When it comes to the internet, I mostly “plead the Fifth”, but I work with it as marketing media just about every day. Not directly: it is absolutely true that I am not connected to it, never use it personally, never go look, meander or play.
The way I order a book from Amazon is by scribbling the title on a scrap of paper for Vicky. But I write tons of copy for it, devise integrated offline-online strategies, craft entire web sites, develop online video, and work with clients large and small who make millions of dollars with MY online strategies and suggestions. The “Who’s Who” of internet marketing gurus and experts all credit me for major influence on their methods and success, from Yanik Silver to Frank Kern and Rich Schefren and, well, you name somebody.
But much more importantly, I guide clients and GKI members in diverse businesses, in REAL businesses to treasure on the internet. I’m not selling “get rich on the internet”, but I certainly help a lot of people in doing exactly that.
In the past 12 months alone, I have BUILT successful marketing involving online media for a high-end financial advisor targeting 55 to 70 year old clientele, a group of health care practices, a non-profit, and, of course, a number of info-marketers.
There are also a number of enduring, on-going online selling sites I’ve created or consulted with clients on – one, notably, has been producing no less than $50,000.00 a month for almost 4 years. Truth is, I’m probably responsible for more money being made online (selling things other than: how to make money online) than most if not all of the names you associate with the internet.
The legitimate leaders of the field hold me in high regard. I have a note from Yanik Silver that includes “thank you for being one of the three people I credit with my achieving financial independence.”
Tim Ferris, best known for his mega-bestseller “The 4-Hour Workweek,” says he found one of my books when he was in high school(!) and has read it 5 times since – he called it “steroids for your entrepreneurial cortex.” He also credits me as one of the two authors who “completely changed the way I think about work and enabled me to create a life of adventure and meaning.” I understand that he very recently wrote about me in one of his blog posts.
I know such quotes reference big, broad things, not the micro-mechanics, try to use and do everything that can be used and done, and lose sight of WHY you are doing them and what the stardards for choosing an measuring results should be. You can fall down a rabbit-hole into a wonderland of media and tools and activities – and be trapped there.
There are Three Internet Marketing Truths You Should Know To Make Money Online:
- First, there are marketing and selling principles valid with every media including all online media.
- Two, there is an ENORMOUS AMOUNT OF B.S. about online floated about and popularized by people who do not understand the essential principles and IDEAS they speak of as if facts – these “online is unique,” new metrics, online only folks are just the same as the Amish, except they have iPads instead of horses and buggies; they live in their own little world.
- Three, there is a constructive, productive way to think about the internet and online media. It is not a new god to be worshiped. It’s not a wizardly magic wand. But it does provide a portfolio of legitimate opportunities.
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