Seven Tips to Use a Resource Page to Make Extra Revenue from Your Business Website

By: Brian Horn on: December 15th, 2010 6 Comments

A resource page is a page on your blog or website containing a list of products and services that are likely to be useful to your audience. It is a great way to help your blog readership by informing them about products that you have found helpful and are likely to be helpful to them too. Best of all, you can set up a resource page without any additional cost.

The greatest hidden benefit of a resource page is that it can increase your blog income significantly. How? Become an affiliate marketer of the products listed in your resource page and convert all the items in your list of resources into affiliate links.

This ensures that each time one of your readers buys a product after clicking on the link in your resource page, you earn a commission.

Here are seven tips to create and optimize the resource page of your blog or website:

  1. Study the resource pages of other sites in your niche to help you plan the best way to set up your resource page. Here is one of mine that is a good example:
    • beonpage1ofgoogle.com/members-area/member-resources/
  2. Set up a link to your resource page on your homepage where your readers can see it easily. The best place is on the navigation bar at the top of your blog homepage.
  3. Your resource page should only have products that you have used yourself and found helpful. Don’t cheat your readers by promoting products of dubious quality for short-term gains.
  4. In your resource page, give a short introduction at the top of the page explaining that you have included only items that you have used yourself. Also state that the links in your resource page are affiliate links and you will benefit financially if they buy any product after clicking on these links. Add a request to them to support your blog by purchasing items through your affiliate links.
  5. Arrange the items in your resource page in different groups and give a descriptive heading to each group so that readers can scan the list quickly for items of their interest. Place items of general interest at the top of the list. For example, you could list items under Domains, Blog Hosting Services, Article Directories, Shopping carts, Useful Gadgets, E-books, List Builders, etc.
  6. Include a short review of each item based on your personal experience, including any drawbacks.
  7. Update your resource page regularly and add new products that you have found useful. Invite feedback from your readers and incorporate them into your resource page, if possible. This will make your resource page more interactive and authentic.

A resource page provides multiple benefits to your blog readers:

  • Convenience: All the items that are likely to be helpful to them are located on a single page with links to each products.
  • Impartial information: A critical review of every item in the list helps them to evaluate the utility and drawbacks of each item.
  • Effortless way to thank you: Your affiliate links make it easy for your blog readers to support your blog without any extra cost to themselves.

Online marketing using the resource page of your blog or website is surprisingly effective because it is an indirect form of marketing. Since only readers who choose to go to your resource page can see them, the rest of your readers are not bothered by your affiliate links.

Another important reason why a resource page is so effective is because it is rarely used by other bloggers and online marketers.

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    ABOUT THE AUTHOR:

    Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

    6 Responses

    1. Ray Higdon says:

      I track my sales and I have done well with my resources page, this is a must have for any company or blogger

      • Vish says:

        How did u contact them to advertise in your website?

    2. Paul Serwin says:

      What a great article, as usual, Bryan. Having a resource page helps to build credibility to your audience as well as providing additional ways for us to connect with our audience.

    3. Daniel says:

      What proportion of your time do you spend promoting your blog vs. your business’ home page (aka sales page)? List optins and blog sales tend to be the lowest priority for me, but this post makes me wonder otherwise.

    4. Definitely imagine that that you stated. Your favorite justification seemed to be at the web the easiest thing to bear in mind of. I say to you, I definitely get annoyed even as people think about worries that they plainly do not recognise about. You managed to hit the nail upon the top and defined out the entire thing without having side-effects , other people can take a signal. Will probably be again to get more. Thank you

    5. Vish says:

      My website is coming live in few weeks. i have a resource page that has information about schools, daycares, restaurants etc within my city. My question is how can i contact them to affiliate or advertise in my website. should i call every school or daycare before i publish their link in my resource page. Any advice is hlpful

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