Small Business Marketing Tips

Five Mistakes To Avoid If You Want To Be a High-Paid Coach or Consultant

By: Dan Kennedy on: October 25th, 2014 3 Comments

One of the top ways I know to leverage your time and replace a lot of manual labor so you can often double (or more) your business income is by adding consulting or coaching. Personally, I’ve made extraordinary profits by consulting. And I’ve taught hundreds of others to do the same. As an example, consider Dr. Tom Orent. In 1997, Tom found his dental practice, career and even his home in jeopardy. He put himself[…]

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Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

By: Dan Kennedy on: October 23rd, 2014 2 Comments

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on[…]

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Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

By: Dan Kennedy on: October 22nd, 2014 4 Comments

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible. His success is a significant example of what can be generated when you build on your successes and strive to make your ads the best they can be. Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club. Book-of-the-Month Club, which offered a new book to members each[…]

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Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer. He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended. He made the point that we[…]

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Three Things I’ve Learned About How To Fire Up Your Internal Motivation

By: Dave Dee on: October 14th, 2014 2 Comments

I remember the day so well… I was working at Magic Masters selling magic tricks. Magic Masters is located in the hotel lobby of the Hilton in downtown Atlanta.  That particular day there was barely anyone in the hotel. Which meant no one was coming over.  Which meant I had limited opportunity to sell people magic tricks. I was frustrated and angry about being in debt, not making any money, and working at a dead end[…]

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How To Build An Empire When You Don’t Have Time, Money, Or Ideas

By: Dave Dee on: October 9th, 2014 7 Comments

“If opportunity doesn’t knock, build a door.”—Milton Berle What stops you from creating the income and life you want? Time… Money… Ideas…? A recent article in Southwest Magazine talks about how actor and Emmy Award-winning host and producer of the classic PBS children’s show Reading Rainbow, LeVar Burton, got what he wanted after being told “no” multiple times. In 2009 when the network cancelled his Reading Rainbow show, Burton didn’t give up his idea. He[…]

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Programming for Success

By: Lee Milteer on: September 23rd, 2014 4 Comments

Over the years I’ve had many people ask me about being best friends with Dan Kennedy. They want to know what the common denominator is that makes us friends. The truth is we are both very introspective. We enjoy analyzing what makes things work and why things don’t work.   Dan and I strongly believe that the quality of your mindset and beliefs determine how successful you will become in the entrepreneurial world. If you don’t have a good[…]

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The Five Most Reliable Sales Strategies I know

By: Dan Kennedy on: September 13th, 2014 11 Comments

Selling is largely a science, meaning that doing precisely the same presentation x-number of times will predictably produce y-number of results.  There are proven, fundamental formulas for selling.  When you go into a “persuasion situation” of ANY kind, it is just plain dumb to “wing it”.  If you haven’t made a study of selling strategies and sales formulas, you should.  Here are five of the most reliable sales strategies I know: 1. BIG Guarantee –[…]

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One of the biggest money-making super-powers

By: Dan Kennedy on: August 24th, 2014 1 Comment

Dan Kennedy here. I wanted to let you know that I just did a special call with Dave Dee about something vitally important… You see ever since I spent the other day with you, the questions I’ve been receiving have made it abundantly clear to me that there is a critical piece of information missing. It concerns one of the biggest money-making super-powers you’ll ever learn. Because once you “get it,” you’ll make a major[…]

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10 Customer-Getting, Money Making Rules Small Business Owners Should Live By

By: Dan Kennedy on: July 23rd, 2014 5 Comments

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on[…]

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