Creativity

Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]

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Hunt “Whales” And Get Rich…

By: Dan Kennedy on: December 26th, 2012 10 Comments

January marks my 40th year in this business. I have sold myself as a consultant, a copywriter, a speaker. I’ve sold products through info-marketing.  You can see a pretty complete list by clicking here…and even find a number of my info-marketing products at 25% through the end of the year. I’ve sold my services and products in wildly prosperous times when customers were practically falling over themselves buying. And I’ve sold my services and products[…]

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So You Want to Write a Book?

By: Kristen Moeller on: March 9th, 2010 14 Comments

If the answer is yes, allegedly you are among eighty percent of the population. But how many of those eighty percent do you think actually write one? I have heard varying reports but based on human nature, my guess would be … not that many. Then of course, of that eighty percent, there are people at various points of the writing process. Some may never even begin—they will swear they want to and it will[…]

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Unique Selling Proposition vs Dumb Slogans

By: Dan Kennedy on: October 6th, 2009 26 Comments

I was reading an extensive survey to measure the impact of advertising slogans. Among the slogans and advertising tag lines for 22 of the biggest U.S. advertisers, only 6 were recognized by more than 10% of the consumers surveyed. In other words, not even 1 out of 10 consumers could correctly identify 90% of the slogans. 16 of the 22 advertisers had slogans no one knew – each spending more than 100-million dollars a year[…]

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Who Pays $600 for Jeans? Evidence of Mass Affluence

By: Dan Kennedy on: October 2nd, 2009 23 Comments

Historically, free standing inserts in daily newspapers tended to advertise discount tax preparation services, furniture sales, K-Mart, Wal-Mart, Payless Shoes, a chiropractor’s office, an auto repair shop. Recently, in a daily newspaper, I found a slick, full-color, 4-page insert for a ‘private lakefront community’ with a Jack Nicklaus golf course, homesites starting at $200,000.00, boat slips available. It wasn’t all that long ago, incidentally, that the symbol of affluence was a two car household. Now[…]

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How To Rob People Legally and Leave ‘Em With a Smile on Their Faces

By: Dan Kennedy on: September 18th, 2009 10 Comments

A past issue of the Sunday New York Times included this article, headlined: IS THIS CREAM WORTH $500.00? Although I’m sure it was not the reporter’s purpose she prepared a marvelous marketing tutorial. What’s in a name? The company behind Deep Repair Facial Serum, Z. Bigatti, “a name that might conjure images of Milanese scientists…” – the owner, feet firmly planted in St. Paul, Minnesota, says his business partner just made the name up, because[…]

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Creative Thinking for Small Business Owners

By: Dan Kennedy on: June 9th, 2009 9 Comments

Entrepreneurs and marketers are constantly challenged to be creative. But creativity as it is commonly thought of and practiced is sin not virtue, because it is slow and ponderous; because it begins with a blank slate. One of the most profitably creative entrepreneurs of all time, Walt Disney, said “… .stop talking and begin doing.” To be profitable in the real world, creativity must be fast, decisive, practical, implementable and implemented. There’s little room for[…]

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