The Latest (Worrisome) Trend For Getting Money…

By: Dave Dee on: December 22nd, 2013 11 Comments

Recently, I went to a sports meeting at the high school my fiancées son attends.

I was impressed with the dedication the coaches, who get paid very little, and the parent volunteers have.

As expected, the majority of the meeting focused around raising money and asking for money for various things. If you’ve been to these things, you know that my wallet was coming out of my pocket more than once.

Then one of the coaches started talking about fundraising. He mentioned that last year the boys went door to door selling pine straw.

And then he said something I still can’t believe…

He said, “But we don’t want to turn our young men into salespeople.”

What? Huh? Come again?

He repeated that statement twice more and went on to explain the new and improved fundraising plan.

Basically it boiled down to having the boys send out a canned email to everyone they know begging them for money.

I guess I shouldn’t be so shocked. This seems to be the latest trend for getting money these days. Just start a crowd-funding campaign and ask people to give you money for whatever it is you want to do.

Want to make a $10,000 music video?  Ask people to give you money. (Yes, this has really been done.)

Need some new computers for your business?  Do a crowd-funding campaign.

Want money for your kids to play sports…do art…be a cheerleader…do music…and so on? Send an email to friends and family and beg them to give you some money.

Yes, begging for money may turn out to be a more efficient way to raise money a time or two. And sure sometimes crowd-funding is a good idea. But it’s not the solution to learning how to earn your keep.

Frankly, it bothers me that selling was positioned as something “we don’t want our kids to grow up to do” and somehow teaching our kids to “beg for money” was positioned as a better option.

Selling is not a dirty profession. It is one of the most honorable professions on the planet. It is the driver of the economy.

The saying “nothing happens until somebody sells something” is true.

And if you don’t know how to sell or are relying on crowd-funding or sending out straight pitch emails or other such tactics, you are doomed to fail. Because while people might originally support this type of request, it gets old. Fast.

Not to mention the fact that it isn’t a sustainable business plan. Think about it. Would a bank give you money if you just kept showing up and asking for loans? Absolutely not!

The good news is that you don’t have to learn 47 closing techniques or how to handle objections or any of the other tactics you’ve been told about selling.

Really, selling can be effortless if you know how to do it. You don’t have to use brute force or make yourself or the person you are selling feel uncomfortable.

Effortless selling can be done by:

    1. Properly selecting your prospects.
    2. Making sure your offer is well matched to your prospects.
    3. Using good marketing to lead up to your presentation in order to prepare your prospect for the sale.
    4. Using the correct architecture in your sales presentation.

When you do these things, you basically are setting yourself up for the sale. You’ve matched the right offer to the right person at the right time. This means you sometimes won’t even need to close, your prospects and clients are eager to buy.

Every business needs someone who can sell really well. (Tweet this!) So take the time to learn to sell. Even if you hire someone to sell for you, you want to make sure you understand enough about how to sell to make sure your paid salesperson is spending their time selling and not wasting time with prospects who aren’t qualified.

This will build you a healthy, profitable and sustainable business—and you’ll feel good about it because you’ve ethically and legitimately earned your keep and will never be in a position where you have to beg for money again.

P.S. – Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

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    ABOUT THE AUTHOR:

    Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to www.gkic.com

    11 Responses

    1. Great article and at the same time it points out a disturbing trend. I once posted on FB what’s the difference between a man driving a Rolls Royce and the homeless man he passes? 80% of the answers were negative comments about the person driving the Rolls Royce! It’s very sad and at the same time frustrating.

    2. Dave, I agree with you view on sales.

      I hope you will do more than write this post and take the time to send this to the coach or have a conversation with him.

      Devices we all need a better perspective.

      Merry Christmas, Dave.

    3. Mick says:

      I agree with you Dave. Here in Oz we are turning more and more into a handout nation, where it is to easy not to work get money put in your bank by the government for doing nothing. Selling should be taught in schools to give everyone a useable skill.

    4. David Hunter says:

      Wow. I’m going to start begging all my friends and family for money so I can buy my new Lexus. It should work, right? ha

    5. Jim Herst says:

      “What do you want to be salesman for, you’re a nice guy?.”

    6. Marc Rodill says:

      You’re right about this becoming a trend. It’s like a virus. I saw it on Cashin’ In the other day on Fox News…

      Who are brilliant marketers, by the way…

      But that’s a topic for another time.

      So thy had this segment where a young girl (I believe aged 11-13) was selling Mistletoes for the holidays. She made them herself and was offering them for purchase in public.

      In Time’s Square or Central Park or something.

      I don’t remember.

      Well, as time went on, she gets approached by an officer. And they have a little conversation. But the result was that he made her stop.

      He told her it wasn’t allowed.

      “You can’t sell stuff here.”

      But here’s the thing…

      Turns out there were some homeless people begging right next to her. And she’s a relatively smart and perceptive kid. So she asks the officer…

      “Well, what about the people begging over there?”

      The result?

      He told her they could stay. Begging is okay. Selling stuff is not. So she was welcome to beg for money if she wanted. But she wasn’t allowed to sell her mistletoes.

      Marc

    7. Dave,
      I wholeheartedly agree with you here.
      Reminds me of when my daughter was in high school and wanted to go on a trip to Argentina. We said “sure, but you have to pay for the trip.” Then she said “how”? With a big grin on my face, I said, “door-to-door little girl”. And that’s what she did (with our help). Making hand-made book marks at home with mom and selling D2D with dad.
      She paid for that trip, went to Argentina and then did it again the next year.
      We were so proud of her and still are.
      Selling is absolutely an honorable profession (and would be a fantastic experience for every one of those kids).
      Thanks again for the affirmation.
      Dan

    8. Great point, Dave,
      As a fairly old old-timer, I’m glad you’ve swerved into an important point. I saw it when we built the National Association of Business Coaches and taking over the Quad State Business Journal from a friend who wanted to retire at the too-young age of 67,

      Becoming proficient at selling in print or belly-to-belly is, to me, the greatest single growth industry we have in business. I saw it in the 1970s when we published the Consulting Opportunities Journal as well as when I worked with Chuck Abbott (attorney for Gary Halbert and Joe Sugarman) in developing and publishing the Citizens Law Library (24 vols)…we need more instructors on the ‘teaching professional service marketers to sell’ circuit.

      In fact in our latest website of the Business Solution Network, we are taking a raft of business services providers who do not WANT to face anyone and being their ‘unbranded’ face for them.

      The fields are indeed ripe. I trust you asked the coaches the coaches ‘What’s so wrong about selling?’

    9. David Hunter says:

      Wow, Marc… that’s a pretty sad story.

      Looks like we should become “beggers” instead of “marketers.”

    10. Cindy says:

      I’d like to say I’m shocked by the story you told Marc, but sadly I’m not. Thanks for sharing it. I do believe people who learn to sell will be well ahead of beggars in the long run but it is a sad trend none-the-less.

    11. I read this article completely concerning the comparison of
      latest and earlier technologies, it’s awesome article.

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