Creativity

Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean. But one thing is certain, the shutdown will be temporary. The government will soon be back doing what it does for better or for worse. However there is no debate about what that would mean should a “shutdown” occur in your business.[…]

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Five Quick Marketing Strategies From One of the Worlds Top Marketers

By: Dan Kennedy on: August 13th, 2013 7 Comments

We sure waste a lot of time, energy and money in our society. For example, we try to help people who simply are not ready to be helped. Sales managers frequently invest the majority of their energy trying to help the worst salespeople they’ve got, who, in truth, are doing nothing to help themselves, when they should be helping their top peak performers do even better. Just as an example, when somebody asks for my[…]

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What You Need To Know (And Understand) About Writing

By: Dan Kennedy on: August 8th, 2013 1 Comment

In June, I got to scratch off another bucket list item. I finished, printed, bound and shipped the mystery novel Win, Place, Or Die.   I earned a “with Dan S. Kennedy” writing credit underneath celebrated mystery writer Les Roberts’ name on the front cover. You may now buy your very own copy. It would be good if you did. It’s a good story and an entertaining read.  You’ll enjoy it. Of course, it’s not enough[…]

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Why Is Dan Kennedy Writing To You About A Plumber?

By: Dan Kennedy on: July 16th, 2013 7 Comments

One day a letter arrived in an envelope. Individually addressed to me, by name, with a live stamp not a meter imprint.  In the return address corner was the name of someone I knew. Not a friend. Not a neighbor. It was from a peer of mine, another professional speaker who also lived in Phoenix where I was living at the time. It does not matter the relationship, the important thing, I recognized the name[…]

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One Magic Word That Will Bring You Better, More Lucrative Clients

By: Dave Dee on: June 20th, 2013 7 Comments

“I’m an author!” I will never forget the day How To Turn Your Passion Into Profits was published I was finally able to say it. That one magic word “author” brought me a great deal of pride and better yet it was an instant authority builder that let me skyrocket my consulting fees to $9,000 a day!!! And I know it will bring you the same feeling. Because I know I’m not alone when it[…]

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The Surprising Answer To “How Long Should It Take To Write A Book?”

By: Dan Kennedy on: June 18th, 2013 12 Comments

Being a published author is a very powerful thing. In many peoples’ “perception”, it directly translates to expert status. Even people who never bother to read your articles or book will attribute enhanced status to you because you’ve been published. If you’ve been following me, this isn’t news to you. You’ve heard me say repeatedly that you should write a book. Being able to add the title of “author” to your credentials can increase your[…]

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How To Make More Money On Memorial Day (Or Any Holiday)

By: Darcy Juarez on: May 24th, 2013 1 Comment

What are you doing for the holiday weekend? This weekend is Memorial Day weekend in the U.S. Swimming Pools open. Parades take place. People barbecue. Oh yeah, and there are summer sales. Memorial Day weekend is the biggest sales event time of year until November’s Black Friday and Cyber Monday. Last year, retailers for clothes, appliances and cars offered significant discounts and it looks to be the case this year too. Tying holidays to your[…]

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How To Build Your Own “Million Dollar Rolodex”

By: Dan Kennedy on: January 24th, 2013 4 Comments

This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%. If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club. Another complaint that comes from the unsuccessful is that success or wealth[…]

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What Can Kim Kardashian Teach You About Marketing?

By: Darcy Juarez on: January 8th, 2013 5 Comments

Besides losing weight, one of the top New Year’s resolutions is to get organized. The great thing about getting organized is that sometimes in the midst of it you discover things you didn’t realize you had. The best organizers even know how to find hidden money. Take Kim Kardashian. Her former moniker was “Queen of the Closet Scene.” She got this “pre-fame” nickname after she began organizing celebrity closets for people such as Cindy Crawford,[…]

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Happy New Year: What I’ve Learned About Goal-Setting…

By: Dan Kennedy on: January 1st, 2013 No Comments

January is one of the times of year that goal-setting is promoted. People, especially people involved in business or entrepreneurial endeavors, seem to get the importance of goals and goal-setting. Yet every year, from talking to friends and associates and reading studies, a high percentage will fail to achieve their goals. There are, of course, all sorts of theories about why this occurs such as the “fear of success” and “fear of failure” arguments or[…]

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