Direct Response Marketing

Are There Holes In Your Bucket That Leak Profit?

By: Dan Kennedy on: August 5th, 2016 2 Comments

In my 40+ years in this business I’ve found something that never ceases to amaze me. People are more than willing to throw lots of money at new, unproven tactics when instead they would be better served spending the relatively small amount of time it’d take to fix the holes in their process that are leaking profits. Usually directly into their competitors’ wallets. Below I’m going to reveal the six areas I’ve found where you[…]

READ MORE

More Frequent Hot Spells Headed To Your Business Using These 3 Steps

By: Dave Dee on: August 3rd, 2016 1 Comment

Man, it’s been a hot summer! During this most recent heat wave, I read in Time Magazine that, “Meteorologists say heat waves like this one hit the northern hemisphere every year—even if they do not typically cover such a broad area—but in the coming decades Americans should expect stronger and more frequent hot spells.” Now, I’ll take a pass on the excessive heat in the summer, but when it comes to business…I prefer it HOT.[…]

READ MORE

Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

By: Dan Kennedy on: May 14th, 2016 11 Comments

Truth is…there are many more I wish I’d known sooner than the three secrets I discuss here. But in the limited space I have, there is no way to summarize them all. I do my best to start using secrets as soon as I discover them, and to pass them along through my speaking and writing. I deal with these and other powerful discoveries in detail and in depth in places like my Wealth Attraction.[…]

READ MORE

Three Things Between You And Success

By: Mike Stodola on: May 3rd, 2016 3 Comments

Having a successful small business isn’t easy for most. There’s a lot of bad information out there telling you to do things that quite frankly don’t work. You always have more stuff to do than there is time in the day. And worst of all, you’re not sure where the best place to is to spend the time and money you do have.   BUT…being successful in business IS easy when you have three things[…]

READ MORE

Five Things To Heat Up Your Spring Profits

By: Dave Dee on: April 14th, 2016 4 Comments

Ah spring! For most GKIC people, spring can never come soon enough. While listening to a recent weather forecast they mentioned spring was off to a warm start in some places even though “winter” storms continued to linger in others, I couldn’t help but think about the similarity to business forecasts. Some businesses are off to a great start. Their spring looks to be profitable and right on target with their goals. Some are still[…]

READ MORE

The 10 Commandments for Writing Effective Headlines

By: Dan Kennedy on: March 26th, 2016 10 Comments

The headline is the single most important element for any kind of advertising you might do. This includes but is not limited to newspaper ads or flyers, magazine ads, sales or lead generation letters, postcards, online messages, web content and banner ads. The headline is the ad for your ad. It forces your prospect to read the rest of what you have to say. No matter how good your body copy may be, if your[…]

READ MORE

The Leap Year – 29 Reasons Not to Miss SuperConference 2016

By: Dave Dee on: February 29th, 2016 No Comments

1. The quickest path to growth is collaboration. Don’t miss out on an opportunity to grow your business with the leaders of commerce. Meet and network with the top business minds and entrepreneurs in the world. 2. Rick Harrison, star of the hit show “Pawn Stars” will be taking the stage to reveal how to leverage the power of marketing and brand to drive real results and real revenue. Every serious business owner needs to[…]

READ MORE

When Should You Go Long?

By: Dan Kennedy on: January 16th, 2016 12 Comments

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long-copy format across various media channels (direct mail, website, an email campaign) to market their products or services – but they have reservations. They understand and appreciate the importance of brevity, of being able to grab attention immediately and getting[…]

READ MORE

The Power Of The Right Message

By: Dan Kennedy on: December 3rd, 2015 8 Comments

Genius is sometimes defined as the ability to make the complex simple. Certainly, “marketing” is a complex subject; so complex, it’s very difficult for many business people to ever get a handle on it. Its complexity is intimidating. After years in “marketing,” I’ve finally found a definition that reflects the genius of simplicity. MARKETING is simply making the right presentation of the right message to the right people. With that simple definition as a guide,[…]

READ MORE

Six Social Media Marketing Principles That You Must Use

By: Kim Walsh-Phillips on: October 12th, 2015 8 Comments

There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do). Facebook, Twitter, LinkedIn, Pinterest and others are all great media for you to use to market your product or service.  While they may not ALL apply to you, I guarantee at least one is an oil well waiting to be tapped and if you don’t[…]

READ MORE