Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.) It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention. However, to really grow your business, you have to be able to translate that feeling[…]READ MORE
In my opinion, most of the statistics and reasons stated about why businesses fail are wrong. Poor financial control, lack of capital, poor leadership, poor location, and poor economy are common reasons cited for business failure. Statistics usually benchmark business failure on whether they are still in business and how long they operated before closing. However, struggling to survive or performing below an owner’s expectations also constitutes failure of some sort. While there can be[…]READ MORE
VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients” VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur” VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them” VIDEO #4 “How To Find Your Ideal Customer Part Two…Get In Their Head” Magnetic Marketing Event Bonus Videos was last modified: December 8th, 2015 by Dave DeeREAD MORE
An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’ One of the easiest ways to do this is to look at what everyone is talking about. According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith. Yahoo reported that the top obsessions[…]READ MORE
In business, there are 7 critical areas of marketing every business must have in place. Think of it as your “Wheel of Marketing.” And in order to have your business run smoother, be less stressful, less time-consuming and excel faster, you must have all the spokes in place and balanced. We determined the spokes of our “Wheel of Marketing” from working with Dan Kennedy and our millionaire and multi-millionaire entrepreneur GKIC members. Through our members[…]READ MORE
This time next year you can be celebrating the fact that you’ve achieved your biggest goals of the year… Or… if you don’t plan right, you can be vowing that you will not do the same thing and that next year will be different. To avoid spending next New Year’s Eve wishing you’d achieved more, here are five things you can do to get ready for 2014. 1) Make a list of big goals you[…]READ MORE
I confess, when I first started marketing on the Internet, I wasn’t making much money there. Maybe around $500 a year. But once I learned how to successfully use online marketing, I quickly took that to $500 a week and then even to $500 a day…and you can too. Even better, the fact that you read and follow GKIC and are likely already marketing your business with offline media means that when you integrate your[…]READ MORE
Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean. But one thing is certain, the shutdown will be temporary. The government will soon be back doing what it does for better or for worse. However there is no debate about what that would mean should a “shutdown” occur in your business.[…]READ MORE
The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.” The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]READ MORE
There are Three Internet Marketing Truths You Should Know To Make Money Online:
First, there are marketing and selling principles valid with every media including all online media.
Two, there is an ENORMOUS AMOUNT OF B.S. about online floated about and popularized by people who do not understand the essential principles and IDEAS they speak of as if facts – these “online is unique,” new metrics, online only folks are just the same as the Amish, except they have iPads instead of horses and buggies; they live in their own little world.
Three, there is a constructive, productive way to think about the internet and online media. It is not a new god to be worshiped. It’s not a wizardly magic wand. But it does provide a portfolio of legitimate opportunities.READ MORE