Hunt “Whales” And Get Rich…

By: Dan Kennedy on: December 26th, 2012 10 Comments

January marks my 40th year in this business. I have sold myself as a consultant, a copywriter, a speaker. I’ve sold products through info-marketing.  You can see a pretty complete list by clicking here…and even find a number of my info-marketing products at 25% through the end of the year. I’ve sold my services and products in wildly prosperous times when customers were practically falling over themselves buying. And I’ve sold my services and products[…]


Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013? I’m betting one of them is to make more money. Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before. Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges. Tax increases, regulatory fees and full-time jobs being converted[…]


How To Sell Better, Even If You Aren’t A Skilled Copywriter

By: Dan Kennedy on: December 11th, 2012

A recent encounter at Info-Summit reminded me of a powerful technique you can use to multiply your income… You can use this whether you are experienced or not, have skill or not, or know very little or a lot about your industry. In fact, even if you consider yourself an amateur copywriter, you can use this to out-perform an experienced pro. It’s a rare secret advantage far too few businesses use. It’s revealed in a story[…]


Four tips from Kris Kringle’s spreadsheet…

By: Dave Dee on: December 4th, 2012 6 Comments

At home in Atlanta, the holiday festivities are in high gear… From the great tree lighting in Lenox Square to concerts, events leading up to the Chick-fil-A Bowl, ice-skating, Santa appearances and shopping …it seems everyone is full steam ahead. Of course there’s a lot to do personally too—right? Present-shopping for family and friends, gift-wrapping, tree-trimming, holiday card writing and mailing, house-decorating, holiday meal-planning and making, cookie baking and on and on… There is a[…]


Fill This Gaping Hole In Your Persuasion Strategy Immediately…

By: Dan Kennedy on: November 20th, 2012 6 Comments

The beginning of this month during GKIC’s INFO-Summit, I had the opportunity to present insights on copywriting alongside ‘master of dark arts copywriting extraordinaire’ and fellow grizzled veteran of many wars, John Carlton. John worked with Sir Gary Halbert, Prince of Print, intimately, for many years, thus earning a Purple Heart and a grand collection of stories; most not suitable for public telling. Carlton is a renaissance man, rich with life experience and right up[…]


How to transform your life (and your bank account) with what you already know

By: Darcy Juarez on: November 8th, 2012 5 Comments

Yesterday I arrived in Nashville for what promises to be the best INFO-Summit GKIC has ever held. I know, I know. You’ve heard that before. But the reason why I say it with such confidence is I’ve never seen so many big hitters from the information marketing world in one place before. Picture bumping elbows with Rich Schefren, Alex Mandossian, Ali Brown, Dave VanHoose, Yanik Silver, Dave Dee and Vince Palko. Imagine having a conversation[…]


The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer…

By: Dan Kennedy on: May 18th, 2012 No Comments

As many of you know, I own a stable of Standardbred racehorses, and even drive myself in about 200 races a year. At my home track, Northfield Park, we race year-round, through rain, sleet, snow, sub-zero wind chills, brutal heat and humidity and torrential rains. People often ask if weather affects the racehorses. The answer is: not the good ones. The same can be said about good copywriters: no weather, mood, fatigue, temptation, distraction or[…]


7 questions that take you from mediocre to millions

By: Darcy Juarez on: May 17th, 2012 No Comments

The other day a friend told me about a place in Africa that tourists from all over the world spend thousands of dollars to travel to… Known as the flower route, once a year a dry, sandy desert area transforms into a blanket of beautiful, showy flowers stretching for hundreds of miles. Produced from seeds that lie dormant in the hot sand for one year, two years—or however long it takes until intense rain comes,[…]


Is your copy sluggish and apathetic? Eat a donut.

By: Dan Kennedy on: May 17th, 2012 2 Comments

If you’re currently writing copy for clients or if you plan to soon, then you’d be advised to pay attention to today’s message. And if you hire copywriters to write your marketing copy don’t go anywhere because you’re about to learn how to find the best copywriter for your business. Before I get to that, I’d like to talk briefly about the copywriter’s role. Starting with donuts… You see, seventy years ago doughnuts were promoted[…]


What Dr. Seuss teaches about Sales, Writing and Business

By: Dave Dee on: March 22nd, 2012 23 Comments

On March 2nd, people across the country honored the late Dr. Seuss on what’s known as Dr. Seuss Day. The best-selling children’s author of all time, Theodor Seuss Geisel, better known as “Dr. Seuss,” not only had a huge influence on children’s reading habits, but also on the way reading is taught. The impact of one of his most famous books, The Cat In The Hat was so revolutionary it created a new kind of[…]