You Are Missing the Easiest Linking Strategy

By: Brian Horn on: March 10th, 2010 11 Comments

One of the important factors in search engine optimization (SEO) is internal linking.

So what is internal linking anyway?

How can this help the website of your small business?

What is the proper basic linking structure?

How can this increase the PageRank?

Brian, can this post be anymore BORING?

Don’t bail out on me yet. Yeah it doesn’t sound as sexy as some of my past topics (Google Buzz and Local SEO, Google Real Time Search Results, Leaving Comments to Make You Famous, etc), but these are some cool tips you can apply in 30 minutes or less..and see a positive result in your business’s search ranking.

Of course SEO includes link building, but that is not all you can do. If you think that only links from other small businesses or blogs in your niche can improve your website ranking in Google, you are missing the easiest links you can find. The links on your own site.

Internal linking provides direct access to your pages and you have a complete control over it. Properly used, strong internal links can significantly improve your rankings.

Although there are many ways to accomplish proper internal linking, below are some tips any small business owner can use to ensure success:

Include links only to important sub-category pages from the main page in the navigation menu. Why not to link to all the pages? This will not only diffuse the PageRank passed by each individual link, but will also ruin the whole design of your site.

To top it all, a potential visitor will get totally confused by the volume of links on each page.

If your site is about small business marketing, such sub categories can be copywriting, small business marketing strategies, small business marketing ideas, etc.

If your site contains plenty of information and navigation menu is not enough to cover it all – consider placing links in the footer. Or with a blog like this one, we do it in the side bar.

Ah, and one more thing – pages such as “contact us”, “privacy policy” and “terms and conditions” should not be in the top 10! The last thing you want, your potential trader reading the terms and conditions, instead of clicking on your product pages.

Use your main keywords in the links when possible. This doesn’t mean to stuff the keywords everywhere and anywhere. Do it in an intelligent, not too obvious manner and it will help Google and other search engines to figure out what can be found on the other side of that link.

If you want to show up in the top positions on the search engines with several keyword phrases, start brainstorming on which page should rank for which phrase. This is why it is advisable to use the keywords in the anchor text of the links.

For example, if you are cosmetic dentist in Houston, your website homepage can have anchor text “Houston Cosmetic Dentists” instead of “home”. Now, why should only the homepage get the attention? When linking to internal pages via navigation menu or footer, use the keywords desirable for those pages as the linking text.

For example, cosmetic dentist example above, let’s say you offer Zoom Whitening. It would be a great idea to include a text link with the anchor text “Zoom Whitening” for the link to your page with information on Zoom Whitening. Doing so, your internal page is now connected with the keywords “zoom whitening”. Simple yet sophisticated, isn’t it?!

Avoid placing more than 3 links to the same page on your main page. Unless you want to piss off Google, try to avoid everything that triggers spam issues!

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    ABOUT THE AUTHOR:

    Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

    11 Responses

    1. Rob Anspach says:

      “Avoid placing more than 3 links to the same page on your main page. Unless you want to piss off Google, try to avoid everything that triggers spam issues!”

      You know what, I think I pissed off Google a few times!!!

      thanks for the continued advice on search engine optimization

    2. Sounds like great advice Brian. I’ll be checking over my websites to see if I can improve on my link strategies.

    3. Brian Horn says:

      You bet guys…

      This is an easy fix that is often missed.

    4. Great information, Brian. Your tips will be very helpful with a new website we’re creating. Must keep Google happy!

    5. Charles Ra says:

      Internal linking provides direct access to your pages and you have a complete control over it
      thank you for your tips Brian

    6. Good stuff. I’m glad i read to the end and did not bail when you got boring… 😉

    7. Charles Ra says:

      why should only the homepage get the attention? When linking to internal pages via navigation menu or footer, use the keywords desirable for those pages as the linking text.
      accurate instructions Brian, thanks

    8. I love that this blog gives general “mindset” advice, specific business and marketing strategies, and even extremely detailed and specific marketing tactics to implement. Thanks, Brian!

    9. Thanks Brian,
      appreciate it 😉

      I need to start with these linking strategies…

      Dan and Bill have directly impacted my home business,

      this is one of the most useful blog’s i read on the entire internet

      Shaqir Hussyin

    10. Janak says:

      Great Post. Here is a link to webinar you did with our group. I think it’s valuable to all folks. http://bit.ly/WebinarWithBrianHorn

      -Janak

    11. Mark mDemers says:

      I have been doing this for a while now and i`m still looking for the right link set up strategy. This will help me , thank you.

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