Why “the Shrug” Matters To Your Business

By: Dan Kennedy on: December 1st, 2015 1 Comment

I’ve recently I bemoaned a trend taking place all across society today… a sorry state of affairs afflicting enterprises great and small.

I called it “The Shrug”.

“The Shrug” is when a multi-million dollar NFL receiver drops a perfectly thrown ball in a crucial 3rd down situation… resulting in turning the ball over to the opposition with potentially season-ending consequences.

Yet all the receiver can do is “shrug.”

No grief. No anger. No self-recriminations at the lack of focus and dedication.

Just a shrug.

And it’s not just football. That same lack of passion and drive for excellence sadly seems to have taken a back seat to a kinder-gentler approach to self-assessment. “At least I gave it a good try.”


As a business owner/entrepreneur you KNOW how dangerous this general sloppiness can be to your operations. Closing the sale has NEVER been more difficult. The great recession has made every dollar spent a serious decision in the mind of the consumer.

In such an environment, conventional wisdom and falling in line with “peer pressure” when it comes to marketing will only put your business on the fast track to oblivion.

Which is why NOW, more than ever, you need to have in place powerful strategies that DO-THE-JOB when it comes to attracting PRECISELY those prospects most likely to come, buy, and keep buying from you.

You can’t afford “the Shrug” happening at ANY point in your lead generation and sales cycle. You need to go the extra mile to make CERTAIN your business has in place reliable, proven systems built to achieve and sustain serious, positive results.

Anything less is unacceptable.

To help you make the fastest progress possible towards making that happen for YOUR business, we’ve set aside 5 solid hours for personal training from yours truly this coming Wednesday, December 9th from 1PM to 6PM Eastern time:

“Discover How To Create A Flood of New Customers… How To Create A Cash Flow Surge…How To Magnetically Attract Prospects Who Are Pre-disposed To View You As An Expert And Trusted Advisor AND Buy From You… Plus Much, Much More!”

Click Here to Save Your Spot Now.

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    Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

    One Response

    1. A fascinating discussion is definitely worth comment.
      I believe that you should write more on this subject, it may not be a taboo subject but usually folks don’t speak about these issues.

      To the next! Many thanks!!

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