Direct Response Marketing

One Simple Exercise That Can Help Turn You Into A Top Marketer

By: Darcy Juarez on: June 1st, 2014 5 Comments

Recently I read an interview with multi-millionaire Mark Ford, a master copywriter and marketer and co-founder of American Writer & Artists Inc (AWAI) and creator of Early To Rise. In the interview, he talks about how his first really successful sales letter that he wrote affected him financially. When he wrote it, his yearly income was $70,000. The next year his income leaped to around $350,000 and to his recollection, the following year was when[…]


Five Ways To Get More Referrals

By: Dave Dee on: May 29th, 2014 1 Comment

On Tuesday, Darcy told you about the leak in your business that is causing you to lose customers (and money) without you even realizing it. (If you missed it, you can read Is Your Business Leaking Profits? here.) A popular response to this is: “Why aren’t I getting referrals?” The short answer is that you are most likely using networking strategies or salesman techniques that just don’t work. This is completely understandable. It’s what we[…]


Is Your Business Leaking Profits?

By: Darcy Juarez on: May 27th, 2014 3 Comments

Drrrrrip…Drrrrrip…Drrrrrip… Drip, drip, drip! My friend first noticed her leak one day during a heavy rain storm. It appeared in the first floor ceiling of her two-story home. The next day she called a roofing company who sure enough found some damage to her roof. But after replacing the roof, the leak returned. Several return visits from the roofing company, an engineer survey, two holes cut in her ceiling and wall, several plumber visits and[…]


What Business Owners Don’t Know About Price…..

By: Dan Kennedy on: May 17th, 2014 19 Comments

…would fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; no clothing store would exist but Wal-Mart.  One of my favorite stories has to do with a client in the business of[…]


Four Reasons Why Some People Have Better Money Luck

By: Dan Kennedy on: May 8th, 2014 4 Comments

May 20, 2014 is “Be a Millionaire Day.” Observed worldwide, it is a day for everyone to think and dream about what it would be like to be a millionaire. If you are not yet a millionaire, you may at some point have looked at a really wealthy person and wondered, “How did he or she get so lucky?” I know I have. Before I was making a lot of money I’d sometimes look at[…]


Four Ways To Get People To Like, Know, Trust…And Buy From You

By: Darcy Juarez on: April 17th, 2014 3 Comments

“People buy people.” These three words have stuck with me… Since I first heard them from Nick Nanton, the nation’s leading expert of Personal Branding. During our 2014 Super Conference, Nick reiterated what you most likely have heard before–that people buy from people they like, know and trust. In today’s world it has never been truer. Our social culture has changed whom we admire, what we buy and how we make decisions about purchasing. For[…]


The Hidden Secret To Higher Profits No One Talks About

By: Dave Dee on: April 3rd, 2014 6 Comments

I call it the “hidden secret.” Why? Because no one wants to talk about it….not even the gurus. I revealed what it was last Saturday at Super Conference. Here’s the thing… It does not matter what product or service you offer in the marketplace. It does not matter if you sell offline or online or using a hybrid of both. If you want to build a herd that will stay loyal to you… If you[…]


The top 7 marketing mistakes that could cause your business to fail…

By: Dave Dee on: April 2nd, 2014 5 Comments

In my opinion, most of the statistics and reasons stated about why businesses fail are wrong. Poor financial control, lack of capital, poor leadership, poor location, and poor economy are common reasons cited for business failure. Statistics usually benchmark business failure on whether they are still in business and how long they operated before closing.  However, struggling to survive or performing below an owner’s expectations also constitutes failure of some sort. While there can be[…]


Dan Kennedy Warns: You can no longer afford to do this

By: Darcy Juarez on: March 31st, 2014 5 Comments

In case you didn’t know, each year at SuperConference Dan Kennedy gives a talk on his trend predictions. It’s uncanny how he seems to really nail what is happening and going to happen in the marketplace. Each year, people come back and say, “I wish I would have listened to Dan.” A few years back Dan Kennedy spoke on the Super Powers of Price Elasticity and that’s been worth ten’s of thousands in the right[…]


The Technique Used Throughout History That Gives Your Business Tremendous Advantage

By: Darcy Juarez on: March 6th, 2014 1 Comment

This weekend you have a free opportunity to grow your business. Dave Dee is presenting a free live webinar broadcast that will reveal the secrets for attracting a flood of your ideal clients in 60 days or less using Magnetic Marketing. (You can scoop up one of the few remaining spots by going to .) I believe you’ll take advantage of this. Why? Because the fact you are reading this tells me you are the[…]