Internet Marketing

Get Your Marketing Ready For Those Most Likely To Vote YES

By: Dave Dee on: October 16th, 2012 6 Comments

Last week I read a funny cartoon about the election … “The Brilliant Mind of Edison Lee” cartoon shows Orville Edison running for the White House. An assistant tells him he has a call from Mr. Jones from the industrial polluters association. Edison takes the call and says, “Bob, for a small campaign contribution we’ll see to it that the EPA leaves polluters alone when we take office.” Edison hangs up the phone and his[…]


How To Cook Up More Sales Williams-Sonoma Style…

By: Dave Dee on: September 6th, 2012 9 Comments

What better way to end the summer than with a cookout…and a sale! This past weekend in addition to the backyard barbecues and pool closing parties, retail stores were in full force with Labor Day sales. Among them, U.S. gourmet cookware store Williams-Sonoma was offering some good deals…but even more impressive was their check-out procedure. The sales person at the cash register was taking customers through a series of questions, all designed to create more[…]


Discover How Others Will Buy A Product From You That They Create!

By: Darcy Juarez on: August 28th, 2012 4 Comments

Jeff’s big secret is to do a “Seed Launch”. This works whether you have a list or don’t have a list, and whether you have a product idea or not. It costs very little to do because all you really need is a free conference line, a way for people to opt-in, and a way to send emails.


Eight Simple Tips That Make A Big Difference With This “Retro” Marketing Idea…

By: Darcy Juarez on: August 21st, 2012 3 Comments

The other day a piece of mail with a stamp featuring a once very important business tool caught my eye… The stamp, which featured a typewriter (remember those?) is one in a new series of commemorative stamps that focus on designers of Machine Age products, a style that emerged during the Depression. The “Machine Age style” attracted customers with its futuristic materials such as aluminum, chrome and Bakelite (one of the first plastics made from[…]


What You Can Learn From The Artist Wyland About How To Create Your Business Masterpiece

By: Dave Dee on: August 16th, 2012 3 Comments

The other day an article about the artist Wyland got me thinking about how one becomes a master of something… If you’re not familiar with Wyland, he created the “Whaling Walls.”  The Whaling Walls is a series of 100 large outdoor murals featuring images of life-size whales and other sea life.  The murals sprung from Wyland’s dream of sharing his love of marine life with 100 communities around the world. His goal was to bring[…]


The Vince Lombardi Principle Needed To Profit That Even Seasoned Businesses Neglect

By: Dave Dee on: August 7th, 2012 2 Comments

In 1959, Vince Lombardi (1913-1970) took over as head coach of the Green Bay Packers. The team was coming off the worst record in their team history, winning only one game the entire season. To make matters worse, the team hadn’t had a winning season in 11 years. At his first team meeting, Lombardi looked the players in the eye and said, “I have never been on a losing team, gentlemen and I don’t intend[…]


Subject Line: How to turn your inner “Peter Parker” into a super hero…

By: Dave Dee on: July 9th, 2012 No Comments

The fascination with super heroes and action heroes and all the super hero and action hero movies this summer started me thinking… Who would win in a business battle? Super heroes or Action heroes? Super heroes like you see in The Amazing Spider-Man 3D and The Avengers use their special powers to win their battles… Spiderman bitten by a genetically-modified spider uses his spider-like abilities to save people and fight evil. Thor has physical powers[…]


No fireworks needed: 5 tips to make sure your next event is packed full

By: Darcy Juarez on: July 3rd, 2012 3 Comments

With tomorrow being the 4th of July, a lot of competing events are happening here in Chicago… One of the events is the annual Naperville Ribfest which brings sixteen of the nation’s best rib vendors together in a head-to-head competition to win the favor of judges and festival goers. The vendors have rib samplers (among other things) that you can purchase to try their sauce. In addition to ribs,  regular festival-type food such as kettle[…]


Making Money From Hangovers, Zombies & Surprises

By: Dave Dee on: June 28th, 2012 2 Comments

In Las Vegas, anesthesiologist Jason Burke has people pay him to treat their hangovers. His business, Hangover Heaven, administers a special concoction of vitamins, medications and amino acids to hangover victims at his “office,” a luxury bus. Customers book appointments and get picked up all along the Las Vegas strip and ride in the bus while receiving their treatment.  Then they relax on board in a plush “recovery lounge”. Run for Your Lives, is a[…]


3 Ways to Quickly Double Your Mailing List

By: Brian Horn on: July 6th, 2011 14 Comments

While most of us are aware that “the money is in the list,” we also know that it can be very difficult to get that list in the first place. Struggling to get that first dozen or so sign ups is one frustration many small business owners encounter, but one which is even more common is the dreaded sign up plateau. This refers to the time in your campaign when you’ve been stuck at the[…]