You busted your tail to get on page 1 of Google and all the sudden you wake up to find that you’ve slipped to page 2, 3, page 5 (or worse) over night?
I’ll go over 4 possible reasons why your Google ranking may have dropped and how you can prevent this from happening again (or never happening at all).
1. You no longer receive the fresh content bonus with Google.
When you when you update your site with an original piece of content (like the daily blog posts here on DanKenndy.com/blog), you get a boost to your SEO ranking with Google. After a few weeks that point system drops out of your SEO ranking score.
To keep the score high you need to keep adding new content on a regular basis.
2. The internal linking structure changed on your site.
Once you add content to your site, don’t change your page names. Many site owners often save their webpages only to later come back and change the page names…or even the entire page naming convention.
Changing a page name from “aboutus.html” and “contacts.html” to “about-us.html” and “contact-us.html”
Its critical to decide on the link structure you want before starting your website, and once you create a page name keep it. Don’t make things difficult for Google. Keep it clean and keep your URL’s consistent.
3. The link structure on sites that are linking to you changes.
Let’s say you write a hot piece of content, and as a result several bloggers link mention it in a post. So now you have links from several website’s home pages…very cool.
Now Google will crawl those sites and give you a boost for all those links. The problem becomes when the following month or even days later those bloggers and site owners change their front page and your listing is now deeper in their site or they take it out completely.
The next time the search engines crawl those sites your linking bonus is lowered and the value is not what it was when you started.
The only way to address this is to consistently focus on getting more and more sites linking to your’s.
4. Duplicate content.
Stealing other peoples content can actually make Google lower your ranking. If you use another person’s content you must reference the site you took it from. This will not help or hurt your site.
Here is something really jacked up – if someone steals your content, but does a better job promoting it, GOogle may think that your content is the spam one…not the guy that stole it from you. Sucks…but it can happen.
If it does happen to you, document everything with screen shots and keep the original content with the dates created. Try and content the offending site and the company hosting their website, send a seize and desist letter to both, and if that doesn’t work…contact Google’s legal and spam departments.