Persuasion Strategies

Three Ways to Nail Your Presentation’s BIG IDEA

By: Dan Kennedy on: March 19th, 2016 1 Comment

If you do one-to-many selling… either from the platform, via webinar, or in any other forum… you absolutely need to nail down this key point: Your presentation MUST center around one BIG IDEA. There are multiple excellent reasons for this, not the least of which is that it ensures clarity on your own part when designing the presentation as to what core message you want to convey. But an equally important benefit to having a[…]


Sell more by knowing your prospects deepest thoughts, desires and fears.

By: Dave Dee on: January 14th, 2015 2 Comments

“Find out all you can about your prospects before you call on them: their general living conditions, wealth, profession, hobbies, friends, and so on. Every hour spent in this kind of research will help you impress your prospect.” –David Ogilvy Because getting to know your prospect is a critical part of your marketing. In fact, I’d go so far to say that is the number one secret to writing a successful promotion. When you know[…]