I hope you are enjoying your summer. If you are like a lot of people I know, you are excited that school’s out and you’ve got big plans for a fun-filled summer. You might even have a vacation planned that you’re counting down the days until you leave.
The funny thing is that often people give a great deal more thought to planning their vacations than they do to mapping out long-term success for their business. Which is why you can learn a lot about how to create a more profitable business from looking at how to plan a successful and enjoyable vacation.
Plan in advance. The best vacations are mapped out in advance. Even if you don’t have all the details in place, you have some of the big ones in place such as when and where you are going and some of the big attractions you’ll want to see. The most successful marketing campaigns are mapped out in advance too, even if you don’t have all the information at the start of your planning.
Even beginners can be wildly successful. (Tweet this!) Do you remember the first vacation you ever planned? You didn’t let the fact that you were a “beginner” or that you weren’t a professional travel agent stop you from booking a trip. And I imagine you plan trips without a travel agent now too. The same holds true for marketing funnels. You don’t have to be a technology wizard to create marketing funnels. In fact, even a complete beginner can do this, so don’t let that stop you.
Get things in the right order. You wouldn’t book a hotel or airfare before you knew where you were going, right? Before you start planning out your marketing funnel, figure out what your perfect customer lifecycle is for a long term relationship with you. Determine what you will do to acquire him, what you will do to retain him and how you will extend your relationship with him. When you do this first, you’ll find it much easier to map out funnels and you’ll also reap much better results.
Focus on the important stuff. When you go on vacation it’s impossible to hit every attraction, restaurant and do everything you want. However, when you take the time to look at what’s available and prioritize the important places and events, you’ll have a much better trip. The same goes with marketing funnels. When you make sure to include the key points you know will work, then you are sure to develop a much more profitable funnel.
Start small. You probably didn’t plan a month long vacation your first time out, right? It’s better to start off developing a small funnel and build it up from there. That way you don’t get overwhelmed and you are much more likely to get a “win” under your belt.
When you map out your business, you’ll find that you can take full advantage of business opportunities to gain leads and sales. Plus you’ll feel less stress and be much more profitable.
P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.