Recent Articles

The Most Important Web Page You’ll Ever Build…

By: Wil Beyers on: December 5th, 2016 No Comments

The most important page in your whole website strategy is your lead capture page. This is also known as a squeeze page, and even though some people call it a landing page, it serves the same purpose. This is where you are going to drive all of your traffic with your postcard AND any other media you are using to drive traffic to your site. Any traffic is going to come to this page. And[…]


A Step By Step Guide To Taking Your Offline Leads Online

By: Wil Beyers on: November 29th, 2016 1 Comment

We are now going to talk a VERY important form of marketing. The strategy we’re outlining here is both effective AND relatively inexpensive – postcards and integrating online marketing with offline marketing. So, we are going to talk about how to use offline methods to generate leads online. Why is this exciting? You can reach lots of highly targeted prospects. As we get into this, you will see why. It’s so easy. There are so[…]


Creating Killer Copy

By: Wil Beyers on: November 22nd, 2016 No Comments

If there’s a single skill you need to flourish as a Dan Kennedy style “Direct Response Marketer” it’s the ability to either write sales copy OR at least be able to recognize good copy. If this sounds daunting, don’t worry – the templates we’ve provided in this article give you a massive advantage over your competitors… most of which have absolutely ZERO clue about how to tell a brochure that sucks wind from a sales[…]


9 Steps To Producing An Effective Lead Generation Magnet

By: Wil Beyers on: November 15th, 2016 3 Comments

Now that you understand the psychology behind the Lead Generation Magnet, and you have all your foundational information in place about your market and so on, it’s time to get down to the nuts and bolts of actually creating your LGM. In this example we’ll be using an audio recording which comes with a written report, but a lot of the lessons here can be applied to most types of Lead Generation Magnet. And we[…]


Three Uncomfortable Truths About Why Most Businesses NEVER Crack Through To Top Income

By: Dan Kennedy on: November 12th, 2016 13 Comments

It doesn’t much matter where you are in your business at the moment. You can be a well-established pro who knows his income ought to be higher. Or you can be a beginner coming out of the gate and trying to make your way…as long as you have your thinking straight and are serious about your business, you can hit the 7-figure income mark. However, there are three “uncomfortable truths” about why most small business[…]


Creating A Killer Offer

By: Wil Beyers on: November 8th, 2016 1 Comment

You should already have in mind your ideal customer. A picture of the kind of person that you want your marketing efforts to attract. Now you’re ready to dig in deeply to figure out exactly what it is you’re going to offer them… Now what you offer them is NOT the same thing as what your business does. This is a KEY distinction. For example, you may run a Pizza shop. You make pizzas. But[…]


Your Complete Step-By-Step Formula To Create An Awesome Lead Generation Magnet

By: Wil Beyers on: November 1st, 2016 6 Comments


Why every info-marketer needs to be at Info-Summit!

By: admin on: September 29th, 2016 No Comments

Big changes for members Nov. 3-5 down in Big Country – we heard what everyone wanted: More networking and more member-shares on what’s working in information marketing now.   Why every info-marketer needs to be at Info-Summit! was last modified: September 29th, 2016 by admin


Are There Holes In Your Bucket That Leak Profit?

By: Dan Kennedy on: August 5th, 2016 2 Comments

In my 40+ years in this business I’ve found something that never ceases to amaze me. People are more than willing to throw lots of money at new, unproven tactics when instead they would be better served spending the relatively small amount of time it’d take to fix the holes in their process that are leaking profits. Usually directly into their competitors’ wallets. Below I’m going to reveal the six areas I’ve found where you[…]


More Frequent Hot Spells Headed To Your Business Using These 3 Steps

By: Dave Dee on: August 3rd, 2016 1 Comment

Man, it’s been a hot summer! During this most recent heat wave, I read in Time Magazine that, “Meteorologists say heat waves like this one hit the northern hemisphere every year—even if they do not typically cover such a broad area—but in the coming decades Americans should expect stronger and more frequent hot spells.” Now, I’ll take a pass on the excessive heat in the summer, but when it comes to business…I prefer it HOT.[…]