Sales Tips & Techniques

How To Double Your Sales…

By: Dave Dee on: November 21st, 2013 No Comments

Time for another “Mind-Reading Moment” from your friendly neighborhood Psychic Salesman on how you can close more sales. When it comes to CLOSING THE DEAL as a salesperson, I’m wagering the following challenges come to mind: You’re sick and tired of rejection… Clients don’t return your calls as often as you’d like… You can’t get appointments with decisions makers… You dread the thought of making even one more cold call… There’s a gnawing pain in[…]


Five Things You Can Learn From Olympians About Winning In Your Market

By: Darcy Juarez on: November 19th, 2013 4 Comments

Have you noticed all the commercials with Olympic athletes lately? With the February 2014 Winter Olympics approaching, commercials featuring Sochi-destined athletes  have ramped up. But you might have noticed that, even though there are a lot of extremely talented Olympian athletes, most of them are never mentioned. The ads pretty much only feature gold medalists. Why? Because people like to be associated with people and things that are number one, so winners tend to get[…]


Three Ways To Show Up Like No One Else

By: Darcy Juarez on: November 12th, 2013 5 Comments

This past weekend at Info-SUMMIT, marketers’ extraordinaire Jimmy Vee and Travis Miller walked on stage in matching three piece suits with pink bow ties. (Check it out…click here) There was no question that they stood out and made a memorable impression. As marketers, getting attention…standing out…making a lasting impression…are all things we must strive to do. In fact, that was a common theme throughout the weekend—how to grab eyeballs in an ever-increasing distraction ridden world.[…]


Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean. But one thing is certain, the shutdown will be temporary. The government will soon be back doing what it does for better or for worse. However there is no debate about what that would mean should a “shutdown” occur in your business.[…]


3 ½ Business-Boosting Lessons You Can Learn From J.C. Penney’s Rebranding Disaster

By: Dave Dee on: August 6th, 2013 6 Comments

Last week J.C. Penney Co. hired a new senior vice president of marketing. Debra Berman, formerly with Kraft Foods, was hired to win back customers and create more frequent sales. This is the latest in a plan by J.C. Penney’s CEO to reconnect with their customers and revitalize their struggling brand. Why are they struggling? Well, the former CEO tried to transform the store to attract a “younger” and “hipper” audience…and failed, amassing nearly a[…]


Are You Treating This Important Sales Tool As Trivial?

By: Dan Kennedy on: June 16th, 2013 7 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]


Six Strategies To Stop Online Visitors From Abandoning Your Website

By: Dave Dee on: June 11th, 2013 7 Comments

The other day I overheard a story all too familiar… A businessman was complaining that he’d spent thousands of dollars on his website, yet only 1% to 2% of prospects were actually responding. Understandably the man wanted to know how to reach the other 98%. It’s a pretty common problem… Yet many business owners don’t even know they are “losing” 98% of the visitors to their site. But here’s the thing. It doesn’t have to[…]


Make More Money FASTER By Quickly Fixing Your “Good Problems”

By: Dave Dee on: May 28th, 2013 1 Comment

The other day a GKIC member contacted me to see if I could do some copywriting for him. He was getting a lot of traffic to his website…BUT it wasn’t converting and he wanted to know why and how to fix it. As I don’t do copywriting for clients, I quickly referred him to a copywriter I knew would be able to help him. But I couldn’t stop thinking about the problem he was having.[…]


Can Barbra Streisand And Seth Rogen Turn You Into An Electrifying Salesperson?

By: Dave Dee on: May 16th, 2013 2 Comments

Have you seen the movie “The Guilt Trip”? It’s the one starring Barbra Streisand and Seth Rogen where Rogen plays the inventor son who takes his nagging mother on a cross country trip while he tries to sell his invention. Rogen’s character, Andy, has invented this cleaner which is so safe you can get it on your skin, in your eyes, even drink it and it won’t hurt you. It took him five years to[…]


Three Ways To Grow Your Business…Effortlessly

By: Darcy Juarez on: May 14th, 2013 6 Comments

“What’s your fascination advantage?” That’s the big question around the office these days… You see, attendees at SuperConference were offered the opportunity to take the first science-based personality brand measurement test that measures your “fascination advantage.” The benefit of taking the test was to learn how you could use what comes naturally to you more effectively…and effortlessly grow your business. Those of us who took it received a report which shows how our personality is[…]