In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer.
We do like to take a least one nice trip every year. We’ve practically traveled all over the world.
But one thing that I had wanted for some time is a Porsche and a couple of years ago I picked up my dream car, a brand new custom made Porsche Carrera 4S and while I was signing the paperwork, Rachel Day, who is the dealership’s Financial Services Advisor asked me a question that I hate getting…but I get it asked often.
“What do you do?”
The problem is, this is NO easy answer to give people. I could say that I am a Publisher (I publish three newsletters), Business Consultant, Professional Speaker, Professional Copywriter, or a Business Coach.
But the real answer to that question is that I’m really an Information Marketer, which nobody outside our world understands because the term was made up (and the Industry largely invented) by Dan Kennedy.
So, I thought I’d talk to you in this post about Information Marketing and tell you a little bit about this wonderful profession that is leading so many of our Members to financial freedom.
First of all…what is Information Marketing? The best definition that I have ever heard is that you identify a responsive market with high interest in a particular group of topics and expertise, then package together information and services that matches that interest.
So, if you have some sort of core expertise that you think others can benefit from, there is no better time to jump into this highly profitable business because people are literally screaming for it.
Why? Because it is fueled by the ever-increasing pressure on people’s time to receive information in a convenient way and what we are discovering is that they are willing to pay just about anything for it.
For example, here’s just a partial list of just about every imaginable topic that you can provide information about:
- Real Estate
- Yoga For Golfers
- Investing In Tax Lien Certificates
- Extreme Fitness
- Persuasive Voice Skills For Business
- How To Get Women To Approach You
- How To Make Money On eBay
- Better Sex
- Teaching Parrots To Talk
- Niche Marketing Systems For EVERY Category Of Business
- Etc. etc. etc. etc.
Hopefully you get the idea.
There’s other reasons why this business is so attractive and why so many of our members are jumping into it.
First of all, it can be the perfect sideline to your existing business. In fact, the first 4-years that I was providing my BGS Marketing System, I ran it from the back room of my downtown retail store.
In addition, this business allows you to replace manual labor with multiplying and leveraging what you already know. If you prefer, it requires a very small amount of interaction with buyers, a small staff, and a small investment in inventory.
In fact, it can even be operated from your home and is often a great business to retire to. Oh, did I mention that you can make a lot of money which allows you to take the trips of your dreams, send your kids to the best colleges and even pay cash for a Porsche 911 if you chose to.
If this business sounds interesting to you, then I suggest you join me at this year’s Info Marketing Summit.