referrals

The Critical Relationship Between Testimonials and Referrals

By: Dan Kennedy on: March 29th, 2016 No Comments

Tomorrow you have an opportunity to join me and discover exactly how you can control, collect, influence AND effectively use the highest form of social proof, the testimonial, in your business. Click here now to join me! Until then here’s what you discover when you watch the video above: Why referrals are the most believable kind of proof – even more so than a direct demonstration. How having existing testimonials makes it even more likely[…]

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Disney’s Shock-and-Awe Referral Secrets

By: Dan Kennedy on: March 24th, 2016 No Comments

  Here’s what you discover when you watch this video: Why going all out on a “welcome to the family” thank you message can produce HUGE returns over the long term. The critical importance of constantly nurturing your most passionate champions – far too many businesses take these folks for granted and it’s a huge mistake. How to turn the “expense” of customer appreciation into a wealth-and-business building strategic asset you can rely on for[…]

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The Powerful Benefits of Referrals You Probably Didn’t Even Know Existed

By: Dan Kennedy on: March 22nd, 2016 2 Comments

  In this short video (under six minutes), you’ll discover: Why it’s so easy (and dangerous) to assume that a referral is an automatic slam-dunk sale. The hidden benefits of referrals based on how they influence your CURRENT customers. How the disappearing middle class makes maximizing referrals even MORE critical to your business. The reason why price elasticity goes hand in hand with referrals… and how taking advantage of that fact can put serious cash[…]

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Happy St. Pat’s Day from Dan Kennedy

By: Dan Kennedy on: March 17th, 2016 2 Comments

As you know, there is the legend of St. Patrick driving the snakes out of Ireland, and I have a few things to say today about snakes. It’s a land of mystery, Ireland, what with the wee people up to all their mischief and some good, thunder being leprechauns bowling in the sky, angels lookin’ after us, haunted castles, and the like. The Emerald Isle is a magical place. Romantic, poetic, lyrical. Business isn’t. Leprechauns[…]

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Newest Book Just Released

By: Dan Kennedy on: March 15th, 2016 2 Comments

Why not 2X, 3X or 4X your business’ customers, clients or patients this year without more external advertising or marketing and proliferate expense? There is a science of Internal Marketing, presented in my newest book, NO B.S. GUIDE TO MAXIUM REFERRALS AND CUSTOMER RETENTION, co-authored with Shaun Buck of NewsletterPro.com. Most settle for whatever retention and referrals they get or feel entitled to by excellent quality or service but are poorly rewarded or make random,[…]

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Why Don’t My Customers Refer Me Automatically?

By: Dan Kennedy on: November 6th, 2015 1 Comment

You’re considered a nice guy or gal. You got kids, a mortgage, a car note ‒ pretty much like everyone else. You do a good job, at least in your mind. Your customers all seem satisfied. So you’re probably wondering how come your customers don’t just automatically refer you to family and friends. There are two very broad reasons for this. First of all, almost nothing happens automatically except for bad things. Think about that[…]

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Why Don’t My Customers Refer Me Automatically?

By: Dan Kennedy on: September 6th, 2015 6 Comments

You’re considered a nice guy or gal. You got kids, a mortgage, a car note ‒ pretty much like everyone else. You do a good job, at least in your mind. Your customers all seem satisfied. So you’re probably wondering how come your customers don’t just automatically refer you to family and friends. There are two very broad reasons for this. First of all, almost nothing happens automatically except for bad things. Think about that[…]

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