What You Need To Know (And Understand) About Writing

By: Dan Kennedy on: August 8th, 2013 1 Comment

In June, I got to scratch off another bucket list item. I finished, printed, bound and shipped the mystery novel Win, Place, Or Die.   I earned a “with Dan S. Kennedy” writing credit underneath celebrated mystery writer Les Roberts’ name on the front cover. You may now buy your very own copy. It would be good if you did. It’s a good story and an entertaining read.  You’ll enjoy it. Of course, it’s not enough[…]


How To Get Your Products To Sell FAST

By: Darcy Juarez on: August 1st, 2013 5 Comments

Today I’m going to answer one of the most asked questions I get… “How do I get my products selling fast?” My answer: Put up landing pages and create sales funnels. Although only eight words long, this answer is sometimes a barrier for people. Technology stops them or they aren’t sure how I do it. So the real question that people want answered is… “How do I create marketing funnels and landing pages?” Not only[…]


Why Is Dan Kennedy Writing To You About A Plumber?

By: Dan Kennedy on: July 16th, 2013 7 Comments

One day a letter arrived in an envelope. Individually addressed to me, by name, with a live stamp not a meter imprint.  In the return address corner was the name of someone I knew. Not a friend. Not a neighbor. It was from a peer of mine, another professional speaker who also lived in Phoenix where I was living at the time. It does not matter the relationship, the important thing, I recognized the name[…]


Are You Treating This Important Sales Tool As Trivial?

By: Dan Kennedy on: June 16th, 2013 7 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]


What Tim Tebow Can Teach You About Marketing…

By: Dan Kennedy on: May 9th, 2013 17 Comments

Lately, the recently waived NFL quarterback Tim Tebow has the media discussing where his next job should be. He’s one of the most talked about players in the NFL. And whether you love him or hate him, you’ve probably talked about him too. What’s interesting is how this player who has shown less than spectacular results in his NFL career, is one of the most popular players, not only in the NFL, but perhaps in[…]


Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for[…]


Begging For Change To Millionaire In One Year. His Secret Revealed…

By: Darcy Juarez on: March 26th, 2013 1 Comment

He was abused and started drinking as a teenager. Ending up homeless, he begged on the streets for change in order to survive. Today Toronto Canada native Francis O’Dea is a multi-millionaire. O’Dea says, “One year I was broke, the next year I was a millionaire.” What is his secret? He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his[…]


Small Things That Provide BIG Impact

By: Dave Dee on: January 31st, 2013 No Comments

In this month’s issue of Success Magazine, best-selling author and keynote speaker Jason Dorsey says people fail because they set too big of goals. Not that you shouldn’t set big goals… Dorsey says, “Most people never reach their biggest goals because they can’t stick to them in the beginning.” He says the “all-important first 30 or 60 days” is when the “magic” happens. So what stops people from experiencing “the magic?” A major success obstacle[…]


Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]


Hunt “Whales” And Get Rich…

By: Dan Kennedy on: December 26th, 2012 10 Comments

January marks my 40th year in this business. I have sold myself as a consultant, a copywriter, a speaker. I’ve sold products through info-marketing.  You can see a pretty complete list by clicking here…and even find a number of my info-marketing products at 25% through the end of the year. I’ve sold my services and products in wildly prosperous times when customers were practically falling over themselves buying. And I’ve sold my services and products[…]