How can Planning A Vacation Help You Create A More Profitable Business?

By: Dave Dee on: June 19th, 2014 4 Comments

I hope you are enjoying your summer. If you are like a lot of people I know, you are excited that school’s out and you’ve got big plans for a fun-filled summer. You might even have a vacation planned that you’re counting down the days until you leave.

The funny thing is that often people give a great deal more thought to planning their vacations than they do to mapping out long-term success for their business. Which is why you can learn a lot about how to create a more profitable business from looking at how to plan a successful and enjoyable vacation.

Plan in advance.  The best vacations are mapped out in advance. Even if you don’t have all the details in place, you have some of the big ones in place such as when and where you are going and some of the big attractions you’ll want to see. The most successful marketing campaigns are mapped out in advance too, even if you don’t have all the information at the start of your planning.

Even beginners can be wildly successful. (Tweet this!) Do you remember the first vacation you ever planned? You didn’t let the fact that you were a “beginner” or that you weren’t a professional travel agent stop you from booking a trip.  And I imagine you plan trips without a travel agent now too. The same holds true for marketing funnels. You don’t have to be a technology wizard to create marketing funnels. In fact, even a complete beginner can do this, so don’t let that stop you.

Get things in the right order. You wouldn’t book a hotel or airfare before you knew where you were going, right? Before you start planning out your marketing funnel, figure out what your perfect customer lifecycle is for a long term relationship with you. Determine what you will do to acquire him, what you will do to retain him and how you will extend your relationship with him. When you do this first, you’ll find it much easier to map out funnels and you’ll also reap much better results.

Focus on the important stuff. When you go on vacation it’s impossible to hit every attraction, restaurant and do everything you want. However, when you take the time to look at what’s available and prioritize the important places and events, you’ll have a much better trip. The same goes with marketing funnels. When you make sure to include the key points you know will work, then you are sure to develop a much more profitable funnel.

Start small. You probably didn’t plan a month long vacation your first time out, right? It’s better to start off developing a small funnel and build it up from there. That way you don’t get overwhelmed and you are much more likely to get a “win” under your belt.

When you map out your business, you’ll find that you can take full advantage of business opportunities to gain leads and sales. Plus you’ll feel less stress and be much more profitable.

P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

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    ABOUT THE AUTHOR:

    Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to www.gkic.com

    4 Responses

    1. […] How can Planning A Vacation Help You Create A More Profitable Business? […]

    2. David Hunter says:

      It’s amazing how many people spend more time planning their vacation, figuring out where they should go to dinner tonight, etc…. yet, they neglect planning their marketing campaigns.

      I used to be the type of person who would always think I need to learn a little more before I implement. Now, I come up with an idea and I’m like, “let’s do this!” I have the marketing campaign mapped out a little, to give me direction, but usually I figure it out as I go.

    3. Pete Primeau says:

      Great Article Dave! Good for you David! It is amazing how many business owners will outsource their marketing and wonder what happened to their business. It is sad that some business owners will spend more time planning their vacation than their marketing campaigns which sustain the entire business. I would encourage all business owners to become the marketer of their business so they in the long run can take as many vacations as they would like!

    4. Wow, definitely planning small vacations will help make one big vacation later. Planning ahead of time, give it a sense of seriousness and more CTAs are performed by us.

      There are many ways one can waste a lot of time in vacations, planning and using the time will help profit the essential business.

      Also this way one can enjoy the vacation without much trouble. Nice article. Anyway, I found the link to this article on kingged.

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