The other day Dan wrote about the legendary magician Harry Houdini and a livecast he’s doing on the marketing strategies Houdini used – and how his REAL secret wasn’t his skills as a magician, it was his talents as a MARKETER that created fame and fortune. During his lifetime, everyone made a big deal over the “secrets” Houdini used to escape from any and all challenges. Many of those secrets and gimmicks he carried to the grave.
But his secret set of “gimmicks” weren’t the most IMPORTANT keys to his success – it was his THINKING:
“My brain is the key that sets my mind free.”
– Harry Houdini
I recently worked with Dan Kennedy on a product promotion and one thing we discussed during the down-time was the importance of “mindset” as it relates to living a successful life. It doesn’t matter if you know all the greatest marketing secrets on the planet, it doesn’t matter if you have the best product, it doesn’t matter if the economy is good or bad… all of that doesn’t make a bit of difference if your head isn’t screwed on correctly. You need to have the proper mindset if you are going to succeed at the highest levels.
Remember this: Negative people get negative results. One naturally follows the other. I’m not saying that having the proper mindset means just being positive for the sake of being positive. There are some people who just “bliss out” and “think positive” when their life is in shambles. You don’t want to deny reality. The key is not to just “think positive” the key is to take positive actions that move you closer toward your goals. By doing that, you have something to feel positive about.
On the other hand, the pessimistic, negative person is never going to succeed long term. Even if things are good for this type of person, they will always expect things to turn bad and their expectation becomes a self-fulfilling prophesy.
For the longest time, I thought that working on my “mindset” was a bunch of psycho-babble B.S. that really didn’t amount to a hill of beans. I was wrong. It is extremely important, in fact it is a critical success factor. However, there are people who take it to the extreme and only work on the “mental stuff”. Remember that no one has ever become a millionaire by just sitting in the corner and meditating. You have to actually do something and continue to do something to succeed.
You need to have both the proper mindset and take the right actions to reach the highest levels.
This week, take a good, long and deep introspective look at yourself. Are you a positive or negative person? Are you taking proactive actions to reach your goals? Have you prepared yourself on a mental level to do what it takes to create the life you dream about?
Think about it and then act.
Kick Butt, Make Mucho Dinero!
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