Your website is live. It looks fantastic, reads perfectly and is ready and waiting for the swarms of customers to come.
So now you can get ready to put your feet up?
Well, hold on for just one moment. Building a site with a steady flow of visitors takes more than just setting up web pages; it’s something that you are going to have to work towards over time.
Don’t worry, increasing traffic to your web site doesn’t have to cost the earth or take up a whole heap of your time.
Here are some of the ways you can increase the amount of visitors to your site without spending a cent.
1. Get a Blog
Setting up a blog that is attached to your site has many benefits. You increase your web presence, first and foremost. It’s an opportunity to be of service to your customers, offering them information and advice. It also establishes you as an authority in your field.
From the perspective of search engine optimization, a blog is also useful. It’s a great way to focus on keywords that your customers are typing into search engines. You can also create links to your own site (known as backlinks) which will increase your ranking.
Use software like WordPress to get started. Commit to writing two or three quality posts each week. They shouldn’t just be about your company and how fantastic it is. Think about relevant things that your customer would be interested in. If you’re a real estate agent, talk about home renovations. If you’re a florist, talk about which flowers are blooming at the moment. Offer something of value and people will come.
2. Use Social Media
Social media platforms like Facebook and Twitter are visited by millions of people each day, including your current and future clientele. It’s free to set up a business page on Facebook or a Twitter account. You’d be crazy if you weren’t using social media to attract visitors to your website.
You can ask current friends and clients to follow you, or to like your business. Add your accounts to your website and email signature, and anywhere else clients may see them. Before you know it you will have a good following.
You should use social media to interact with your customers. Direct them to your blog posts, offer a special deal, or talk about things that are relevant to them. Do not spam. Don’t talk about your own business more than three times a week. Offer a deal once, not three times in a day. Spam means that people will simply delete you.
The right amount of presence on social media can help you to build a brand. Too much can cause people to flat out dislike you.
3. Start Email Marketing
These days, even your grandmother has an email address. It’s free to send an email, so start collecting addresses and build a database. Make a list of email addresses from your friends and family, clients, enemies, and your third grade teacher. It doesn’t matter, as long as they’ve had some kind of contact with you in the past. If someone doesn’t want your emails, they can hit unsubscribe. You never know who might be interested in your services, or who might know someone who is.
A good first move into email marketing is to start a monthly newsletter. Talk about news in your industry, the great things your company has been doing, and any specials you might like to offer. And of course, link to your website.
4. Keep Things Interesting
Change your website. If it’s always the same, why would anyone want to come back? Change the layout, the graphics, and the content. Having links to your recent blog posts and Twitter updates on your home page is a great way to keep things looking fresh without a lot of effort. Offer special deals, whatever you can think of. Just give people something to come back for.
5. Offer Fresh and Unique Content
The Google algorithm that decides on page ranking changed 500 times last year. That’s more than once a day. While it’s impossible to know what makes Google tick at any moment, one thing that’s a given is that Google loves fresh and unique content.
Having a blog that is regularly updated is a great way to have fresh content. Another option is to have a series of information pages on your website that offer local or relevant information about whatever it is you sell or do.