Any and every small business needs a web presence, and competition to win the attention of potential customers is tough.
So I wanted to share 3 totally free tools from Google that you can use when you are starting out. Nothing new or ground breaking…but if you aren’t using these already, take the time to get them set up today.
1. Google Analytics
Google Analytics is a tracking tool that can tell you all kinds of useful information about the visitors to your site. It can tell you what part of the world your visitors are from, what browser and operating system they are using, how many visitors you are getting, how long they are staying on the page, and how they got to your site (referrals). It can show you visual statistics that you can analyze and compare. All this information can be extremely useful in planning your blogging strategy.
2. Google Keyword Tool
The Google keyword tool is an excellent resource for improving your SEO (search engine optimization). The keyword tool allows you to search for keywords and keyphrases to see what other people are searching for. Google will show you a detailed breakdown of how many searches are being performed, both locally and globally, and what kind of competition you are facing for your chosen keywords. This information can be used to help you plan which keywords to use in your blog posts.
3. Google Alerts
Google takes your alert terms and monitors the first 20 (or so) pages of it’s search engine results and sends you an alert when one of those websites are updated with new content.
If you are closely monitoring your competition, a google alert is a great tool to inform you that your competitor has made changes that may or may not affect their search results (relevant to the keywords you want to emphasize).
It also might not be a bad idea to more frequently update pages from your site that do rank higher for certain search terms. This way any of your clients (or potential clients) may receive alerts from your site more often. Of course, the caveat is that your competition may also receive them as well!