Ahh, the day after election day. Such an important day as your vote has made a big impact on the future of your business (among many other things.)
If you’re like many business owners I know, you’ve given this careful consideration.
But what about electing to change your future, regardless of who got voted into office?
That gets my vote every time.
And I know of no better opportunity to create the life of your dreams than info-marketing. But what you may not realize is that info-marketing isn’t just for business related topics. You can turn your hobby into money too.
Robert Skrob, President of Information Marketing Association, says, “There have never been greater, more diverse, more lucrative opportunities for everyone—from very experienced, successful entrepreneurs to rank beginners—in the field of information marketing.”
He is exactly right.
Every day Google processes 3.5 billion searches.
What are people searching for? Information. And from those searches, people make purchases. (Tweet this!)
What are they buying? Products such as traditional books, eBooks, audio programs, videos or DVD’s, membership websites, webinars, tele-coaching and coaching programs, and seminars.
Most often you probably hear me talk about associating an info-marketing business to your existing business. But the truth is the possibilities are almost endless when you consider the number of hobbies and interests’ people are willing to pay someone to teach them. People need and want information on almost every topic imaginable—from photography to travel to pets to woodworking and knitting to tennis or golf.
It’s a great time to start an information marketing business because today people have less and less time —which is what fuels this industry. Less time to find out how to do something and more pressure to be proficient. Less leisure time to figure out how to do something they are interested in. They are looking for answers to their questions and solutions to their problems and they want to know NOW.
So how can you turn your hobby into money?
Let’s say you love doing crafty things like knitting, sewing, or making jewelry. You could put together a “how-to” guide, make videos demonstrating techniques, or even put together idea books, for starters.
Maybe you love animals. There is a growing interest in this subject.
After a quick search I found a few interesting titles such as “How to choose what to feed your dog” and “Coaching People to Train their Dogs.” Or you’ve heard of hunting dogs? Well, there are also “fishing dogs” which led to the information product: “A guide to Fishing dogs—the history, talents and training of ‘fishing dogs.”
You don’t even need to be an expert. You can put together an introductory product or a product that takes people through the stages of creating a project from beginning to end at different skill levels from beginner to advanced.
Besides the money you can earn from this, there are several other great things about creating an information marketing business.
- You can do it in your spare time.
- You can start small.
- It doesn’t cost much to get started.
- It can provide a consistent, steady “money while you sleep” stream of income.
- It won’t feel like work because you’ll be talking about something you love.
To get started: Pick a hobby, something you love to do in your spare time, or a skill you’ve picked up along the way. As mentioned earlier, there are unlimited possibilities for this.
Think about what it is you love to do? Garden? Knit? Fish? Travel? Make something out of Wood? Golf? Take care of your pet?
Once you’ve picked a topic, you’ll want to do some research to see if there is a good market for it. After you’ve done some research to determine there is a market and interest in your topic, then all that’s left is to combine your passion with a successful info-marketing blueprint.
Creating an information marketing product around your hobbies, interests, and passions is one case where, as the saying goes, “Do what you love and the money will follow” can come true.
Elect to make this the year that you use a business model that truly allows you to design the life you want.
P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.