People often ask me about big breakthroughs in my life.
If you’re at all familiar with my story, you may think I’m going to talk about how, from the age of eight, I dreamed of becoming a professional magician …
And how my dream didn’t really take off until I purchased Dan Kennedy’s Magnetic Marketing program.
It’s true, that was a big moment in my life. It had a huge impact on my income and allowed me to pay off all my debts. I went from doing three shows a month to averaging 30 shows a month – by my fourth month I ended up booking 57 shows.
But that’s not what I want to talk to you about today.
What I want to talk to you about today is the big, BIG Breakthrough I had right after I booked those 57 shows.
You see, it was then when I realized what I was really doing was trading time for dollars. I was living my dream, but I was limited by what I could do. I couldn’t really do more than 57 shows a month, nor did I want to. And then another thing got me thinking…
What if something happened to me? What would happen if I broke my leg or got sick? I started thinking about the fact that if I couldn’t go out and do the shows, I wouldn’t be making any money whatsoever.
That’s when Dan Kennedy said to me, “You should package how you did your marketing to book so many shows and sell it to other magicians.”
So I took Dan’s advice and placed a small ad in one of the four trade magazines for magicians. Before long, I made my first sale. At first I thought this information business would be a nice little residual income in addition to my shows. But sitting at home getting checks in the mail turned out to be a lot better deal than working all the time.
Personally I didn’t have a lot of money, so I started with a tiny $65 ad. I picked the number one trade magazine for magicians and placed my ad that said something like, “If you want to book more magic shows, call…”
I had a toll-free recorded message that offered a free report, which was really a sales letter. I mailed the sales letter that told my story about how I was a professional magician that could book more shows than anyone else in the business.
For people that didn’t respond to my first sales letter, I followed up with a second letter at day 14 and a third letter on day 28.
When that first ad worked, I expanded it to a half page ad and then to a full page ad in the same magazine. Then I did the exact same thing in the other three magician trade journals.
The second part, of course, was to create the product. Because once I knew people were interested, I had to make available to them the product I promised in the sales letter – a course that included six audio cassettes.
I didn’t have any professional recording equipment, just a little clip-on microphone I bought at Radio Shack and my home stereo system.
The cord for the microphone was so short I had to lie on the floor next to my stereo to make my recordings. To duplicate my tapes, I used boom boxes.
As time went on, I created more and more products and built my customer base. I became known in the magic business as the marketing guru guy. And I built the value of my business enough to where someone wanted to buy it. So I sold my business and went on to create other information businesses.
This grew to people wanting to pay me large sums of money to license my program in order to adapt it to their industry and sell it in their own niche and much, much more.
That $65 dollar ad and sales letter turned out to be not only one of the biggest breakthroughs I’ve ever had, but it changed my life completely.
I discovered that with just one simple ad that made an offer matched with the right audience, I could live a better, more secure lifestyle with more independence.
Two things you can take away from this: one, even small steps can create big breakthroughs. Two, info-marketing leads to an independent lifestyle where you don’t have to worry about what you’ll do if something happens to you and you are unable to work.
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