Direct Response Marketing

Building Funnels Can Help Increase Sales

By: Dan Kennedy on: April 15th, 2015 3 Comments

How many times has this happened to your business? You successfully pull someone in with your marketing. They mull over the offer. But they leave without buying. You know the feeling. Don’t lose sleep over this because EVERY business, without exception, goes through this. And it doesn’t matter what you’re selling: mutual funds, the latest personal doohickies or snowshoes. Even when you get them all the way to the shopping cart, they leave. According to[…]


Ten Marketing Rules To Live (or Die) By…Part 1

By: Dan Kennedy on: April 7th, 2015 5 Comments

The No B.S. Rules…as published in Dan Kennedy’s No B.S. Direct Marketing. “I’ll lay the foundation first (a radical idea, itself!)  Please copy these and post them somewhere you’ll see them often until you get them memorized.  Do so will keep you on track, save you a lot of money, and dramatically improve your marketing. From now on, EVERY ad you run, every flyer you distribute, every postcard or letter you mail, every website or[…]


A Triple Threat Package from GKIC to Help Small Businesses Grow and Prosper with Referrals

By: Dan Kennedy on: March 27th, 2015 No Comments

Sign Up by Midnight Monday and Learn How to Generate an Endless Flow of Qualified Customers The Ultimate No B.S. Referral Machine is the featured product for the GKIC weekend web deal. This is a tested and proven system designed to attract and maintain a steady stream of referrals to your business. Recorded on 4 CDs and 4 DVDs, it’s an intensive process broken down with a corresponding transcript. This training program is divided into[…]


Turn On the Money-Making Switch for Your Business

By: Dan Kennedy on: March 21st, 2015 1 Comment

What got you to the 5-figure, and possibly even the 6-figure level, won’t work when it comes to achieving a 7-figure income. It’s really very simple. The rules are DIFFERENT when it comes to running a 7-figure business. Old methods and familiar ways of doing things no longer apply. You need to think in radical terms and master a whole new set of techniques and tactics to break that lofty 7-figure barrier. 10 Important Lessons[…]


Four Steps To Creating A List Building Machine

By: Dave Dee on: March 15th, 2015 7 Comments

“I need help building my list!” This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with. This is a great thing for two reasons…first off it tells us you understand the value of a list.  Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.) It’s one of Mikes favorite[…]


Why Should I Stay Tuned In?

By: Dan Kennedy on: March 5th, 2015 1 Comment

How to Hold Their Attention During a One-To-Many Presentation When speaking to a group, whether in-person or through various media outlets such as on a DVD, a webinar, infomercial, etc. you need to very early on establish why each viewer or listener should stay tuned in. Face it. There’s a lot of competition out there. They can decide to check messages or get the latest scores on their smart phones, change the channel, and hit[…]


The Art Of The Sale Is An Emotional Experience

By: Dave Dee on: March 5th, 2015 1 Comment

What is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention. You have to know what that ultimate offer is and then build everything backwards to support that. Before we identify what the ultimate offer may be for your[…]


Three Steps To Never Prospect Again

By: Dan Kennedy on: March 4th, 2015 4 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in business for thirty years… believe[…]


Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

By: Dan Kennedy on: January 2nd, 2015 3 Comments

“A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.”—Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author When I heard Earl make this statement, a light bulb went off for me. What I got from it was that you do not necessarily need either genius or persistence to enjoy a few prosperous years.[…]


Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

By: Dan Kennedy on: December 27th, 2014 4 Comments

There they are. Business owners, marketers, and salespeople huffing, puffing, straining and struggling to convey their marketing message… …to convince a prospect of the virtues of their product or service, while an entire army of more persuasive, more instantly believable salespeople eager to do the heavy lifting for them are willing to do it for free. But they keep these people locked away and out of sight. How dumb is that? Who are these slam-dunk[…]