How Do You Figure Out What Information To Sell?

By: Dan Kennedy on: June 26th, 2014 7 Comments

I’ve spent over 40 years as a serial entrepreneur and encourager of other entrepreneurs. I think all persons should be in business for themselves—at the very least working after-hours from their day job.

I also believe that every entrepreneur should look at expanding their business by adding info-marketing. I know of no other business that can provide a similar type of income and security. Never before has it been as easy, fast and inexpensive to start a business. Especially as a moonlighter.

My entire first decade (and then some) of starting and growing businesses was done without websites, without email, without fax, and even without FedEx.

It was much costlier, more cumbersome, and slower to test ideas, acquire customers, and communicate with customers. And many of my businesses were limited to local geography rather than today’s instant global reach.

Technology, resources and even more important, the savvy strategies available today make it possible for an individual in his basement to sell products into the remotest nooks and crannies across all time zones instantaneously.

The advantage from large and established entities and the barrier of high start-up capital has been removed, nearly leveling the playing field for all.

You should not underestimate the life-changing opportunity that info-marketing can provide you.

Nor should you let it slip away through procrastination, complacency, self-doubts or busyness.

There is a huge demand for information. In fact, it doesn’t take a survey to determine that the majority of searches are for information. People want to know how to do things and they want to know now.

If you know people are searching for information, then it might make sense to you that some of those people are willing to pay for it. So why shouldn’t they pay you for it?

Chances are better than good that you are already providing information to someone about something you know about. (And chances are you are giving it away free when people would gladly give you money for it.)

It could be about a hobby you enjoy such as gardening, taking photographs or traveling. It could be about your existing business—for example, how to get started in your business or how to use your products.

Figuring out what information you should sell seems to stump many people even though it is probably right under their nose.

So to make it easier, here are a few questions to help you come up with a list of possibilities:

  • What do people continually ask you about?
  • Do you have special training or knowledge that others would like to know?
  • What are your special skills or abilities?
  • What hobbies to you enjoy the most?
  • Have you been successful in your business or career where others have failed to do so?
  • What subjects do you enjoy studying and learning about most?
  • Have you ever experienced a set-back that you’ve been able to overcome?
  • Do you have potential collateral material that others would find useful such as your marketing materials or business forms?

If you are still struggling, ask your friends and family members to give their answers to these questions about you.

It’s important that you list all your ideas without worrying about whether or not they are any good. One of the biggest mistakes I see is that people tend to undervalue what they do well. So don’t discount what you know or eliminate your ideas or sell yourself short. Just get some project ideas down and evaluate them later.

If there’s a market for your idea, you can sell your information to that market. Info-marketing is formulaic which means all you need once you have an idea is to test it and to plug into the info-marketing model that is right for you.

Info-products such as books, e-books, reports, newsletters, recorded interviews, speeches, webinars, etc. that can be delivered via download or through the mail are but a few examples of how to make money from info-marketing.

But they are good examples of products that depending on how you decide to set up your info-marketing business, once you put systems in place, you can deliver this information with a click of a button, which means there is no personal involvement on your part. In fact, you can set up systems to handle everything on complete auto-pilot.

No other business or business activity offers the kinds of profit margins, yield to capital ratios, speed of progress, ability to automate to make maximum money from minimum time. None. Nada. Zip. Can you really afford to ignore this? Especially in this economy?

I have forty years of experience that says you can do this. I’m also sure you most likely have knowledge that people are willing to pay you for.  The question isn’t whether or not you should, it’s how long are you going keep passing up on the info-marketing path that can create a life-altering new, second income or, actually, incomes, plural, in very short order?

NOTE: If you are just getting started in Info-Marketing, the day before this year’s annual Info-SUMMIT I’m conducting a special 90 in 90 Fast Start seminar just for those new to info-marketing. During this ONE-TIME-ONLY event, I’ll show you:

  • Five different “plans” with examples and case histories of Fast Start Info-Businesses.
  • How to go from Zero to $90,000 in 90 Days using any one of the five plans.
  • Three ways I started different info-businesses from zero and made them successful (by the way, all three are perfectly useable now.)
  • How to enter a market and align yourself with it.

Come find out about this amazing opportunity and get an complete insider’s look at how you can get in on the biggest payday opportunities in info-marketing.

Isn’t it worth at least exploring? With these approaches, it is IMPOSSIBLE to be, “Too Busy” to fast-start a wonderfully profitable info-business.  Get all the details, click here now.

 

P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

 

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    ABOUT THE AUTHOR:

    Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

    7 Responses

    1. Fredrik says:

      Always enjoy Dan Kennedy’s work. Thank you for publishing this Dan.

    2. ALI says:

      i WISH I HAD WIGS TO FLY TO IFOSUMMIT!
      Ca you please sell people DVDs?

      • Mike Stodola Admin says:

        Ali, that would be cool. However they do have planes 😉

    3. David Hunter says:

      I’ve been doing a lot of direct mail for real estate, and sending out 3D mail (bank bags, mini trash cans, etc.). I’m currently putting together an info-product for real estate agents about direct mail with templates and examples they can use for their own marketing!!

    4. I’ve been reading a lot of stuff on information products or digital products to sell online, it really adds to the feeling that I NEED to have my own digital product to sell.

      – Isaiah Jackson.

    5. DAN K, thanks for your enriched lecture.

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