fact, it took six years of poking and prodding the guy to finally get him to go. Now that might be a little on the long side of the buying cycle, but today I want you to think about when, why[…]

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