Internet Marketing

Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer. He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended. He made the point that we[…]


“I’ve Fallen And I Can’t Get Up…”

By: Dan Kennedy on: September 21st, 2014 10 Comments

“I’ve fallen and I can’t get up!” You probably recognize this popular catch phrase from the television commercial for Life Alert… or perhaps from the comedic punchlines that have become a part of pop culture as a result. In fact, it’s probably one of the most recognized slogans of all time. The original commercial for Life Alert, a personal medical-alert system, showed an elderly woman who had fallen. The woman pushes a button on the[…]


Five Stealth Persuasion Secrets That’ll Get Your Prospects To Buy From You

By: Dave Dee on: August 2nd, 2014 4 Comments

While interviewing Founder and CEO of Mandalay Entertainment Peter Guber the other day, I asked him about his new book and why he wrote it. His answer revealed an important point as to why anyone who wants to be more successful should create an information product—whether it’s writing a book, creating a webinar or recording something on audio. He said that writing a book (i.e. creating an information product) is another means of advancing the[…]


A Horribly Neglected Ad Strategy That Still Gets The BEST Results

By: Dave Dee on: July 29th, 2014 3 Comments

Recently, my good friend Frank Kern told me he ran the single most successful test he has done in 15 years.  Here’s how the test came about… Frank analyzed an ad that was responsible for growing a tiny company into a BIG company by generating some three million leads (from that ONE ad)… It was also the inspiration for ads created by David Ogilvy, one of the most sought after advertising executives of all time.[…]


Top Three Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 6 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline. While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most. Before I do that thought I want to reiterate something you’ve probably heard before AND[…]


Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

By: Dave Dee on: July 19th, 2014 10 Comments

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight. About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It[…]


The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results. In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line. The winner receives thousands of dollars in cash[…]


The Most Powerful Form of Security…It’s Available To You Right Now.

By: Darcy Juarez on: July 6th, 2014 3 Comments

Lately, I’ve noticed this weird thing.  Every place I go, I hear American recording artist John Mayer singing one of his songs. At Starbucks—he’s singing “Love Song For No One.” Having dinner in a restaurant and there he is singing “Your Body Is A Wonderland.” Walking through the grocery store, “Daughters” comes on. Out shopping and suddenly “Waiting For The World To Change” fills up the mall. In the doctor’s office and “Say” is softly[…]


5 Product Launch Tips From The Product Launch Master Jeff Walker

By: Darcy Juarez on: June 6th, 2014 3 Comments

Right before we had Jeff Walker, the creator of the Product Launch Formula, speak at the GKIC Info-Summit a few years back Jeff was gracious enough to share some of his best strategies with our members.  As I re-listened to this recently I realized how true these exact strategies still were today. The creator of the Product Launch Formula, Jeff is considered THE guy to go to when you want to launch a product or[…]


The Unsung Causes Of Failure In Small Business

By: Darcy Juarez on: May 6th, 2014 5 Comments

I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler. Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. At one point in the book, Dan Kennedy discusses the Dr. Brinkley idea that impresses him the most. He says it’s impressive because it is very common to find entrepreneurs doing just the opposite. In fact, since the beginning of Dan’s[…]