Events

What Dan Kennedy Calls THE Number One Most Important Personal Skill

By: Dave Dee on: July 10th, 2014 3 Comments

Recently I heard a story about a concert promoter who was very knowledgeable about booking venues. He could book coliseums, huge fairs, festivals, and clubs—the type of venues that the average person would find difficult, if not impossible securing. Having the venue in hand, he would go out and book talented and entertaining artists to perform. He even found a way to get the event in front of a lot of people, generating interest from[…]

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5 Tips For Selling More Of Your Product or Service Using Stories

By: Dave Dee on: July 8th, 2014 2 Comments

“If you can’t tell it, you can’t sell it.” So says Peter Guber. Guber is Founder and CEO of Mandalay Entertainment, a business dynamo that spans movies, TV, sports entertainment and digital media. And I agree! Guber’s hit films include Batman, Soul Surfer, and Rain Man. He also owns the NBA Golden State Warriors franchise and is co-owner of the Los Angeles Dodgers. He also appears on TV as the weekly entertainment and media analyst[…]

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Dan Kennedy on the 4th of July

By: Dan Kennedy on: July 4th, 2014 22 Comments

I have a few thoughts, germane to what we are supposed to be celebrating on July 4th. Judge Napolitano: “The reverence we once held for privacy – and private rights with it – is virtually gone.” This is the sea change in America that will, at some point, be most regretted. We once closed our drapes. On Memorial Day, some nitwit actress, famous but not known to me, tweeted that, at 10 A.M., she had[…]

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Five Ways To Get “Unstuck”

By: Darcy Juarez on: June 28th, 2014 5 Comments

In my mentoring and coaching work at Fast Implementation Bootcamp and Peak Performers, I get the chance to peek into the lives and businesses of our GKIC members. These members aspire to more in life, but often are somewhat at a loss on how exactly to get there. It is easy, no matter what your chosen field is, that as time passes a bit of a rut begins to form. As you become more invested[…]

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How Do You Figure Out What Information To Sell?

By: Dan Kennedy on: June 26th, 2014 7 Comments

I’ve spent over 40 years as a serial entrepreneur and encourager of other entrepreneurs. I think all persons should be in business for themselves—at the very least working after-hours from their day job. I also believe that every entrepreneur should look at expanding their business by adding info-marketing. I know of no other business that can provide a similar type of income and security. Never before has it been as easy, fast and inexpensive to[…]

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What Actually Drives Success?

By: Dan Kennedy on: June 10th, 2014 6 Comments

On April 22, Peter Guber was interviewed on Fox Financial’s After The Bell show. Peter, you know, is the author of Tell To Win, an entertainment industry expert, movie producer and mogul, and a sports entrepreneur – his group owns the L.A. Dodgers (MLB) and the Golden State Warriors (NBA). He is speaking at the GKIC Info-Summit* this year, and I believe he is an Absolute Must-See & Hear Speaker. He knows what he’s doing,[…]

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Dan Kennedy Warns: You can no longer afford to do this

By: Darcy Juarez on: March 31st, 2014 5 Comments

In case you didn’t know, each year at SuperConference Dan Kennedy gives a talk on his trend predictions. It’s uncanny how he seems to really nail what is happening and going to happen in the marketplace. Each year, people come back and say, “I wish I would have listened to Dan.” A few years back Dan Kennedy spoke on the Super Powers of Price Elasticity and that’s been worth ten’s of thousands in the right[…]

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Are You Making This Professional Practice Advertising Mistake?

By: Darcy Juarez on: February 11th, 2014 4 Comments

Selfie Olympics. Have you heard of this? It surfaced in January when the impending 2014 Winter Olympics and the “selfie” trend of taking a photo of yourself, inspired a new social media trend. A competition called “Selfie Olympics”, people are competing with each other to see who can post the most outrageous “selfie” online. Why are selfies such a big trend? Professor Cary Cooper at Lancaster University says, “Selfies are a modern day form of[…]

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A Better Way To Win: 5 Entrepreneur Do-overs Inspired by the “Seahawk Experiment”

By: Dave Dee on: January 23rd, 2014 1 Comment

After 17 weeks of NFL regular-season games and three rounds of playoff games, the best teams have emerged for the Super Bowl—the Seattle Seahawks being one of them. And I can’t help but wonder if their success has to do with the experiment that’s been taking place. You see Seahawks Head Coach Pete Carroll is doing things a bit differently. Inspired by a previous failing, being fired in 1999 as head coach for the New[…]

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The Most Powerful Marketing Force Available. Are You Using It?

By: Dan Kennedy on: January 9th, 2014 6 Comments

An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’ One of the easiest ways to do this is to look at what everyone is talking about. According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith. Yahoo reported that the top obsessions[…]

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