Affluent

Pricing ‒ It’s More Flexible Than You Think

By: Dan Kennedy on: February 13th, 2016 6 Comments

Most small business owners operate in the dark when it comes to price. They guess at and ballpark what they should be charging. When it comes to research, that usually means taking a look at what the competition is asking and try to slightly undercut them. Cost analysis? That’s usually a panic move that results in reduced prices, which leads to smaller profit margins and jeopardizing the future. It’s time to shed some light on[…]

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