Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight.
About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It captures a reader’s attention and gets them to read farther into the promotion.)
In her mind “getting the headline right” was the difference between hooking a big client or not. Sometimes she would spend days on what amounted to a few lines of copy.
But then something happened that changed everything for her.
She went from taking days to write a killer headline, to coming up with several of them in just minutes
I’m hesitant to even tell you what made the difference. Because it’s such a simple idea, I’m afraid you might dismiss it.
So before I tell you what she did, I want to tell you why you shouldn’t be so quick to dismiss this.
You see not only did she get much faster at writing, she got much better at it too—overnight.
So what was it that caused this transformation?
Templates and Formulas! Yup that’s it.
Now mind you, she had been given full instruction on what to include and not include in a headline. She had been taught about keeping your target audience in mind when crafting your headline. She knew about the different types of headlines you could write. And much more.
But she never had someone give her a straight forward template to use.
The template gave her the ability to write like a top copywriter instantly. It guided her to make the right decisions. Plus, because she was following a template (and not staring at a blank page), she could write much, much faster. And on top of that, the template was created by a well-respected and VERY successful copywriter, so she started writing with a lot more confidence.
Here’s the thing about copywriting. You should never start with a blank page. And it’s always a good idea to have a template to follow to make sure you get the structure correct.
Because while direct response marketing allows you to reach the people and businesses most likely to buy your products and services…the promotions sent need to convey the right message and say the right things. And it needs to be structured in the right way and be written to make the prospective buyer take action.
So if you’re not using well-structured, proven templates to create your copy, you should start. You’ll be amazed at how much it will improve your success.
Here I’ll give you three of my favorite headline templates…
1. “What Everybody Ought To Know About _______________”
I like this one because it’s so simple. For example if you’re a dentist who specializes in dental implants then your headline can simply be “What Everybody Ought To Know About Dental Implants.” This can be used by virtually any service provider from attorneys and accountants to real estate agents and carpet cleaners.
2. “Discover How __________, __________ and ____________”
Ok so say you’re a personal trainer or sell a workout program a weight loss system. Then use something like “Discover How To Burn More Fat, Build More Muscle And Still Eat The Foods You Love.” It’s so easy because all you need to do is put your biggest three benefits in the headline.
3. “Why Is This _____________ Giving Away Over $________ Worth Of ________________ For Free?”
This one is great for brick and mortar business to be used as lead generation. This can really boost the effectiveness of your ads and drive down the cost of new customer acquisition. Say you’re a restaurant then try something like “Why is Dipietro’s Ristorante Giving Away Over $10,000 Worth Of Fine Italian Cuisine For Free?” This one works for virtually any brick and mortar business!
So if you find yourself struggling to create effective ads, and sales messages in a short time you need to be on the lookout for proven templates and formulas that’ll drive your ideal customers, clients and patients to you. Quick hint…keep reading below
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