Advertising

Grumpy Old Man!

By: Mara Glazer on: February 9th, 2010 9 Comments

CJ Bronstrup won the OUTRAGEOUS Advertising Contest at the OUTRAGEOUS Academy and Workshop with his Grumpy Old Man videos. I thought you might like to see one of the videos he presented at the event so I inserted it below. Let me know what you think in the comments section. Enjoy! Grumpy Old Man! was last modified: January 11th, 2015 by Mara Glazer

READ MORE

Video Recap of the OUTRAGEOUS Academy and Workshop

By: Mara Glazer on: January 20th, 2010 15 Comments

At last weeks event, The OUTRAGEOUS Academy and Workshop, over 600 determined and driven entrepreneurs learned OUTRAGEOUS Advertising strategies that will help them to achieve OUTRAGEOUS results in their business. Set aside 8 minutes to watch the video below, and we will share with you a recap of everything you missed. To find out how you can get the UNEDITED recordings of day 1 of Bill Glazer’s OUTRAGEOUS Workshop plus the BIG 130 Page Manual[…]

READ MORE

Easy FTC Compliance Seminar-What You Need to Do, Step-by-Step

By: Mara Glazer on: December 8th, 2009 1 Comment

Are you concerned, confused, or frustrated with the Federal Trade Commission’s revised guidelines on testimonials and endorsements? There is no need to panic. The Information Marketing Association, which Dan Kennedy and Bill Glazer are involved with, is doing a FREE tele-seminar on the new FTC regulations, and this is NOT TO BE MISSED! Here is a summary of what will be covered on this call: * The exact details you need to look for when[…]

READ MORE

Direct Response Advertising Isn’t for the Weak

By: Dan Kennedy on: November 2nd, 2009 14 Comments

Direct response advertising and direct marketing requires Great Courage to be successful for several important reasons. First of all, you have, maybe, 5 seconds to grab attention, another 10, 20, 30 seconds at most to convince the person to read further, you have to suck ‘em in like a carnival barker promising a naked three-breasted woman snake charmer just inside the tent. Direct response advertising is not the time or place to be subtle or[…]

READ MORE

Entitlement vs. Initiative

By: Dan Kennedy on: October 5th, 2009 15 Comments

I have a particular philosophy about entitlement vs. initiative. This has always kept me oriented toward self-help; towards resourcefulness; towards responsibility, thus providing me with an exceptional level of control. (Imperfect, but exceptional.) I was in an Italian neighborhood recently. An old Cleveland neighborhood originally populated by Italian immigrants, still populated by a lot of first generation Italian immigrants as well as second generation families. Plus a slight homogenous mix of everything else. I walked[…]

READ MORE

Who Pays $600 for Jeans? Evidence of Mass Affluence

By: Dan Kennedy on: October 2nd, 2009 23 Comments

Historically, free standing inserts in daily newspapers tended to advertise discount tax preparation services, furniture sales, K-Mart, Wal-Mart, Payless Shoes, a chiropractor’s office, an auto repair shop. Recently, in a daily newspaper, I found a slick, full-color, 4-page insert for a ‘private lakefront community’ with a Jack Nicklaus golf course, homesites starting at $200,000.00, boat slips available. It wasn’t all that long ago, incidentally, that the symbol of affluence was a two car household. Now[…]

READ MORE

The 5 Elements of a Good Direct Response Ad

By: Bill Glazer on: September 28th, 2009 19 Comments

This is my quick checklist of ESSENTIAL Elements of a good direct response ad 1.) REASON FOR ADVERTISING other than your desire to get customers or sell something. BIG NEWS (other than announcing a new logo), BIG IDEA, a breakthrough solution to somebody’s problem. The biggest reason for advertising failure is advertising just because you need to advertise. 2.) ATTENTION-GETTING HEADLINE that telegraphs the news, the idea, the breakthrough…and”sells the ad.” The Headline’s first job[…]

READ MORE

Create Marketing Fireworks by SUCKERING ‘EM IN

By: Dan Kennedy on: September 25th, 2009 20 Comments

“SEX.” “OK, now that I have your attention, let me talk to you about financial planning.” This is an ad gambit as old as the hills. Call it whatever you like: lying, bait ‘n switch, trickery. You yell out one thing to grab attention, then switch to an entirely different subject once you have eyes and ears. Sometimes it works. More often it backfires because the people instantly feel cheated or conned, and either exit[…]

READ MORE

Bill Glazer Shares 7 Small Business Marketing Tips About Offers

By: Bill Glazer on: September 23rd, 2009 16 Comments

You should have one! Never, ever fail to make a specific offer or offers, and have a clear call to action. So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Most ends vaguely: here’s where we are, here are our hours, here’s our phone number. Build an appealing offer. Most are very unexciting, plain vanilla. A strong[…]

READ MORE

Pity the Foolish Small Business Owner

By: Dan Kennedy on: September 22nd, 2009 10 Comments

Any moron can make money with new media where only little folks play. But when the big, dumb, brand advertisers arrive – as they have in PPC advertising – the media cost skyrockets and that’s that. This should never be a sudden surprise – or a gradual one, either – to anybody with even small quantities of small business marketing knowledge, historical perspective and common sense. The Big Lesson is what immature, under-priced media giveth,[…]

READ MORE