Remember the film, “Jurassic Park”… where massive monsters from the past roamed free to devour any and all who made the mistake of getting too close?
Great fun. If you were on the “dining” side of the equation. But that’s how it goes in the jungle… and often enough, in business as well.
Which brings up a question… ask yourself this: “Am I a big-dumb-but-happy Dinosaur company?”
If the answer is YES…………………THEN you don’t need to read any further. What you’ll learn here won’t matter a hill of beans…. you’re already too far up the food chain for what I’m going to discuss.
Eat hearty my friends.
On the other hand….
If the answer is NO…………………THEN there’s still hope to avoid some serious mistakes you could be making in regards to the way you look at BRANDING (and marketing) your products and services.
The 4 Steps To Profitably Marketing & Branding Yourself, Your Product and Your Company from my friend and business leader Eben Pagan reveals many strategies and pitfalls at length.
Big-Dumb-Happy Dinosaurs can afford to burn cash willy-nilly…at least for a while, nothing lasts forever. Their reasoning when it comes to branding is purely DEFENSIVE – they’re king of the forest and therefore feel the need to roar as loud as possible to scare away competitors large and small.
That’s NOT the right approach for the nimble, up-and-coming entrepreneur… instead, you want to apply the principles of “Direct Branding” to make your business resonate on a deep, emotional, even primordial level with your prospects.
You see… way back in prehistoric times, today’s lumbering corporate thunder lizards were mere slithering shadows of their current selves… but they grew to gargantuan status through the use of these very same “direct branding” principles.
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