Practical Solutions

By: Dan Kennedy on: May 13th, 2011 3 Comments

For years I had a cartoon up in my office showing a bunch of guys struggling mightily to carry on their shoulders this huge wooden boat – full of wheels.

The entire time I was at the racetrack as a kid, everybody shoveled the manure from the stalls into big plastic tubs with handles, hoisted and carried them the length of the barn to the big manure wagons outside, then had to lift them up over the sides of the wagon to dump them – about 50 pounds to near shoulder height. Finally, today, they put ramps on the wagons and we use wheelbarrows. Well, why do practical solutions prove so elusive to so many?

No matter how smart you are, when whatever you do becomes routine, and you develop both ingrained belief systems and habits of thought and behavior about it, when you become emotionally invested in “your way”, when you do the same things in the same order the same way day after day, you develop SCOTOMA: essentially, inability to see anything but what you expect to see.

It’s why it’s so hard to proofread and spot typographical errors in your own work that you’ve labored over for hours or days; your eyes now see what’s supposed to be there; they actually see wrong as right!

It’s simplistic to say that working insulated in a business makes you stupid. I don’t think your I.Q. actually goes down. But your ability to apply it to the too-familiar situation does.

Are there cures? No. No cures. But effective treatments, yes. Like: not doing the same job or business or sport for more than a decade. Enough’s enough. Move on. Like: getting out of the business and day-to-day routine at least once a month, to go somewhere enlightening or inspiring or mentally challenging – like coaching/mastermind meetings. To bring in “fresh eyes” however you can, often. To read, a lot. To ask yourself a lot of questions. To catch yourself clinging to something just because it’s your way. To have somebody who can call you on your b.s., challenge your thinking, play devil’s advocate – with some credibility.

There’s a soothing balm too, and it doesn’t come in a jar either. It is simply remembering that we are ALL frequently Stooges

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    Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

    3 Responses

    1. wilson says:

      Brilliant… greetings from my..

    2. Thanks for the slap in the face Dan.

      Reminds me of the saying “If you have a hammer, everything looks like a nail”

      Whatever business you are in, you might find that the way you are doing it is not the best way. There may be a better (faster, cheaper) way than what you’ve been doing. For all your processes.

      Keep your head up – your buggywhips may have to change, or might go out of style. It sure would be nice to know early.

    3. Erasmo Ramie says:

      “There are many people who have the mistaken idea that the only time their body benefits from an exercise is while it is being done. But, the experts say this is not so and that once you increase your muscle mass you will also increase the amount of fat being burned”

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