Dangerous stuff man, dangerous stuff…

By: Dave Dee on: May 21st, 2014 10 Comments

Gather ‘round the campfire and let Uncle Dave tell you a spooky, true story.

It all started back when I was doing a birthday party magic show at a very wealthy man’s home.

I had just started to dip my toe in the lucrative corporate entertainment market and definitely wanted to do more of those gigs and less kid shows.

As I’m doing my show, I casually mentioned that my next trick I recently debuted at show I did for IBM.

I’m not sure why I mentioned it. It must have been my subconscious mind telling me something.

After the show was over, the man, who happened to be the VP of Sales for a major corporation  came over to me and asked, “So you shows for corporations? I’d love to have you perform at my next sales meeting.”

That’s when I discovered the power of “casual mentions” or what is also known as “seeding” an audience.

This is one of the most powerful ways to plant thoughts into your prospects’ (audiences’) minds.

Here’s the beauty of seeding:

If planted properly, the seeds will start to sprout and then you can make them rapidly grow and take hold of your prospects’ mind on demand.

Soon the thought  you originally planted, will bloom and the prospect will believe the thought they now have is their own.

Read that last sentence again and let it sink in.

The prospect will believe that the thought that they now have is their own.

This is what Psychic Sales is all about…making the prospect come to the conclusion that they MUST buy what you’re offering and that they discovered the solution to their problem.

Let me give you real example that I use in almost every one to many sales presentations I do.

In fact, if you tune into the live webcast I’m doing this Thursday, you’ll more than likely hear me say something very similar to this.

My goal with this is to overcome the “I can’t afford it” objection.

Here is what I say:

“I remember thinking I can’t afford to buy Magnetic Marketing. Even though it was only $279, I was deep in credit card debt, making almost no money so $279 seemed like a huge amount of money.

But then I remembered something I read where the author said, “Successful people invest in themselves and their education. And they do it before they can afford it and that’s how they become successful.

Well, I knew that if I wanted to be successful, I needed to do what successful people do, so I invested in myself and bought Magnetic Marketing.”

While those words make look simple on paper, they are powerful.

They represent a “master class” in seeding.

First, in this particular case, I am seeding the sale of Magnetic Marketing and anchoring the $279 price point. I’ll tell you why in a minute.

Second, I am planting a seed in the prospects’ mind that “successful people invest in themselves and their education.”

Third, I plant in their mind, “In order to be successful, I need to do what successful people do.”

Now here is a mucho important point:

I am indirectly telling my prospect these things by telling a true story about myself.

I am NOT telling them what I want them to believe, directly.

If I did that, their “He’s trying to sell me” defense would come up and they would resist what I’m saying.

Instead, I am planting a seed in their subconscious mind. My statements fly past their conscious radar and resistance.

Now later on, when I get into the close, what thought springs to the prospects mind?

Right: “Even though I don’t think I can afford this I must buy it because I want to be successful and that’s what a successful person would do.”

But then I make the offer almost irresistible to the prospect by firing off the anchor I set about price by saying:

“Right now Magnetic Marketing sells for $497 on our website and in our catalog but if you invest in yourself right now, you can get it for the same price I got it for over 15 years ago. O-N-L-Y $2-7-9.”

Let the stampede to back of the room begin.

Did you catch everything I did?

I set up the price at $497, used an embedded command ( a Psychic Sales technique) of “invest in yourself right now’  which also recalls the seed I place earlier of successful people investing in themselves.

Then I drop the pricing bomb which ties my story together in a beautiful way.

It makes buying nearly irresistible and not buying almost impossible.

Yeah, this could be dangerous stuff in the wrong hands but if you sell a quality product or service that truly helps your prospect get what they want, then seeding is one of the most powerful tools in your Psychic Sales arsenal.

Use it only for good.

Kick butt, make mucho “DEEnero!”

NOTE: Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

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    Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. Dave has become a top flight mentor and expert and is the GKIC Chief Marketing Officer. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

    10 Responses

    1. Marcia Levinson says:

      Dave, I signed up for your live training Thursday, but I’m in a time zone that’s 7 hours ahead of EST, so for me it will be at 3am. Even if I manage to stay up till then, I won’t be very receptive at that hour …
      Any chance I could get a recording of it afterwards? I am a member of IMA, and am just at the start of setting up my own IM business, so I really want to hear your advice.



    2. Bob Long says:

      Excellent referral, discretely, system.

      By the way, I am registered to the FREE bootcamp (though the “incidentals” will cost me over $400: food, parking, room, taxes, gas, etc.) but yesterday I bought your $47 package and wanted to know if it and the BOOTCAMP are the same thing? If so, I am depressed. I like your manual, but if it the same, and it would seem like that to me, then…

      Bob Long

      • Mike Stodola Admin says:

        They are not the same. The $47 package is a great resource and while a few of the topics are similar, the bootcamp will help you get up and running with your marketing in much different ways. See you in Chicago next week.

    3. Jorge says:


      Thank you mucho Dee!!

    4. Terrific stuff Dave!

    5. Walter " Lance" Curtis says:

      i am in network marketing I am wondering if this 497.00 program can help me generate more sales and recruit more leader distributors. Additionally, I purchased the 47.00 program last night and have not be able to download it. I left a message on the 800 number have not received a call back yet, Your company has a number of programs but it is difficult to determine if they can be used in my particular venue.

    6. David Hunter says:

      That was me… not wanting to spend a dime on my education.

      Then, I took the plunge (best thing I ever did) and signed up to be a Gold Member (first got the free marketing kit). Then I bought Magnetic Marketing.

      Everything started to snowball and the rest is history!

    7. Martha J. Cravens says:

      I want to attend the meeting at 8:00 PM Eastern on 5/22/14

    8. Mark says:

      Wow Dave!

      That was a totally awesome story! Thank you so much
      for sharing it! and the techniques you offered are nothing
      short of fabulous as well!

      I can only imagine how fast your attendees head to the
      back of the room, whenever you or your students implement
      the techniques.

    9. Sharon says:

      Great work on your relationship post. Thanks.

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