In my mentoring and coaching work at Fast Implementation Bootcamp and Peak Performers, I get the chance to peek into the lives and businesses of our GKIC members. These members aspire to more in life, but often are somewhat at a loss on how exactly to get there. It is easy, no matter what your chosen field is, that as time passes a bit of a rut begins to form.
As you become more invested in your field and your reputation builds, it is not uncommon for that rut to become deeper and deeper. This may happen because you are set in your ways or because you’ve become more valuable in your field and so you’re not sure how to shift in a different direction.
Or maybe you are just working really hard and spinning your wheels so much you’ve dug a rut that you can’t get out of on your own.
As the rut gets deeper, many people will stay stuck. But here’s the thing. You don’t have to stay stuck. Here are 5 ways to move out of your rut…
1) Go back to the basics. A great model to follow for this idea is sports teams. When they get in a rut, their coaches drill them on the basics such as fielding grounders or working on tackling and blocking.
Go back to the fundamentals of your business. Review why you do what you do. Evaluate your USP (Unique Selling Proposition), target audience and the media you are using to spread your marketing message. Use core marketing strategies such as the ones in Magnetic Marketing. By going back to the basics, you’ll often find ways to refine and improve upon your original plan.
2) Don’t go it alone. When it comes to GKIC-style marketing, it’s not something you see everyone doing. It can be hard to get the strategy just right or a marketing sequence tweaked to deliver the stellar results you know it can. And because it’s not necessarily “plug and play,” sometimes you need help. Don’t spin your wheels for weeks, months or even years trying to figure it out on your own. Whether it’s getting to a local chapter meeting to work with one of our certified No B.S. business advisors, attending a Fast Implementation Bootcamp, or working with one of our Dan Kennedy trained advisors in our mentoring coaching group, you have access to people who can help you move forward.
3) Look at what others are doing OUTSIDE of your industry. The drive-thru window at fast food restaurants did not originate from within their own industry. In fact, the first business to have a drive -thru option was a bank. By looking outside their industry restaurants were able to revolutionize the way that they do business.
4) Find stories that inspire you. Zig Ziglar said, “People often say motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.”
Attend a conference such as Fast Implementation BootCamp, Info-SUMMIT, or SuperConference. Watch a video, hop on a Google Hangout or watch a live video broadcast. TED talks, reading and so on can also re-inspire and re-energize you while providing a source of information that, when acted upon, can get you unstuck.
5) Talk to someone who motivates you. Make sure you spend your time around people who inspire and motivate you. Mentors and coaches can not only inspire, but help keep you accountable. Plus they will help you identify your roadblocks and help you create a plan to move forward quickly.
Whatever you do, don’t stay stuck. Create a vision of what you want, make a plan to get there and then utilize these tools and resources to get yourself out of the rut you’re in.
P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.