The Unsung Causes Of Failure In Small Business

By: Darcy Juarez on: May 6th, 2014 5 Comments

I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler. Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. At one point in the book, Dan Kennedy discusses the Dr. Brinkley idea that impresses him the most. He says it’s impressive because it is very common to find entrepreneurs doing just the opposite. In fact, since the beginning of Dan’s[…]


Three Things That Create Breakthroughs & Quantum Leaps In Small Business

By: Dan Kennedy on: April 29th, 2014 1 Comment

To be clear, I am generally opposed to pioneering. My “oft-used chestnut” about pioneering is: pioneers return home full of arrows. I am greatly in favor of ‘creative borrowing’—the transfer of the proven from one place to an entirely different place, where it is as revolutionary as it may have been common in the place where I found it. However, often times I find business owners self-sabotage by adhering to commonplace mindsets. This comes from[…]


Kevin Bacon’s experiment that highlights what you lose when you fail to differentiate yourself.

By: Darcy Juarez on: April 24th, 2014 4 Comments

A few years ago, actor Kevin Bacon wanted to know what it would be like to not be famous. He commissioned a Hollywood make-up artist to make a prosthetic disguise that would make him unrecognizable to fans. Then he wore it to an L.A. shopping center well-known for spotting celebrities. He says in an interview in the Telegraph, “People didn’t bother me, but they also ignored me. No one was nice to me—they looked right[…]


8 Tips For Maximizing Referrals In Your Business Or Professional Practice

By: Darcy Juarez on: February 20th, 2014 1 Comment

In your February 2014 No B.S. Marketing Letter (available by clicking here for members, FREE Trial For Non-Members), I mentioned that my family couldn’t stop talking about how nice the people from Cambria (the producer of custom counter tops we ordered) were. While I was giving you an example of Outrageous Advertising, I think it’s important to note that my family and I don’t tend to talk about products or service that just meets our[…]


A Better Way To Win: 5 Entrepreneur Do-overs Inspired by the “Seahawk Experiment”

By: Dave Dee on: January 23rd, 2014 1 Comment

After 17 weeks of NFL regular-season games and three rounds of playoff games, the best teams have emerged for the Super Bowl—the Seattle Seahawks being one of them. And I can’t help but wonder if their success has to do with the experiment that’s been taking place. You see Seahawks Head Coach Pete Carroll is doing things a bit differently. Inspired by a previous failing, being fired in 1999 as head coach for the New[…]


8 Ways To Make Your Product Or Service Stand Out From The Competition

By: Darcy Juarez on: January 16th, 2014 8 Comments

It turned the worst and last, little no-name hotel in Las Vegas into one of the largest and most successful hotels on the strip. And it’s one of my favorite Dan Kennedy marketing stories (as related in Dan Kennedy’s Magnetic Marketing program.) You see the owner didn’t have a tremendous amount of money to do advertising at the time so he couldn’t compete with the larger hotels that used billboards, television and full page ads[…]


Three Ways To Show Up Like No One Else

By: Darcy Juarez on: November 12th, 2013 5 Comments

This past weekend at Info-SUMMIT, marketers’ extraordinaire Jimmy Vee and Travis Miller walked on stage in matching three piece suits with pink bow ties. (Check it out…click here) There was no question that they stood out and made a memorable impression. As marketers, getting attention…standing out…making a lasting impression…are all things we must strive to do. In fact, that was a common theme throughout the weekend—how to grab eyeballs in an ever-increasing distraction ridden world.[…]


The Most Powerful Way To Improve Your Marketing…

By: Dave Dee on: November 7th, 2013 1 Comment

“I think stories are extremely important…I’ve made a good living with (them) for decades.”—Dan Kennedy Tomorrow I’ll be interviewing Dan Kennedy to get some of his best material out of him as part of a very special event—celebrating Dan’s 40th Anniversary in Info-Marketing. (If you’d like to be a part of this spectacular evening—and listen in on the stories, see the “Best of Dan” video, and all the other fun stuff, you can be a[…]


What This Crazy World Series Can Teach You About Becoming An Instant Hit

By: Darcy Juarez on: October 29th, 2013 3 Comments

This past weekend the “water cooler” talk has hit a record high for the World Series. Even if your team didn’t make it to the World Series this year, (my Cubs didn’t,) my guess is you’ve at least heard something about the crazy endings to games 3 & 4.  You might have even been curious enough about what you heard to find a replay of the “first walk-off interference play” that lead the Cardinals to[…]


How Rich Schefren Generates Millions From Every Free Report—And How You Can Too

By: Darcy Juarez on: October 8th, 2013 3 Comments

In 1994, he left his career at the prestigious Arthur Anderson firm to help rescue his family’s failing clothing business. His strategy was to turn it into a “unique destination.”  It worked.  He attracted patrons such as Madonna, Prince, and Eric Clapton and, in the process, increased revenue from $1.5 million dollars to $6.5 million in three years. Next he invested $7500 to create a hypnosis center which he expanded to multiple locations, generating over[…]