3 Ways to Get the Most Out of SuperConference

By: blog user on: April 20th, 2016 2 Comments

First, a confession. I’m not an employee of GKIC. And nobody at GKIC asked me to write this article. I actually offered to write this article myself, partially out of selfish reasons. You see, I’ll be attending the upcoming SuperConference in Jacksonville next month as a sponsor with a couple of my employees. My thinking is, if I can contribute to the success of the conference and help attendees get more out of it, I’ll[…]


The Leap Year – 29 Reasons Not to Miss SuperConference 2016

By: Dave Dee on: February 29th, 2016 No Comments

1. The quickest path to growth is collaboration. Don’t miss out on an opportunity to grow your business with the leaders of commerce. Meet and network with the top business minds and entrepreneurs in the world. 2. Rick Harrison, star of the hit show “Pawn Stars” will be taking the stage to reveal how to leverage the power of marketing and brand to drive real results and real revenue. Every serious business owner needs to[…]


Hand Drawn Sketch That’s Worth Ten’s of Thousands…To You!

By: Dave Dee on: January 14th, 2016 4 Comments

While I’m certainly not artist in the traditional sense, I have created masterpieces that have brought in ten’s and even hundreds of thousands of dollars.  The more important thing is, the masterpiece I’m about to share, can be worth ten’s (or hundreds in the right hands) of thousands to you as well!  This little sketch is something I call “The Ultimate Marketing Machine”.  Let me ‘splain. While it may not look like much at first[…]



By: Dan Kennedy on: December 16th, 2015 4 Comments

Santa Claus is, remarkably, a public domain character. Never has so valuable a piece of intellectual property or celebrity been royalty-free. Most of the time, most people see things, but most never see them as opportunity. Opportunistic Thinking is not a part of most peoples’ mindset. Starbucks may exist because Howard took his Opportunistic Thinking with him on vacation to Europe. Most people just come home with postcards. Most marketers see Santa Claus every 9[…]


The Power Of The Right Message

By: Dan Kennedy on: December 3rd, 2015 8 Comments

Genius is sometimes defined as the ability to make the complex simple. Certainly, “marketing” is a complex subject; so complex, it’s very difficult for many business people to ever get a handle on it. Its complexity is intimidating. After years in “marketing,” I’ve finally found a definition that reflects the genius of simplicity. MARKETING is simply making the right presentation of the right message to the right people. With that simple definition as a guide,[…]


Why “the Shrug” Matters To Your Business

By: Dan Kennedy on: December 1st, 2015 1 Comment

I’ve recently I bemoaned a trend taking place all across society today… a sorry state of affairs afflicting enterprises great and small. I called it “The Shrug”. “The Shrug” is when a multi-million dollar NFL receiver drops a perfectly thrown ball in a crucial 3rd down situation… resulting in turning the ball over to the opposition with potentially season-ending consequences. Yet all the receiver can do is “shrug.” No grief. No anger. No self-recriminations at[…]


The Fallacy That Holds You Back

By: Dave Dee on: November 14th, 2015 6 Comments

I’ve heard it said dozens of times by dozens of “Guru’s” and it’s complete and utter crap.  They say it to try and be motivating, but in reality they are damaging one person after the next, and instead of helping you to make more money, the only one lining their pockets are them.  Well I’m here not only to expose the lie, but also to show you the truth…and while the lie may sound good[…]


Why Should I Do Business With You?

By: Dan Kennedy on: October 15th, 2015 6 Comments

What’s in a slogan?  Not much apparently Recently I came across an extensive survey, by brand consultancy Emergence, done way back in 2003.  It measured the effectiveness of advertising slogans among 22 of the nations largest marketers that spend more than 100 million a year on ads.  Only six were recognized by more than 10% of the consumers surveyed. By the way, 10% isn’t exactly something to write home about! Funny enough Circuit City, Kmart[…]


How To Sell More When You Have Nothing Left To Sell

By: Dan Kennedy on: August 5th, 2015 5 Comments

I’ve often said “a buyer is a buyer is a buyer.” What I mean is that once a person proves their willingness, and ability, to buy a product or service, they are the MOST likely prospects to purchase more of that product or service. The woman who owns fifty pairs of shoes is certainly a better prospect for a 51st pair than the woman who owns none. BUT…many times you’ll find that you run out[…]


Give Your Business This “Special Advantage”

By: Dan Kennedy on: June 10th, 2015 1 Comment

Below is Gary Halbert’s verbiage, to give credit where credit’s due. It is profound. The way Gary explains it in a seminar is: if I offer to set you up in the fast food biz, with a hamburger joint, and you can have any one special advantage you want, what’ll it be?  A clown, special sauce, great burgers, a big ad budget?   He says he’ll take “a starving crowd.” The proof of this is true[…]