Direct Response Marketing

A Horribly Neglected Ad Strategy That Still Gets The BEST Results

By: Dave Dee on: July 29th, 2014 3 Comments

Recently, my good friend Frank Kern told me he ran the single most successful test he has done in 15 years.  Here’s how the test came about… Frank analyzed an ad that was responsible for growing a tiny company into a BIG company by generating some three million leads (from that ONE ad)… It was also the inspiration for ads created by David Ogilvy, one of the most sought after advertising executives of all time.[…]


A Big Persuasion Secret You Can Learn From Hanging Out With Kids

By: Dave Dee on: July 24th, 2014 4 Comments

One of my favorite traditions is spending one on one time individually with each of my kids. Whether it’s taking my son to a major league baseball game or taking my daughter to the theater to watch a Broadway show, I love spending time alone with each of them and being truly present when we are together. Years ago, it wasn’t that way. I still spent one on one time with each of my kids,[…]


10 Customer-Getting, Money Making Rules Small Business Owners Should Live By

By: Dan Kennedy on: July 23rd, 2014 5 Comments

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on[…]


Three Ways Your List Can Teach You How To Yield A Better Response

By: Dave Dee on: July 22nd, 2014 1 Comment

When he started out, he had no idea he was going into marketing. An English major, he thought he was going to be an editor or a writer or something. But when he applied for this little publishing company that published newsletters and books, that type of job wasn’t available. So he took a job with in-house list management instead. That was 33 years ago. In less than a decade that “little company” did over[…]


Top Three Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 6 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline. While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most. Before I do that thought I want to reiterate something you’ve probably heard before AND[…]


Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

By: Dave Dee on: July 19th, 2014 10 Comments

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight. About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It[…]


The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results. In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line. The winner receives thousands of dollars in cash[…]


How can Planning A Vacation Help You Create A More Profitable Business?

By: Dave Dee on: June 19th, 2014 4 Comments

I hope you are enjoying your summer. If you are like a lot of people I know, you are excited that school’s out and you’ve got big plans for a fun-filled summer. You might even have a vacation planned that you’re counting down the days until you leave. The funny thing is that often people give a great deal more thought to planning their vacations than they do to mapping out long-term success for their[…]


How To Multiply Customers At Blinding Speed

By: Dave Dee on: June 7th, 2014 No Comments

When I was growing up, my mother would attend Tupperware or Stanley Home Products parties. Well-known companies such as Mary Kay Cosmetics and Pampered Chef still use party-plan selling today very much the same way as in the 1960’s when my mother attended them. The beauty of this method is that the sales agent leverages the hostess’s family, friends and neighbors list. Invitations are often delivered via phone or personal contact. They encourage guests to[…]


5 Product Launch Tips From The Product Launch Master Jeff Walker

By: Darcy Juarez on: June 6th, 2014 3 Comments

Right before we had Jeff Walker, the creator of the Product Launch Formula, speak at the GKIC Info-Summit a few years back Jeff was gracious enough to share some of his best strategies with our members.  As I re-listened to this recently I realized how true these exact strategies still were today. The creator of the Product Launch Formula, Jeff is considered THE guy to go to when you want to launch a product or[…]