Six Strategies To Stop Online Visitors From Abandoning Your Website

By: Dave Dee on: June 11th, 2013 7 Comments

The other day I overheard a story all too familiar…

A businessman was complaining that he’d spent thousands of dollars on his website, yet only 1% to 2% of prospects were actually responding.

Understandably the man wanted to know how to reach the other 98%.

It’s a pretty common problem…

Yet many business owners don’t even know they are “losing” 98% of the visitors to their site.

But here’s the thing. It doesn’t have to be that way.

And, as a small business, if you set up your website right, you actually can do something that in the past was impossible to do:

You can compete against big business.

Because on the web you have the same amount of real estate space as the “big boys.” Think about it…your web page is the same size as the next guy’s, no matter how big a company they are.

In fact, when you apply the secrets we share with you here at GKIC, you may even have an advantage over larger companies.

Today I’ll give you six tips for making your website reach more than the all-too-typical 1 to 2%:

Six easy tips to help your website convert better:

1)      Make it clear what you want people to do.  On every page you should make it clear what you want people to do. Do you want them to sign up for your newsletter? Get more information about your product? Contact you? Buy your product? Tell them exactly what you want them to do and you’ll improve your odds of them doing it.

2)      Use the same language on your navigation buttons as you do in your copy. For example, if you use “white paper” in your copy don’t use the word “report” on your navigation button.  This is confusing to readers and makes them think they are in the wrong place.

3)      Use links in your copy to help people move to the next page. When you reference a product, service, event, article, etc. found on your own website, be sure to link to it. This way you make it easy for your potential consumer to find what they are looking for without having to scroll or waste time searching for something.

4)      Carefully choose what you actively promote on your home page.  When offering multiple products or services, don’t try to give equal space on your home page to everything you offer.  This is confusing and overwhelming.  Plus, by giving readers only a few choices, you are clear on what you want your customer to do.

For example, an appliance repair company might service a variety of types of appliances and brands of appliances. Rather than trying to list every single type of appliance from a washing machine to a dryer to a stove to a refrigerator to a dishwasher, etc. you might want to focus on the appliance most frequently repaired. Let’s say 65% of your repairs are to refrigerators and brings in the bulk of your income. By devoting more of your home page space on refrigerator repairs, it’s easier to instantly see you provide that service, raising your relevancy to that 65% who visits your website.

5)      Use direct response copy. Your website should have all the elements of good direct response copy. Don’t forget to use headlines, sub-heads, offers, proof, guarantees, etc. to sell your products and services.  Not sure what is meant by “direct response?”  Then you need to check out Magnetic Marketing (test it here for 30 Days for just $1)

6)      Make your copy front and center. Don’t let graphics and design push your professionally crafted selling copy to the side. The most successful websites rake in sales by making sure their copy is front and center.

Make these simple changes and instead of 98% of your prospects abandoning your website with little to no chance of returning, you’ll get them to take some action, putting you one step closer to converting them to a paying customer.

NOTE: Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

Be Sociable, Share!
    ABOUT THE AUTHOR:

    Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to www.gkic.com

    7 Responses

    1. Hi Dave,

      Great article you have shared, l feel the six steps that will enhance your ability to keep more visitors on your site makes very clear sense. The most important item is you really need to understand humans, they are always thinking at million miles a second, so confusing sets in rapidly. Leading the with the simple terms you share will avoid any confusing about being on the wrong page or any other item that may provide this type of advise to the reader….

      Telling your clients exactly what you want them to do is clever and very effective….

      Something l need to adjust on my blog site…. sometimes we get over whelmed with so much on the site that the article gets lost in the jungle of useless ads that you have placed.

      All the Best,

      Joseph F. Botelho

    2. Chris Lang says:

      Best advice: Don’t use WordPress to generate lead pages with a sidebar. Keep you copy front and center. I myself use hand coded HTML landing pages for leads and salescopy. It’s unfortunate that most business users no longer know how to FTP HTML pages or even craft a HTML page these day Dave…

    3. Great article Dave. I am going to review before I publish a new page on my site.

      Thanks for all you do.

    4. Doug Mulcahy says:

      Sorry Dan to have to ask but can you tell me exactly what you mean by the following please:

      6) Make your copy front and center. Don’t let graphics and design push your professionally crafted selling copy to the side. The most successful websites rake in sales by making sure their copy is front and center.

    5. DJ Paulie says:

      Dave,

      Your article was right on the money. Thank you for sharing your valuable expertise.

      DJ Paulie

    6. Thanks for the article, you had several great tips that I can use. I found that you need to get straight to the point on the homepage. you can go off on your products on separate landing pages. But on your main page come straight forward and say what your company is all about. People need to know what you do before they continue with there search.

    7. […] for $279 plus shipping because I found a special pricing link in one of the blog posts here… http://dankennedy.com/blog/internet-marketing/six-strategies-to-stop-online-visitors-from-abandoning… (no this is not an affiliate link).  The link is in the blog post, but I’ll let you be the […]

    Leave a Comment