Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: July 23rd, 2016 12 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]


Grab Them By The Throat Using These Headline MUSTS!

By: Mike Stodola on: May 19th, 2016 1 Comment

The headline is the single most important part of any type of advertising you do.  Wether it’s a traditional print ad, like a postcard or sales letter, or the first sentence out of your mouth to a prospect in person or on a webinar or video sales letter (VSL).  When using Facebook or other pay-per-click media, a headline is practically all the real estate you get.  As we’ve said, ‘the headline is the ad, for[…]


7 Keys To Writing Killer Copy Quickly and Easily

By: Dave Dee on: May 17th, 2016 1 Comment

In business you must always seize the moment. Opportunities quickly arise, producing the need for quick, clean, effective copy. Which drives the need to kick out a killer sales letter at blinding speed. If you want to write copy at the fastest speed possible, then you must do more than sit down at the keyboard and hammer away. You need to have some kind of process and strategy in mind. And that’s why over the[…]


Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: April 23rd, 2016 6 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[…]


When Should You Go Long?

By: Dan Kennedy on: January 16th, 2016 12 Comments

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long-copy format across various media channels (direct mail, website, an email campaign) to market their products or services – but they have reservations. They understand and appreciate the importance of brevity, of being able to grab attention immediately and getting[…]


P.S. – the Powerhouse Message at the End of Every Letter

By: Dan Kennedy on: March 26th, 2015 5 Comments

We live in a society that suffers from Attention Deficit Disorder. People no longer simply watch TV and enjoy the show.  They are simultaneously on their laptops or tablets posting updates on Facebook, on their phones texting friends and tweeting, and probably doing ALL of this while driving, eating and reading the paper (on their kindle of course!) In other words, many have poor focusing skills and can’t concentrate on anything for more than a[…]


The #1 Skill That Will Create the MOST Value to Your Business…

By: Dave Dee on: February 7th, 2015 4 Comments

There is ONE skill that every business owner/entrepreneur needs to develop in order to create the most long term value for his or her business. And no, it isn’t accounting, technical know-how, or even the best way to use Social Media…  it’s actually much simpler:  COPYWRITING And if the basic notion of writing a sales letter sends shivers down your spine like fingernails scraping a blackboard – relax. You know your business better than anyone[…]


The Secret To Retaining Customers For Life Through Writing

By: Dan Kennedy on: December 20th, 2014 3 Comments

“To attract more customers.” That is the number one reason I hear from business owners and entrepreneurs about why they think they need to learn to write better. When asked, a few might give a different answer such as “I want to attract more media attention,” but the majority want to know how to attract more customers, clients, patients, followers, donors, etc. That is fine, and certainly a good motivation to learn how to write[…]


The #1 Thing Holding You Back From 7-Figures

By: Dan Kennedy on: October 31st, 2014 7 Comments

Personally, I’ve never liked it. But I realized early on, it was irrelevant whether I liked it or not. The question wasn’t, “Did I like it?” The real question was “How much money did I want to make and how much freedom did I want?” Kind of like dieting and exercise, the question isn’t “do you like to exercise and eat right?” No the real question is do you like the alternative if you don’t[…]


Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

By: Dan Kennedy on: October 22nd, 2014 4 Comments

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible. His success is a significant example of what can be generated when you build on your successes and strive to make your ads the best they can be. Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club. Book-of-the-Month Club, which offered a new book to members each[…]