Internet Marketing

Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: July 23rd, 2016 13 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]

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Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: April 23rd, 2016 6 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[…]

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Six Social Media Marketing Principles That You Must Use

By: Kim Walsh-Phillips on: October 12th, 2015 8 Comments

There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do). Facebook, Twitter, LinkedIn, Pinterest and others are all great media for you to use to market your product or service.  While they may not ALL apply to you, I guarantee at least one is an oil well waiting to be tapped and if you don’t[…]

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One-Size-Fits-All Won’t Work for Websites

By: Wil Beyers on: September 27th, 2015 5 Comments

When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them. This type of engagement is essential if you want to grow your business. And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is[…]

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Key Ingredients for Successful Direct Response Copy

By: Dan Kennedy on: May 29th, 2015 2 Comments

I’ve often been asked how I can justify charging $18,800 a day as a marketing consultant or up to $100,000 to write a sales letter, ad campaign, video script, etc. That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell. Now you may wonder if I’m really 20 times better than a copywriter who charges $5,000 to write a sales letter, ad campaign, video script,[…]

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One-Size-Fits-All Won’t Work for Websites

By: Dan Kennedy on: May 15th, 2015 No Comments

When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them. This type of engagement is essential if you want to grow your business. And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is[…]

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Four Steps To Creating A List Building Machine

By: Dave Dee on: March 15th, 2015 7 Comments

“I need help building my list!” This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with. This is a great thing for two reasons…first off it tells us you understand the value of a list.  Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.) It’s one of Mikes favorite[…]

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Three Steps To Never Prospect Again

By: Dan Kennedy on: March 4th, 2015 4 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in business for thirty years… believe[…]

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The five types of sales funnels you need to create “income at will”

By: Dan Kennedy on: January 23rd, 2015 4 Comments

A few months ago, a business with a list well over a hundred thousand strong launched a campaign that was a total bust. Their list is highly targeted. They did a lot of research and spent a good deal of time creating an avatar of their ideal client. Their demographic is one where there is disposable income waiting to be snatched up. Their open rate and click-through rate was high. The copy was good and[…]

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Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 2 Comments

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are[…]

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