Direct Response Marketing

How To Get Other Peoples’ Customers

By: Dan Kennedy on: August 12th, 2015 9 Comments

I just released a special report that contains the strategy to creating THE biggest advantages you can have in your business over your competition. It’s all about attracting your ideal new customer, client or patient and THE thing you need to do, which incidentally, most people mistakenly believe the opposite, in order to get them coming to you in droves. Below is an excerpt but you can get the entire special report and accompanying videos[…]

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Dan Kennedy Up Close and Personal

By: Dan Kennedy on: August 6th, 2015 10 Comments

“The Big Ugly Surprise that Cost Me Nearly Everything… How I Rose From the Ashes and You Can Too.”   Now that you’ve heard what Dan’s had to say about the power of “The <SOURCE CODE>” principles in his life, click here to catch up on any episodes you may have missed.   P.S–  Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to[…]

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The demise of direct mail – strictly a grand illusion

By: Dan Kennedy on: July 30th, 2015 1 Comment

“The reports of my death have been greatly exaggerated.” Mark Twain Mark Twain was addressing his critics who were spreading rumors that he had passed away. In fact, Twain was very much alive and his popularity with readers was peaking. Twain also could have been talking about direct mail marketing, that tried-and-true form of advertising that’s been around for over 100 years and still going strong. The fact is direct mail is hardly dead. It[…]

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The Art Of The Sale Is An Emotional Experience.

By: Dan Kennedy on: July 17th, 2015 4 Comments

What is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention. You have to know what that ultimate offer is and then build everything backwards to support that. Before we identify what the ultimate offer may be for your[…]

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Want to Increase Your Success Rate and Your Revenue? Take Time to Study Your Customers.

By: Dan Kennedy on: July 3rd, 2015 3 Comments

I know this may seem obvious. But I’m surprised how some small business owners just don’t do their homework and drop the ball on this one. I’ve been in the marketing business for better than 40+ years now. And in my opinion getting to know your prospect is a critical part of success. I’d go so far as to say that it is the number one secret to creating, writing and executing a successful promotion.[…]

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Are Sales Numbers Dropping? Here’s a Sure-Fire Cure.

By: Dan Kennedy on: June 26th, 2015 2 Comments

When I first started in business I developed an important mantra to follow: make saleable things and sell them. I can’t tell you how happy I am to have gotten this revelation early in life. Without it, I most certainly would have struggled to survive, let alone grow my business. What’s one of the biggest problems that stop businesses from growing quickly? It’s a failure to focus on making sales. It’s not uncommon to find[…]

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Make Sure Your Audience Stays Tuned In

By: Dan Kennedy on: June 19th, 2015 1 Comment

How to Hold Their Attention During a One-To-Many Presentation When speaking to a group, whether in-person or through various media outlets such as on a DVD, a webinar, infomercial, etc. you need to very early on establish why each viewer or listener should stay tuned in. Face it. There’s a lot of competition out there. They can decide to check messages or get the latest scores on their smart phones, change the channel, hit the[…]

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Key Ingredients for Successful Direct Response Copy

By: Dan Kennedy on: May 29th, 2015 2 Comments

I’ve often been asked how I can justify charging $18,800 a day as a marketing consultant or up to $100,000 to write a sales letter, ad campaign, video script, etc. That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell. Now you may wonder if I’m really 20 times better than a copywriter who charges $5,000 to write a sales letter, ad campaign, video script,[…]

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Say Farewell Forever to Cold Calling

By: Dan Kennedy on: May 1st, 2015 2 Comments

Three Proven Methods to Attracting a Steady Stream of Desirable Customers It’s been over 40 years since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing – and a lot less to do with chasing after prospects. Whether you are just getting[…]

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Time-Sensitive Spending Triggers

By: Dan Kennedy on: April 17th, 2015 2 Comments

Life Events That Flush Out Whales Into the Open Waters No matter what business you may be in, there are ways to identify potential whales through behavior patterns. Once you are able to figure out what these benchmarks or patterns may be, you can rely on direct, targeted marketing to reach them. There are time-sensitive stimulants that trigger a regular-size fish to grow into a whale. This person may not have been a whale just[…]

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